Have you ever wondered, ‘Does Instagram promotion get you followers?’ If you’re like most people, you probably have. Instagram is a great place to find potential customers, advertise your business, and build trust. But to do that, you need to have a lot of followers. And that’s not easy.
So, how do you get more followers on Instagram without spending a fortune or wasting your time? That’s what I’m going to show you in this article. We’ll share with you some of the best Instagram promotion strategies that can help you increase your followers and turn them into customers. Ready to get started? Let’s go.
Note: Looking for an Instagram growth service? Try AiGrow Now.
What Is An Instagram Promotion?
Instagram promotions are similar to any other social media ads. You can promote your existing posts and stories to increase your reach. Before delving into the mechanics of how this process operates, let’s address a few steps:
1. Your Account Must Be An Instagram Business Profile
This feature is only available for business profiles. So, if you have a personal profile, switch to a business account. To do so, follow these easy steps:
- From your profile, go to ‘Settings and privacy.’
- Select ‘Account type and tools.’
- Tap on ‘Switch to Professional Account.’
- Complete the wanted information.
Also read: How to switch Instagram account to personal
2. Have A Visually Attractive Feed
To turn your profile visitors into followers, you need an attractive feed page. Use high-quality pictures in your posts, write good captions, and use perfect hashtags related to your content.
3. Complete Your Bio
Even if you have a visually pleasing home feed, having no Instagram bio is kind of unattractive.
That’s why you need to put some information about yourself or your business in your profile and have a high-quality profile picture.
You can also add a clickable link to your website, blog, YouTube channel, etc. This way, you can drive your Instagram traffic to other platforms.
Note: You can add an all-in-one bio link using AiGrow. If you want to learn how to do so, read this article: How to share a link in IG bio?
Does Instagram Promotion Get You Followers?
Instagram promotion can help you grow your followers if you have a catchy message, a cool image or video, and a specific audience. You also need to keep an eye on your results and adjust your strategy based on what works and what doesn’t.
But let me be honest with you. Instagram promotion doesn’t always work. It depends on a lot of things, like how good your content is, how tough your niche is, and what your audience likes.
[You also need to post regularly and be real with your posts and chat with your current and potential followers.]
How Do Instagram Promotions Work?
Instagram promotions work by allowing you to create paid advertisements for your posts or stories, which are then displayed to a larger, targeted audience beyond your existing followers. Here’s a step-by-step overview of how Instagram paid promotion works:
1. Select a Post/ Story: Choose a post or story.
2. Choose Your Audience: Define your target audience based on various criteria such as location, age, and gender.
3. Set a Budget: Decide how much you want to spend on the promotion. You can set a daily budget or a total budget for the entire promotion campaign.
4. Select Duration: Determine how long you want your promotion to run. You can choose a specific duration, whether it’s a few days or longer.
5. Create Your Promotion: Craft a compelling caption, add relevant hashtags, and include any call-to-action (CTA) to encourage users to take (like visiting your website, following your profile, etc.).
6. Review and Submit: Double-check your promotion details, including your audience, budget, and content. Once everything is in order, submit your promotion for review.
7. Review and Approval: Instagram will review your promotion to ensure it adheres to its guidelines and policies. This process usually takes a short period.
8. Promotion Goes Live: Once approved, your promoted post or story will start appearing in the feeds and stories of users within your target audience.
9. Monitoring and Insights: Throughout the promotion, you can track its performance through Instagram Insights. You’ll see metrics like reach, clicks, and more, helping you assess the effectiveness of your campaign.
10. Engagement and Results: As users engage with your promoted content, you’ll see its impact on your profile’s visibility and engagement.
Remember that the effectiveness of Instagram paid promotion depends on factors like the quality of your content and the relevance of your target audience.
How To Boost A Post On Instagram?
Now let’s see how to promote Instagram post:
- Select the post you want to promote from your profile.
- Tap on ‘Boost post.’
- Here, Instagram will ask you about your motivation to promote your post. Choose between ‘More profile visits,’ ‘More Website traffic,’ and ‘More messages.’
- After that, depending on the last question, provide a URL, select a profile, or select your target audience.
