Nowadays, if you want to be aware of the latest makeup and fashion trends, Instagram is the perfect place to find them. With a simple search, you find top makeup artist Instagram accounts and watch the unique looks they have made. Many of these influencers share their tips and tricks to help recreate the looks. This article will introduce you to the top 20 makeup artists on Instagram.
How To Grow As A Makeup Artist On Instagram?
Share High-Quality Images
There are hundreds or even thousands of ig makeup artists competing with each other to increase their clients and customers. But how can you beat your competitors and make your content stand out? The key is sharing visually engaging and high-quality content. Here are some tips for sharing your posts/Stories:
- The best size for Instagram posts is 1080*1080 and 1:1 aspect ratio.
- Before and after photos are a great way to showcase your artwork
- Keep your feed professional; you can hire a photographer to capture your best looks if you have the budget.
Write Better Captions
In the latest Instagram algorithm, the time users spend reading captions counts as engagement. So by writing engaging captions, you can boost your visibility and reach on the platform. Here are some tips for writing makeup artist captions for Instagram:
- Start your caption with an engaging question
- Add emojis to make it look fun
- Writer longer captions
- Include a CTA
Share Content In Your Best Hours
For each Instagram account, there is a different hour that most of their followers are online and active on the app. It depends on many factors, such as your followers’ location and age. You can find these times by experiencing and sharing your posts at different hours. But for business accounts, you can find the best time to post on Instagram using your Instagram insights. Follow these steps:
- Log into your Instagram account and go to your profile.
- Tap the “Professional Dashboard” button.
- On the “Account insights” section, tap “See all.”
- Select “Total followers.”
- Scroll down and view your “Most active times.”
Use Top Makeup Hashtags
Almost every public Instagram account knows the power of using hashtags to increase your content reach. Hashtags will put your content in front of potential and interested users and appear on more users’ feed pages. You can include up to 30 hashtags in each post’s caption and even more in the comments. But not all of the hashtags work. There are different types of hashtags you can try:
- Industry Hashtags: high-competition hashtags, but using them correctly can increase your visibility.
- Niche Hashtags: They are less popular than general Industry hashtags but can increase your engagement with people who have more specific search terms.
- Event Hashtags: Using event hashtags allows you to find others attending the same events and create viral content during the event time.
- Location Hashtags: People in your location can find your posts quickly, and there is low competition for location hashtags.
If you want to grow your page quickly, try to find top hashtag Instagram makeup artist tags and use them on your posts.
Complete Your Bio
Your Instagram bio is the first place your visitors check; if they find it engaging, they will start following you. You can use 150 characters to introduce yourself and your interests, plus 35 characters for a username. Also, your bio is the only place you can share a clickable external link.
You can use this link to drive your Instagram traffic to other social media platforms, such as your website, campaign page, or YouTube channel.
Another cool feature Instagram offers to business accounts is adding calls to action in the bio. In the below picture, you can see some examples of bio for makeup artist on Instagram.
Get Help From Third-Party Tools
Many professional makeup artists need more time to manage and grow their followers and create high-quality posts and stories. That’s why most brands/businesses and influencers use third-party apps for managing and automating different parts of their page. Based on your needs, you might use one or more tools to:
- Create high-quality content
- Schedule posts and Stories
- Target potential users
- Increase your followers
- Collaborate with brands
- Analyze your performance
But instead of all these tools, you can try AiGrow to access all of these in one place.
What Apps Do Makeup Artists Use On Instagram?
The talent and popularity of makeup artists need useful help to show their jobs on social media, especially on Instagram. Most makeup artists undoubtedly use some application to help manage and run their Instagram page. But you can use one tool instead of multiple ones.
AiGrow
AiGrow is a manual Instagram management and growth service with multiple features that every professional makeup artist can use to grow their page. This platform helps users increase their followers fast and easily with organic and targeted users without using automation tools.
