Loomly Review (2026): Pricing, Features, Pros and Cons
Loomly is a social media management platform known for its content calendar, post ideas and approval workflows. It has recently moved toward an AI-first product and a simpler two-plan pricing structure. This review covers its plans, features, Instagram tools, strengths, weaknesses and what real users say, including the complaints about price changes and support.
How we reviewed it: this review draws on Loomly’s official pricing and product pages and on public user reviews, checked in October 2026. We are not affiliated with Loomly. Prices and features change, so confirm current details on its website.
Key Takeaways
- Two paid plans only. Starter is $65 per month ($49 billed yearly) and Beyond is $332 per month ($249 billed yearly), with no mid-tier option.
- Calendar, ideas and approvals. Loomly is built around a content calendar, post inspiration and workflow-based approvals.
- AI is now central. An AI assistant generates posts, captions, replies and analytics insights, with usage limits by plan.
- Big gap between plans. Starter covers 12 social accounts and 3 users, while Beyond jumps to 60 accounts and unlimited users.
- Split ratings. About 4.6 on G2 and 4.7 on Capterra, but a very low Trustpilot score driven by price increases, support and reliability complaints.
Table of Contents
Loomly at a Glance
| Best for | Small teams and agencies that want a calendar-first tool with approvals and AI help |
| Pricing model | Two paid plans by number of social accounts, plus custom Enterprise |
| Free plan | No. 7-day free trial with no credit card |
| Paid prices | Starter $49/mo billed yearly ($65 monthly); Beyond $249/mo billed yearly ($332 monthly) |
| Account limits | Starter 12 social accounts and 3 users; Beyond 60 accounts and unlimited users; unlimited calendars on both |
| Networks | Facebook, Instagram, LinkedIn, Pinterest, YouTube, TikTok, Threads, Google Business Profile, Bluesky, Snapchat |
| Standout | Content calendar, post ideas, approval workflows and an AI assistant |
| User ratings | G2 about 4.6/5, Capterra about 4.7/5, Trustpilot about 1.7/5 |
What Is Loomly?
Loomly is a social media management tool that helps teams plan, create, approve, schedule and analyze content from one calendar. It became popular for its post ideas, per-network post previews and approval flows for teams and clients.
Its current pitch is AI-powered management. The platform advertises an AI assistant that can generate a month of content, reply to comments and DMs, track brand mentions and analyze performance. Pricing is built around the number of social accounts and users, with unlimited calendars on every plan.
Key Features
Content calendar and publishing
Unlimited scheduling, direct publishing, recurring posts, bulk posting, a hashtag manager, link shorteners, best time to post, media storage and list, calendar and post views. Unlimited calendars let you separate brands or clients.
Content creation and ideas
Post previews for each network, AI captions, an ideas board, post inspiration, a media editor, a slideshow creator and uploads from Google Drive, Unsplash, Giphy and Canva exports.
AI assistant
The AI assistant chat, post generation, reply with AI, AI analytics and social listening are included on both plans, with limited monthly usage on Starter and extended usage on Beyond. Social listening is capped at 2 per month on Starter and 5 per month on Beyond.
Collaboration and approvals
Approval workflows and roles are included on both plans, with Slack and Microsoft Teams integrations. Beyond adds custom roles and workflows.
Engagement
Reply to interactions, saved replies and assigning conversations, with AI-assisted replies. It is a lighter inbox than dedicated tools such as Agorapulse.
Reporting
A post analytics dashboard, export reports, link shortener analytics and advanced analytics on both plans. Scheduled reports are available only on Beyond.
Branding, security and apps
Beyond adds custom branding (subdomain, favicon and logo) and calendar-level 2FA enforcement. iOS and Android apps and Zapier are on both plans.
Loomly for Instagram
Loomly offers Instagram direct publishing for Business accounts. Based on Loomly’s own help pages and blog:
- Direct publishing of single photo and video posts, carousels, Reels and Stories for Instagram Business accounts.
- User tags and locations on posts.
- First comments on Reels, plus the option to share a Reel to the feed.
- Per-network previews and approval workflows for Instagram content.
- Post ideas and an ideas board to keep the feed active.
- Instagram comments and DMs through the engagement tools with AI replies.
Some older help articles list certain formats, such as multi-image posts and Stories, as unsupported for direct publishing, while newer pages describe carousel and Stories support. Test your content types during the free trial. Loomly keeps your feed organized but does not grow followers. For follower growth and DM automation, see AiGrow’s Instagram growth service and the DMpro DM automation tools.
Loomly Pricing
Figure 1. Loomly has two paid plans, and the jump from Starter to Beyond is large.
| Plan | Pricing | What you get |
|---|---|---|
| Free trial | 7 days, no credit card | Try all of Loomly before paying |
| Starter | $49 per month billed yearly ($588 per year) or $65 billed monthly | 12 social accounts, 3 users, unlimited calendars, AI assistant chat with limited monthly usage, scheduling, approval workflows and roles, advanced analytics, link shorteners |
| Beyond (most popular) | $249 per month billed yearly ($2,988 per year) or $332 billed monthly | 60 social accounts, unlimited users, unlimited calendars, extended AI usage, custom branding, custom roles and workflows, hashtag manager, scheduled reports, calendar 2FA enforcement |
| Enterprise | Custom quote | 61+ social accounts, unlimited users and calendars, everything in Beyond, priority support, friendly pricing at scale |
Monthly plans are charged every month and can be stopped at any time. Yearly plans are charged upfront for a 12-month commitment, and Loomly says you cannot terminate a yearly plan early. Upgrades are prorated and downgrades take effect at the end of the billing cycle. Nonprofits can get a 50% lifetime discount with proof. Sales tax may apply. Older Loomly pricing used several cheaper tiers, so many online guides are out of date.