- Define your audience.
- Set your budget and timeline.
- Add your payment information.
- And finally, submit your promotion request.
Instagram Promotion Strategies
So far, we have explored Instagram paid promotions, which can yield certain effectiveness. But that’s not the only way to grow your page and get your brand name in front of a new audience. Here we’ll show other free Instagram promotion strategies that can be more effective:
1. Use An Instagram Promotion Service
Instagram promotion services can help you find real and targeted followers who are interested in your content.
Among the top-notch growth platforms available, AiGrow definitely stands out.
AiGrow functions as a comprehensive Instagram management and growth tool, including a multitude of features such as:
- Dedicated Growth Team: Our Instagram experts manage your account, from daily follow/unfollow to content creation.
- Live Strategy & Onboarding: Tailored strategy development and step-by-step onboarding guidance.
- Organic and Real Followers: Targeted techniques attract engaged, relevant followers.
- Analytical Reports: Track growth, engagement, and performance through weekly and monthly reports.
- Score Card & Growth Hacks: Receive improvement insights and actionable growth tips.
- Direct Message Marketing: Build relationships and drive sales through targeted direct messages.
- Giveaway Picker: Effortlessly run successful Instagram giveaways with our assistance.
- Premium Bio Link: Create a customized landing page to showcase products and services.
- Safe and Secure: Latest security technology ensures your account’s safety.
- 24×7 Priority Support: Fast and friendly support available whenever you need it.
- 14-Day Money-Back Guarantee: If you’re not satisfied within the first 14 days, we’ll refund you, no questions asked.
- Cancel Anytime: Enjoy flexibility with the ability to cancel your subscription whenever you need.
To use AiGrow’s growth tool, follow these steps:
1. Sign up on AiGrow’s website with your email address.
2. Log into your account, and from Dashboard, add your Instagram account(s). You can add more than 80 accounts and manage them together.
3. Select Manage account.
4. Click on the Growth button.
5. Set your targets; this includes related Hashtags, Locations, and similar influencer accounts.
6. After filling in the information, AiGrow finds a list of potential followers interested in your content. Finally, you can upgrade your plan to follow and unfollow them safely. Here are the different plans that AiGrow provides.
2. Instagram Ads
To create ads on Instagram, you need to do it through the Facebook ads manager. So, make sure you have connected your Instagram to your Facebook business page. Using Facebook ads for Instagram followers is absolutely smart.
- Prepare the post you want to include in your ad and go to the Facebook ads manager.
- Select create.
- Choose an objective depending on your business. ( Brand awareness, Reach, Engagement, etc.)
- Select Continue.
- Fill in the details of your ad.
- You can select Manual Placements and choose Instagram to have your ads appear on Instagram in the placements section. If you choose Automatic Placements, your ad will run across various Facebook Placements, including Instagram, to give you the best value for your ads.
- Select Continue.
- You can add links, formats, etc. Also, you can preview your post before submitting it. Once your ad has been approved, it will appear on Instagram.
3. Work With Influencers
Wondering how to promote Instagram posts on another page? So, do not forget the power of Instagram influencers.
According to a study, more than 60% of Instagram users buy a product after an influencer has introduced it. If you don’t have enough budget to work with famous influencers, you can start with micro and nano influencers.
4. Run Instagram Contests Or Giveaways
One of the best ways to grow your engagement rate and increase your followers is through running giveaways and contests.
You can set rules such as: tagging a friend, sharing the post in stories, liking and commenting, and more to increase your reach.
As much as it is an effective method, doing it manually takes tons of time and energy. That’s why AiGrow came up with a solution.
AiGrow simplifies the process of setting and automatically checking giveaway rules. Furthermore, it can randomly select a winner from participants who have fulfilled the specified criteria.
5. Cross Promotions With Email
Another perfect way to maximize your social media reach and gain more followers is by combining your strategy with your email marketing strategy.
This way, your email subscribers will reach your Instagram content, and you can connect with the engaged ones on Instagram.
6. Use Instagram Stories And Reel Videos
Many users may not check their feed daily, but they often engage with Stories. Sharing captivating content in your story section directs their focus to your profile.