Using AiGrow, you will be connected to a dedicated growth team performing actions on your behalf while following Instagram rules and Instagram limits. Here are some of the main features that AiGrow provides for users:
- 14 Day money-back guarantee
- Cancel anytime
- Dedicated Growth Team
- Live Strategy & Onboarding Meeting
- Organic and Real Followers – Hashtags, Competitors, Locations, Gender Targeting
- Analytical Report
- Score Card and Growth hacks
- Premium Direct Message Marketing
- Premium Bio Link
- Advanced Influencer/Brand Promotion
- Advanced Content Creation
- Safe and Secure (Risk-Free)
- Priority 24/7 Support
With AiGrow, you can use all the features that different apps offer in one place.
Book your free meeting with AiGrow Managers.
Top Instagram Makeup Artists In 2023
1. Mario Dedivanovic @makeupbymario
Mario is one of the most followed and influential makeup artists on Instagram, mostly known for creating Kim Kardashian’s unique looks. While he didn’t invent contouring (which many users think he did), he made it viral on Instagram. Mario is a visionary and pioneer at the leading edge of the beauty industry. He has taught and popularized many beauty and makeup techniques over the last decade. Mario is, after all, a gifted individual.
2. Patrick Ta @patrickta
Patrick Ta is one of the most in-demand top Instagram makeup artists who has worked with many famous Hollywood faces. He is a special makeup artist for Megan Fox, Adriana Lima, and Katy Perry. He works with alluring women all around the globe. On his page, he routinely features them. He is an American makeup artist. He is 31 years old and has 2.5 m followers on Instagram.
3. Hung Vanngo @hungvanngo
Hung is a New York-based Instagram makeup artist that was born in Vietnam. After relocating to NYC, Hung collaborated with top photographers, including Mert & Marcus, Nick Knight, Carter Smith, Craig McDean, Ellen von Unwerth, Emma Summerton, Ben Hassett, Solve Sundsbo, and many more. He is famous for working with popular faces such as Jennifer Lawrence, Selena Gomez, and Sophie Turner. If you are looking for makeup artists Instagram accounts to learn their tricks; he is one of the bests. Hung Vanngo often posts short video tutorials on Instagram, allowing us to emulate his dreamy looks.
4. Huda Kattan @hudabeauty
If you search for the best makeup artist Instagram accounts, you will definitely see Huda at the top of your list. Huda Kattan is an American makeup artist, beauty blogger, and influencer that started her work in 2010. She started her own brand with the help of her two sisters in 2013 when she couldn’t find false lashes to buy. Today, Huda Beauty sells more than 140 products ranging from eyeshadow pallets to lip gloss, bringing in about $200 million in annual sales.
She is one of the most popular Instagram makeup artists who gained more than 50 million followers without spending anything on advertising.
5. Gucci Westman @gucciwestman
Gucci Westman is an American makeup artist, designer, and founder of the Westman Atelier cosmetics line. Without Any doubt, she is the queen of classical makeup. She is one of the best makeup artists and Instagram influencers famous for her chic, minimalistic looks and natural and dewy makeup.
She became known for her makeup work with celebrities, including Drew Barrymore, Natalie Portman, Gwyneth Paltrow, and Cameron Diaz.
Also, she makes a host of helpful how-to videos and shares them on her Instagram page. So if you are looking for makeup Instagram tips, take advantage of her page.
6. Mary Phillips @maryphillips
If you are obsessed with Hailey Bieber and Kendal Jenner’s unique makeup looks, you need to check Mary Phillip’s makeup Instagram page. Some of her techniques for applying contours involve underpainting the skin—applying the contour and concealer before the foundation. She often posts her makeup tutorials on her makeup artist’s Instagram page to help people try her looks. 7
7. Matthew VanLeeuwen @makeupmatthew
Vanleeuwen is one of the popular Instagram makeup artists who has worked with celebrities like Jennifer Lopez and Scarlett Johansson. His works often feature in Vogue, Elle, Marie Claire, Glamour, and many other famous magazines. He is American, and he is 56 years old but he started his work when he was only 17. Also, he shares lots of his makeup on his Instagram account.
