Later vs. AiGrow – Which Instagram Scheduler Is Better?

Keeping with our series comparing Instagram tools from around the web, today we’re looking at Later (formerly known as Latergramme).
The reason behind these comparisons is to find the Top Choices Around the World.

What is Later? According to their website,

“Later helps streamline your social media strategy so you can set yourself up for more sales and success. Our features focus on visual scheduling, media management, marketing and analytics.”

Later is right in our neighborhood of Instagram scheduling tools, so we decided to put Later to the test against our own Instagram scheduler, AiGrow.

Our comparison consisted of five categories:

  • How do you set up the scheduler?
  • What types of media can you post?
  • What can you do with the scheduler?
  • What do you get for free?
  • How many accounts can you connect to the scheduler?
  • How much does the scheduler cost?
  • Conclusion

Later vs. AiGrow – a comparison of the two Instagram schedulers.

How do you set up the scheduler?


Get started with AiGrow in four simple steps:

1) Go to

2) When on the homepage, click “Free Trial” in the upper right corner.

free instagram followers AIGrow

3) Provide your name, email, desired password, and click “Register Now”.

easy AIGrow signup

With AiGrow, you don’t have to download anything.

After logging into your AiGrow account, you will be brought to your dashboard which looks like this:

free Instagram followers app

Here you can see all of your connected Instagram accounts (you can add and grow multiple Instagram accounts at the same time).

4) To add a new account, click “Add Instagram Account”.

adding instagram app free followers app

From here, simply log in to your Instagram account as you normally would on your phone.

While most users are finished setting up here, some users will be asked to provide a 6-digit verification code sent to your phone or email by Instagram.

AIGrow verification

AiGrow encrypts your password and will not share it with anyone or use it for anything not related to growing your followers.

Congrats! You’ve just set up AiGrow and can now use AiGrow scheduler.


Begin by going to

When on the homepage, click “Create Account with Instagram”.

Later create account

Upon clicking the “Create Account with Instagram” button, you are taken straight to Instagram.

You then will be asked by Instagram to give permission to Later to schedule and post for you. 

Later connect to INstagram

If you have your Instagram account set up as a business, then you can stop here. You’re officially done setting up Later.

If you don’t have your Instagram account set up as a business, then you have to download the Later mobile app.

After downloading and setting up the Later mobile app, you’re finished setting up.

What types of media can you post?


With AiGrow’s Instagram scheduler, you can schedule and post both photos and videos.

You can also schedule entire albums.


While Later does allow you to schedule and post both photos and videos, you must upgrade to a paid subscription to be able to schedule videos.

How do you use the scheduler?


Begin by clicking the “Schedule Posts” tab on your AiGrow dashboard.

When you are in the “Schedule Posts” tab, begin your scheduling by clicking “Schedule Your First Post”.

AiGrow scheduling calender

From here, drag and drop the photo or video you would like to schedule into the broken rectangle at the top of the page.

schedule posts from your desktop
Uploading and scheduling posts to Instagram with AiGrow is as easy as dragging and dropping.

After dragging your photo or video into the rectangle, click “Save” before you continue.

AiGrow save post

Remember, you can also schedule multi-photo, and even multi-video posts.

Supported formats for photos are JPG and PNG, and supported formats for video are MP4, 3GP, MKV, and AVI.

AiGrow schedule album

After uploading your photo(s) or video(s), you can:

  • tag people
  • crop your post (fit entire photo or crop to 1080px x 1080px)
  • rotate your post

From here, scheduling your post can be accomplished in 5 steps:

  1. Write your caption
  2. Add your hashtags (you hashtags will be posted as a comment to make your caption look cleaner and increase post engagement)
  3. Choose the date and time you want your post to go live (or check the box to “Post Immediately”)
  4. Choose which accounts you want your post to be posted on (you can schedule the same post for multiple Instagram accounts)
  5. Finish scheduling by clicking the green “Schedule Post” button

After hitting “Schedule Post”, you’re post is officially scheduled. Come the date and time of your scheduled post, your post will automatically post to Instagram without any effort on your part.