Additionally, Instagram’s latest feature, Reels, resembles TikTok videos that is liked by widespread popularity.
Leveraging Reels enables you to incorporate soundtracks into videos, effectively capturing users’ attention and preventing them from simply scrolling through their feed.
7. Keep Posting Consistently
Consistently posting, ideally at a rate of once a day, aids in establishing a strong Instagram presence, ensuring your followers remember your page.
Also, based on Instagram’s new algorithm, you have the opportunity to feature on the Explore page, consequently increasing visibility among new users.
Read More: Tools to Schedule Instagram Posts
8. Repost Content
By Reposting from similar accounts on Instagram and tagging them, you can increase your followers.
Note: If you are reposting content from another user, don’t forget to ask for the owner’s permission.
9. Don’t Forget Hashtags & Location Tags
Hashtags and location tags are like keywords for a search engine and help your content reach more non-followers users.
Try to add more than ten related and top hashtags under every post. If you don’t want your caption to look messy, you can add your hashtags in a comment.
Also, use location tags that show where you are or where you want to reach. That way, you can find people who are more interested in your stuff.
To find the best top hashtags based on the service you are offering, you can use AiGrow’s hashtag monitoring tool.
Read More: Hashtags and the Importance of Targeting
Conclusion
So, can Instagram promotion get you more followers? I bet it can if you just know what your goals are and use the right strategies. Instagram promotion is a great way to increase the number of your followers and engagement rate.
In this article, I showed you how to promote a post on Instagram that can help your growth. Besides, I talked about some Instagram promotion strategies that would work effectively, and finally, introduced you to AiGrow, the best Instagram growth and management platform you can find on the market. Sounds awesome, right?
So sign up today and take your business to the next level.
FAQs
Now that you know the answer to the question ‘Does Instagram promotion get you followers?,’ it’s time to take a look at some other frequently asked questions regarding IG promotion.
1. If You Promote A Post On Instagram, Will It Say ‘Sponsored’ Above The Post?
Yes, when you promote a post on Instagram, the word ‘Sponsored’ will appear just above the post content.
This label helps users identify that the post is a paid advertisement and not just a regular, organic post from the account they follow.
The ‘Sponsored’ label is Instagram’s way of ensuring transparency and clarity for users about the nature of the content they are seeing in their feed.
2. Are Paid Promotions On Instagram Worth It?
Paid promotions on Instagram can be valuable if you:
- define clear goals.
- create engaging and relevant content.
- target the right audience.
- have a reasonable budget.
- continuously optimize based on insights.
- consider competition and Return on Investment (ROI).
Ultimately, their worth depends on how well they align with your brand’s objectives and how effectively you execute them.
3. How Much Does Instagram Promotion Cost?
The cost of paid promotions on Instagram varies widely depending on factors such as the ad format, target audience, competition, ad duration, and budget.
Instagram uses an auction system, where advertisers bid for ad placements, and costs can fluctuate based on demand.
The average cost-per-click (CPC) for Instagram ads is around $0.50 to $1.00. However, this can change over time and may vary depending on your industry, location, and other factors.
When setting up a promotion, Instagram will provide an estimated range of potential reach and engagement based on your budget and targeting options.
It’s recommended to start with a smaller budget to test the effectiveness of your promotion and gradually increase it as you gather insights.
To get a more accurate understanding of current costs, I suggest visiting Instagram’s Ad Center or Business Help Center, as they provide up-to-date information on advertising costs and best practices.
4. How To Promote Instagram Page On A Story?
To promote your Instagram page through a story, follow these steps:
- First, open Instagram and go to an active Story or select one from your Highlights or archive.
- At the bottom of the image or video, tap on the ‘Boost’ option.
- Choose ‘Boost’ from the available options.
- Customize your ad settings:
- Identify your target audience based on demographics, interests, and behaviors.
- Set your budget for the promotion.
- Determine the duration of the ad campaign.
- Tap on ‘Next’ (for iOS) or the forward arrow (for Android).
- Tap on ‘Create Ad.’
- Finally, your Story ad will be submitted for review.
Following these steps, you can effectively promote your Instagram page through a Story.
