Metricool Review (2026): Pricing, Features, Pros and Cons
Metricool is a social media management tool that mixes scheduling with analytics, reporting and competitor tracking. It has a real free plan and prices by the number of brands you manage, which makes it popular with freelancers, small businesses and agencies. This review covers its plans, features, Instagram tools, strengths, weaknesses and what users say, including the billing complaints.
How we reviewed it: this review draws on Metricool’s official pricing and product pages and on public user reviews, checked in October 2026. We are not affiliated with Metricool. Prices and features change, so confirm current details on its website.
Key Takeaways
- Analytics and reporting are the strength. Competitor analysis, Reels and Stories analytics, automated reports and a Looker Studio connector.
- A real free plan. One brand, up to 20 scheduled posts a month and 30 days of analytics.
- Priced by brand. Starter from $20 per month (yearly billing), Advanced from $53, with extra brands adding cost.
- Add-ons raise the real price. X/Twitter is $10 per month per account and Advanced Analytics starts at about $12 to $36 per month.
- Good ratings, billing complaints. About 4.5 on G2, 4.4 on Capterra and around 4.1 to 4.2 on Trustpilot, with auto-renewal charges the top complaint.
Table of Contents
Metricool at a Glance
| Best for | Freelancers, small businesses and agencies that want scheduling plus strong analytics and reports |
| Pricing model | Per plan, based on the number of brands (a brand is one business or client) |
| Free plan | Yes: 1 brand, up to 20 posts per month, 5 competitor profiles, 30 days of analytics |
| Paid prices (yearly billing) | Starter from $20/mo (5 brands) or $36 (10 brands); Advanced from $53 (15 brands), $85 (25) or $159 (50) |
| Networks | Instagram, Facebook, TikTok, YouTube, LinkedIn, Pinterest, Threads, Bluesky, Twitch, Google Business Profile, X (add-on) |
| Automation | Flows for Instagram and TikTok DM and comment automation |
| Extras | Link-in-bio (Smartlinks), AI assistant, hashtag tracker, Looker Studio connector, MCP |
| User ratings | G2 about 4.5/5, Capterra about 4.4/5, Trustpilot about 4.1 to 4.2/5 |
What Is Metricool?
Metricool is a social media management platform that started as an analytics tool and grew into a full planner. You connect your social profiles, schedule content in a calendar, track performance and competitors, and produce reports from the same dashboard.
Instead of charging per user or per social account, it groups everything into brands. Each brand is one business or client and can hold one profile for each social network or ad platform. That makes it a good fit for agencies with many small clients.
Key Features
Planner and publishing
A drag-and-drop calendar with per-network previews, best times to post, autolists, a post library, image and video bank and editor, a hashtag search engine, RSS feeds and the option to schedule PDFs and polls. Paid plans offer unlimited publishing, subject to a fair use policy, while the free plan allows 20 posts a month.
Analytics and competitors
Analytics cover posts, Reels and Stories, web and blog traffic, and hashtags. You can analyze 5 competitors on the free plan and up to 100 on paid plans. Metric history is limited to 30 days on the free plan and unlimited on paid plans.
Reporting
Automated PDF and PPT reports, customizable templates on Advanced, campaign dashboards, AI-assisted reports and a Looker Studio (Data Studio) connector on Advanced. Metricool Studio and unlimited campaign dashboards need the Advanced Analytics add-on.
Inbox
One inbox for messages and comments on Instagram, Facebook, TikTok, YouTube and LinkedIn, plus Google Business Profile reviews. X inbox needs the X add-on.
Flows (automation)
Flows automates responses to interactions: turn comments into DMs, reply to DMs by keyword, turn story replies into DMs, reply to comments instantly, moderate video comments and repurpose posts. Metricool says Flows is included at no extra cost for a limited time, so pricing for it may change.
AI assistant
An AI social media assistant uses credits (5 per brand per month on Free, 20 on Starter and 35 on Advanced), and a Metricool MCP connector is available for AI tools.
Smartlinks, team and integrations
A link-in-bio tool with unlimited links and 6 premium themes. Advanced adds team and client management, roles, a post approval system and API access with Zapier and Make. Integrations include Canva, Google Drive, Adobe Express, WordPress, Shopify and more. White label is available on the custom plan.
Metricool for Instagram
Metricool is strong on Instagram, particularly for analytics. Based on Metricool’s own pages:
- Auto-publishing of posts, Reels, Trial Reels and Stories to Business or Creator accounts.
- First comment scheduling for Instagram feed posts.
- Trending audio for Reels, reported as added in 2026.
- Reels and Stories analytics and competitor analysis.
- Hashtag tracker for Instagram, priced at $25 per day on top of the plan.
- Flows for comment-to-DM and keyword DM automation.
- Inbox for Instagram comments and messages.
Metricool helps you plan, measure and automate replies, but it does not grow followers for you. For follower growth and DM automation built for growth, see AiGrow’s Instagram growth service and the DMpro DM automation tools.