You can see all of your upcoming scheduled posts from your dashboard, as well as all of your past scheduled posts using AiGrow’s scheduler.

AiGrow Instagram scheduler

If you want to change something about an upcoming scheduled post, you can simply hit “Edit”, make any desired changes, and hit “Schedule Post” to save your changes.

Caption Spintax

If you are posting the same post with the same caption across multiple Instagram accounts, you can use AiGrow’s Spintax feature to avoid being flagged by Instagram.

When posting the same post to multiple Instagram accounts, Instagram can sometimes mistake your posts for spam and flag your account. To help you avoid this, AiGrow’s Spintax feature allows you to easily create multiple different versions of the same caption.

Using Spintax in your captions is as easy as including the following format in your original caption: {Phrase 1 | Phrase 2 | Phrase 3}.

Here’s how it looks in a real caption:

To give you an idea of how the the above caption would work when posting to three Instagram accounts, one account would post with a caption including “time”, another account would post with a caption including “adventure”, and another account would post with a caption including “stay”.

The more variables you include in your caption, the more variations of your original caption can be posted.

Hashtag generator

When choosing the hashtags you want to attach to your post, you can also use AiGrow’s search tool to find the most popular hashtags related to your post without having to leave AiGrow.

post hashtags as comment

AiGrow choose hashtags

To help you find hashtags that will produce the best possible results for your post, you can also read this article.

There is no limit to the number of posts you can schedule using AiGrow’s Instagram scheduler.

To see the scheduler in action, watch the video below:

Instagram engagement groups

AiGrow also offers free Instagram engagement groups.

Engagement groups are groups of people on Instagram who agree to Like and comment on every post uploaded by a group member.

Depending on the size of your engagement group, using engagement groups can guarantee hundreds, if not thousands more real Likes and comments every time you post to Instagram.

With AiGrow, receiving the engagement from your engagement groups is accomplished in two easy steps:

  1. join any groups that apply to your Instagram page by navigating to the “Engagement Groups” tab on your AiGrow dashboard and clicking “Join” under any groups you wish to join
  2. post to Instagram using AiGrow’s scheduler
AiGrow automated Instagram pods
With AiGrow, there are 100+ engagement groups you can join catering to nearly any kind of Instagram page.

When your post goes live on Instagram, all members of all groups you are a part of will automatically Like and/or comment on your new post.

Likewise, when you schedule a new post through AiGrow’s scheduler, all members of all engagement groups you are a part of will automatically Like and/or comment on your new post.

Because the process is automatic, all groups are guaranteed to be free of leechers. No leechers means that absolutely none of your effort is wasted.

This way, there is little to no maintenance work on your part after initially joing your groups.

If, for whatever reason, there is a problem, AiGrow will automatically email you detailing the problem and a proposed way to fix it.

free instagram growth tool

You can also likely find the answer to your problem in AiGrow 25+ FAQs.

All new AiGrow users are also entitled to a free one-on-one consultation call with a AiGrow growth expert.


After signing up for Later, similar to AiGrow, uploading posts to Later is as simple as dragging and dropping your photo onto your calander.

Later social media calendar

After dropping your post onto your calendar, you then have to write your caption and add any relevant hashtags.

Later scheduler

Here you have the option to crop your post, write a caption, and add your hashtags and/or geotags.

Saved Captions

You can also save time by choosing from “Saved Captions”.

Later saved captions

These are saved captions that you’ve used before and plan to use again in the future.

Hashtag Suggestions

Also similar to AiGrow, you choose hashtags from Later’s “Hashtag Suggestions”.

Later Hashtag suggestions

You can provide one main hashtag related to your post, and Later will not only suggest other popular hashtags related to your main hashtag, but it will also give tell you how closely related each suggested hashtag is in the form of a percentage.

After writing your caption, choosing your hashtags/geotags, and choosing the date and time you want your post to go live, you can finish scheduling your post by clicking “Save”.

How Later’s scheduler works from here depends on whether you are scheduling posts for a business profile or a personal profile on Instagram.

If you are scheduling a post for a personal Instagram profile, after following the steps described above, you then have to wait for Later to send a notification to your phone at the scheduled posting time.

