Improve Your Instagram Performance (via Effective Data Analysis)
With more than 500 million active users daily, Instagram is one of the biggest social media platforms. As it’s users are increasing every day, every brand has joined this platform. So, today this platform has the main role in digital marketing. According to a study, 80% of Instagram users follow at least one business account. That’s why if you are looking for a platform to start your business or store, Instagram would be the best place. In this article, we will show you how to improve your Instagram’s performance with data analysis.
Are you looking for a platform to increase your Instagram engagement fast and easy? AiGrow is all you need.
Table of Contents
Instagram marketing strategy
If you are serious about running a successful Instagram account, you need to keep an eye on your analytics. Instagram doesn’t provide any information about their performance for personal accounts. So, the first step is to change your account into a business profile. If you want to know more about Instagram Business and it’s differences from personal, read this article. Also, there are many third-party tools designed to provide more information for those who want to use Instagram data analysis for marketing purposes.
Why do you need Instagram data analysis for your performance?
By monitoring your account’s performance on Instagram and understanding your audience’s taste, you can create creative content to grow your page. Some metrics that Instagram provides itself for you are:
Reach The number of unique users that saw your Instagram post or story on any given day.
Impression:: The number of times your content, whether a post or a story, was shown to users.
But why we think these are really important? It’s because of two main reasons:
Understand your audience
analyzing your performance can give you great insight into who your audience is, what posts do they like the most, and what they are looking for. You can find out their age, gender, location, and language. By knowing these, you can find and create content that will engage your audience.
Measure your Instagram performance
Monitoring your Instagram account is extremely important if you want to run a successful page. By measuring your performance, you will be able to plan your feature content, select different hashtags, find the best time for posting, and more. In a word, you will be able to set good targets and increase your engagement.
Third-party Tools To Increase Your Instagram Performance
Even though Instagram gives a little information about your performance, but it doesn’t give enough information about your hashtags reach and more. The best way to have more access to this information is via third-party apps. Now we will take a quick look at the best platforms for tracking your analytics.
Later is a managing platform that supports Instagram, Twitter, Facebook, and Pinterest. By using its analytics tool, not only you can see how your posts are performing over time, but also you can see your Instagram Stories analytics.
One of the best things about the Later marketing platform is its Best-time feature. This feature automatically finds the 7 best times most of your followers are online. So you can get more engagement by posting at those times.
This platform also provides other features for growing your page. Some of its main features are
Story and post scheduler
All in one Bio-link
Hootsuite is one of the most popular social media management platforms that supports almost all social networks. This means you can analyze your performance across all social networks from one place. In its analytics dashboard, you can see your every post’s performance by the number of likes, comments, reach, shares, videos reach, and video views. Also, for each profile that you’ve added, you can see metrics like follower growth over time.
This tool also provides a clear picture of the social team’s performance metrics such as Productivity, Response time, and Resolution time for assigned posts, mentions, and comments.
Some other features that Hootsuite provides for you are:
Plan and schedule posts
Plan upcoming campaigns
Managing multiple accounts
Sprout Social is a powerful social media solution that helps you in growing your business. This platform provides an Instagram analytics suite to help you analyze your data and make better decisions. There are many powerful analytics tools in this platform to:
The most exciting feature of AiGrow is when you add your Instagram account, it takes an audit from your page, including your engagement rate, reach, impression, etc. So, you can set your account manager based on your needs. Also, this platform provides all the essential features for free.
Up to here, we have already introduced you to the best analytic tools to track your Instagram’s performance.
If you are running a business profile on Instagram, the best way to analyze your performance is via third-party apps. In this article, we tried to introduce you to the best platforms for that. If you are looking for a platform for growing your Instagram page, AiGrow is what you need. You can try this platform for free and grow your business fast and easy.