Best For and Not Ideal For
Best for
- Small teams that want a calendar-first workflow
- Marketers who like post ideas and AI-assisted creation
- Teams that need approvals with clients or stakeholders
- Agencies that need several calendars on a mid-sized budget
Not ideal for
- Teams that need something between 12 and 60 accounts at a mid price
- Brands that need deep analytics or full social listening
- Users who want a free plan
- Anyone sensitive to price changes and chatbot-only support
Pros and Cons
Pros
- Clean content calendar with unlimited calendars
- Approval workflows and roles on every plan
- AI assistant for posts, captions, replies and insights
- Direct publishing to Instagram, including Reels
- Post ideas and per-network previews
- Good G2 and Capterra ratings
Cons
- Large price gap between Starter and Beyond
- Costs rose significantly after pricing changes
- Starter limits you to 12 accounts and 3 users
- Reports of scheduled posts failing to publish
- Support reported as chatbot-first
- Very low Trustpilot score
Ratings and User Reviews
Figure 2. Loomly is rated highly on business review sites but poorly on Trustpilot.
The split is stark. G2 and Capterra reviews, many written over several years, praise ease of use, scheduling in advance, collaboration and custom posting slots. Trustpilot is much lower and reflects the recent pricing backlash and support frustration. Trustpilot has a small sample of about 26 reviews, so treat it as a warning about pricing and support rather than the whole picture.
What Users Complain About: Negative Reviews Summary
The complaints cluster around pricing, support and reliability:
- Price increases. Many Trustpilot reviewers complain about steep rises and the removal of mid-tier plans, and one reviewer cites a jump from about $300 to $2,988 a year with only about 30 days of notice.
- The plan gap. There is no option between Starter ($65 monthly) and Beyond ($332 monthly).
- Posts not publishing. Reviewers report scheduled posts failing to publish and trouble connecting Facebook and Instagram.
- Support. Some users say they could only reach a chatbot, not a human, especially for billing questions.
- Slow or glitchy interface. A few reviews describe the interface as slow and unintuitive.
- Missing depth. Reviewers point to limited analytics, no full social inbox and light social listening.
How to protect yourself: use the 7-day trial with real accounts, test publishing and connections early, choose monthly billing first because yearly plans cannot be cancelled early, and compare the total cost with mid-priced alternatives.
Loomly vs Alternatives
| Tool | Best known for |
|---|---|
| Loomly | Calendar-first planning with approvals and AI |
| Planable | Client approvals and collaboration |
| SocialBee | Category queues and evergreen recycling |
| Metricool | Scheduling plus analytics and a free plan |
| Buffer | Simple scheduling with a free plan |
If approvals and client collaboration matter most, compare Planable. For automated evergreen posting, see SocialBee, and for a cheaper option with analytics look at Metricool or Buffer.
Our Verdict
Loomly is a decent calendar-first tool with strong approvals and a growing AI layer, and its G2 and Capterra scores show many happy long-term users. The risks are the steep price structure with no mid-tier plan, reports of failed posts and chatbot-first support.
Run the 7-day trial with your real accounts, test publishing, and compare the cost against Planable, SocialBee and Metricool before committing to a yearly plan.
Comparing options? See our guide to the best social media management tools in 2026, which compares 20 platforms side by side and links to every review.
Sources and methodology
- Loomly pricing (official) for plans, limits, billing terms and the feature table
- Loomly help: Instagram overview and the Loomly blog for Instagram features
- G2 Loomly, Capterra Loomly and Trustpilot for ratings and complaints
- Third-party review roundups for recurring complaint themes. Verify current details before buying.
Frequently Asked Questions
Is Loomly free?
No. There is no free plan, but there is a 7-day free trial with no credit card required.
How much does Loomly cost?
Starter is $49 per month billed yearly ($65 monthly) and Beyond is $249 per month billed yearly ($332 monthly). Enterprise is custom for 61 or more accounts.
Is Loomly good for Instagram?
Yes for planning and scheduling. It publishes to Instagram Business accounts, including Reels, and supports first comments, but it does not grow followers.
Why are Loomly reviews so mixed?
G2 and Capterra reviewers praise ease of use and collaboration, while Trustpilot reviewers complain about price increases, failed posts and support.
What are the main complaints about Loomly?
Steep price increases, no mid-tier plan, scheduled posts not publishing, chatbot-first support and limited analytics.
What is the best alternative to Loomly?
Planable for approvals, SocialBee for evergreen posting, Metricool for analytics and Buffer for simplicity.
Want More Than Scheduling?
Social media tools manage your posts. To grow an Instagram account with real followers and automated DMs, see how AiGrow can help.
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