Later notification

Tapping this notification will open Instagram on your phone.

copy and paste caption Later

From here, you then have to post to Instagram like you normally would without any scheduler tool.

Later will automatically copy your caption to your clipboard, so writing your caption is as easy as holding on your finger in the caption area and tapping “Paste”.

When posting to a personal Instagram account, even if you schedule a post with Later on your desktop, it will not go live unless you confirm on your phone.

If you are scheduling a post for a business Instagram profile, then you don’t have to worry about your phone.

After filling in the information on your desktop and hitting “Save”, your post will automatically post at the scheduled time.

Noteeven when scheduling posts for an Instagram business profile, you must still confirm on your phone when scheduling videos or multi-photo posts with Later.

You can view all upcoming scheduled posts from your Later beautiful dashboard.

Later Instagram scheduler


Later also gives its free users access to basic analytics.

Later analytics 3

Here, according to Later, you can “[v]iew your Instagram account summary to view how many likes and comments each of your posts received in the last three months, including which posts were the most popular and the average number of likes and comments you receive per post.”

This feature makes it easy to see which kinds of post receive the most engagement so that you can incorporate these findings into your Instagram strategy.

With this data, Later will also suggest the best times for you to post for the best possible engagement.

What do you get for free?


AiGrow’s Instagram scheduler and all of its feature are completetly free to use.

That includes:

  • upload photos
  • upload videos
  • upload multi-photo and multi-video posts
  • unlimited scheduled posts per months
  • auto posting to all Instagram pages for photos, videos and multi-photo/multi-video posts (no mobile verification needed)
  • unlimited Instagram accounts
  • hashtag research
  • post the same post across multiple Instagram accounts
  • caption spintax (the same post will post across multiple Instagram accounts with different captions)
  • access to Instagram engagement groups
  • repost previous posts


Here’s what you get for free with Later’s scheduler:

  • upload photos
  • 30 scheduled posts per month
  • auto photo posting to business Instagram pages
  • one account per social media platform (Instagram, Twitter, Facebook, and Pinterest)
  • basic analytics (track and measure your weekly and monthly growth, and discover which posts are driving the most engagement)
  • search & repost (easily find, collect, and share valuable user-generated content (UGC) right from your Instagram community)
  • email support

See the price section below to see Later’s paid plans and what additional features each plan offers.

How many accounts can you connect to the scheduler?


There is no limit to the number of Instagram accounts you can connect to AiGrow’s scheduler.


On the free plan, you can only connect one Instagram account to Later’s scheduler. You can also connect one Facebook account, one Twitter account, and one Pinterest account.

On paid plans, you can add up 5 accounts for each social media platform (that means you can connect up to 5 accounts for Instagram).

How much does the scheduler cost?


AiGrow Instagram scheduler is completetly free and always will be.


Later offers a limited free version of their Instagram scheduler.

To gain access to all Later’s scheduler’s features, you must upgrade to a paid plan.

Later’s different plans are as follows:

Later price


Later is a great scheduling tool with a slick experience and support for multiple social media platforms. If you are trying to grow your presence on Facebook, Twitter, Instagram and Pinterest and want the ability to post across all platforms simultaneously, then Later is a great option.

However, if you are specializing in Instagram, AiGrow offers a much better experience.

Features that cost money or are otherwise missing from Later are free to use with AiGrow, including:

  • being to able connect an unlimited number of Instagram accounts
  • unlimited number of scheduled posts (including the same post across multiple Instagram accounts)
  • automatic posting with no mobile verification required
  • support for video and multi-photo/multi-video posts
  • access to over 100 engagement groups to help get you more real Likes and comments every time you post to Instagram

AiGrow’s Instagram scheduler is completely free to use and always will be. Click here to sign up and start scheduling Instagram posts for free today.

For those interested in trying Later, click here to visit their website.

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Annika Daugherty
Annika Daugherty
Annika is the chief editor for AiGrow. She has been working in the Marketing industry for more than 10 years and is the perfect Instagram Management Service advisor for you!
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