Metricool Pricing
Figure 1. Metricool prices by brand count, with a free plan and add-ons on top.
| Plan | Pricing (yearly billing, USD) | What you get |
|---|---|---|
| Free | $0 per month | 1 brand, 20 scheduled posts per month, 5 competitor profiles, 30 days of analytics, AI assistant (5 credits per brand), Smartlinks |
| Starter | $20 per month for 5 brands, $36 for 10 brands | Unlimited publishing (fair use), 100 competitors, analytics with unlimited history, LinkedIn connection, PDF and PPT reports, Flows, Canva and Google Drive integrations, 20 AI credits per brand |
| Advanced | $53 for 15 brands, $85 for 25, $159 for 50 | Everything in Starter plus team and client management, roles, post approval, complete X analytics, custom report templates, Data Studio connector, API (Zapier, Make), 35 AI credits per brand |
| Custom | Contact sales | Custom number of brands, white label, Metricool integration in your business, dedicated account manager, custom AI credits |
Monthly billing costs more: Starter is $25 for 5 brands and $45 for 10, and Advanced is $67, $107 and $210. Metricool says annual billing saves up to 24%. Add-ons raise the total: X/Twitter costs $10 per month per connected account, Advanced Analytics starts at $12 to $36 per month, and the Instagram or X hashtag tracker costs $25 per day. You can cancel anytime and keep the plan until the end of the billing period, after which the account becomes free. Annual renewals are a common complaint, so check the billing terms carefully.
Best For and Not Ideal For
Best for
- Freelancers and small businesses that want analytics with scheduling
- Agencies with many small client brands
- Users who want a free plan to start
- Marketers who need competitor tracking and automated reports
Not ideal for
- Teams that need X/Twitter on a tight budget because it is a paid add-on
- Large brands that need deep social listening
- Anyone who dislikes annual auto-renewals without reminders
- Users who want follower growth rather than reporting
Pros and Cons
Pros
- Real free plan with analytics
- Strong analytics, competitor tracking and automated reports
- Brand-based pricing suits agencies with small clients
- Flows adds Instagram and TikTok DM and comment automation
- Looker Studio connector and API on Advanced
- Good G2 and Capterra ratings and a wide network list
Cons
- X/Twitter, advanced analytics and hashtag tracker cost extra
- Free plan limits (20 posts a month, no LinkedIn or X)
- Annual auto-renewal complaints and refund disputes
- Support responsiveness complaints in some reviews
- Notification limits for manual Story or Reel posts
- Less depth in listening and the inbox than enterprise suites
Ratings and User Reviews
Figure 2. Metricool scores well on all three review sites.
Reviewers praise the intuitive interface, the breadth of analytics, scheduling suggestions such as best times to post, and having everything in one place. Many Trustpilot reviews praise a friendly and quick support team. The negative reviews cluster around billing rather than product quality.
What Users Complain About: Negative Reviews Summary
The complaints are concentrated and consistent:
- Auto-renewal charges. The largest cluster of negative reviews. Multiple users say annual renewals were charged without clear notice, sometimes after they thought they had cancelled.
- Refund disputes. Metricool reportedly refunds initial subscriptions but not annual renewals, according to a company reply on Trustpilot.
- Support gaps. Some reviewers say messages went unanswered or conversations stopped midway, while others praise the team.
- Paid extras. X/Twitter, advanced analytics and the hashtag tracker cost extra, which some users find expensive.
- Missing or limited features. Some reviewers mention gaps such as personal account analytics, and push notifications for manual Story or Reel posts going only to the account owner.
- Free plan limits. No LinkedIn or X on the free plan and a 20 post monthly cap.
How to protect yourself: start on the free plan, choose monthly billing first, set a calendar reminder before any annual renewal and calculate your total with add-ons.
Metricool vs Alternatives
| Tool | Best known for |
|---|---|
| Metricool | Scheduling plus analytics and competitor tracking |
| Publer | Cheap per-account scheduling |
| SocialPilot | Agency scheduling with white label reports |
| Agorapulse | Inbox and moderation for small teams |
| Sprout Social | Premium analytics and listening |
If you mainly want low-cost scheduling, compare Publer and SocialPilot. For a stronger inbox look at Agorapulse, and for premium analytics and listening see Sprout Social.
Our Verdict
Metricool is one of the best tools for people who care about analytics as much as scheduling. The free plan is useful, the brand-based pricing is friendly to agencies, and Flows adds automation. The main risks are add-on costs and annual renewal complaints.
Start free, test publishing and reports with a real brand, and use monthly billing until you are sure.
Comparing options? See our guide to the best social media management tools in 2026, which compares 20 platforms side by side and links to every review.
Sources and methodology
- Metricool pricing (official) for plans, add-ons, limits and the feature table
- Metricool Flows and help center pages for Instagram and inbox features
- G2 Metricool, Capterra Metricool and Trustpilot for ratings and complaints
- Third-party review roundups for recurring complaint themes. Verify current details before buying.
Frequently Asked Questions
Is Metricool free?
Yes. The free plan covers 1 brand, up to 20 scheduled posts per month, 5 competitor profiles and 30 days of analytics.
How much does Metricool cost?
On yearly billing, Starter is from $20 per month for 5 brands and Advanced from $53 for 15 brands. Monthly billing costs more, and X/Twitter and some analytics are paid add-ons.
Is Metricool good for Instagram?
Yes. It auto-publishes posts, Reels and Stories, offers first comments, analytics, a hashtag tracker and Flows for DM automation, but it does not grow followers.
Is Metricool good for agencies?
Yes, particularly for many small clients. Advanced adds team and client management, approvals, templates, a Looker Studio connector and API access.
What are the main complaints about Metricool?
Annual auto-renewal charges without clear notice, refund disputes, some support gaps and extra costs for X and advanced analytics.
What is the best alternative to Metricool?
Publer for cheap scheduling, SocialPilot for agencies, Agorapulse for inbox features and Sprout Social for premium analytics.
Want More Than Scheduling?
Social media tools manage your posts. To grow an Instagram account with real followers and automated DMs, see how AiGrow can help.
See How AiGrow Works