8. Allan Avendano @allanface
If you search for the best makeup artists on Instagram, you will definitely see Allan’s name on the list. He is one of the best at his job! Allan is a Philippine makeup artist that started his work at a young age. Avendano is 45 years old. Moreover, Allan’s celebrity-studded Instagram feed features bright, fresh beauty looks on some of the most well-known faces, including Joey King and Jodie Turner-Smith, causing us major FOMO if we miss a post.
9. Charlotte Tilbury @charlottetilbury
Charlotte Tilbury is a British makeup artist and beauty entrepreneur, the most famous export in the makeup industry in the UK. Not only she has an incredible makeup and skincare line that helps you create your dream skin/contour/eyes/lips, but also she gives her clients killing makeup looks.
She has created campaign looks for famous brands such as Tom Ford, Roberto Cavalli, H&M, and Stella McCartney. So if you are looking for famous makeup artists Instagram accounts, you should check her page.
10. Sarah Tanno @sarahtannomakeup
SarahTanno is an American makeup artist Instagram influencer who started her beauty work in 2001. She gives us the scoop on Lady Gaga’s red-carpet beauty looks, and we’re completely smitten. Tanno is a fantastic resource for spectacularly over-the-top makeup, as evidenced by her most famous client. Sarah has 321K followers on Instagram and shares useful tips on Instagram for makeup artists who just want to start their work.
11. Violette @violette_fr
Makeup fans, we’ve discovered the right artist for you. Violette is practically synonymous with French Girl Beauty, specializing in one “statement” feature—think sapphire-colored eyes or rich red lips—paired with healthy, luminous skin. However, she also does high glam and “no-makeup makeup” looks. She started her work on YouTube but is now a famous makeup artist on Instagram. Her page also includes a healthy dose of neutral-toned lifestyle inspiration. She is French, and she is 33 years old. She has 442K followers on Instagram.
12. Pat McGrath @patmcgrathreal
Pat McGrath is a British makeup artist. She has been called the most influential makeup artist in the world by Vogue magazine and other commentators.
McGrath is noted for her unconventional, daring, and inventive makeup techniques, which include using her hands rather than brushes.
She has 4.9m followers on Instagram and is one of the best black makeup artists on Instagram that has viral lots of learning videos. So if you are looking for makeup artist Instagram accounts to learn professional tips, make sure to check her page.
13. Sir John @sirjohn
Sir John is one of the most famous black las vegas makeup artist Instagram influencers. He is Beyoce’s makeup artist. Sir John is an American makeup artist who is 40 years old. He is also the ambassador of L’Oreal Paris. He has about half a million followers on his Instagram page.
14. Lisa Eldridge @lisaeldrigemakeup
She is a highly professional makeup artist and is 56 years old. Lisa Eldridge is an English-New Zealand makeup artist famous for her glowy and natural looks. Eldridge is Lancôme’s global creative director, overseeing product development, commercial campaigns, and digital strategy. She published Face Paint: The Story of Makeup in October 2015. With over 1.5 million followers on Instagram, she is one of the best makeup artist Instagram influencers.
15. Mylah Morales @mylahmorales
She is an American celebrity artist. She is 50 years old. As a go-to makeup artist for Rihanna, countless classic red carpet and editorial looks have been produced by Mylah Morales. What’s more, she has 65.3k followers on Instagram.
16. Kate Lee @kateleemakeup
She is a unique makeup artist working for the famous luxury brand Chanel. Kate Lee is a personal makeup artist of Emilia Clarke, Rose Byrne, Anne Hathaway, Keira Knightley, and Rooney Mara. She is British-born, and she is 53 years old. Katee Lee has 128K followers on Instagram.
17. Vincent Oquendo @makeupvincent
Consequently, he is one of the best makeup artist Instagram users. He posts after images of his attractive work. Maggie Gyllenhaal, Hailey Baldwin Bieber, and Jurnee Smollett have all served stunning, fresh-faced looks by this master. He especially works with the Elle brand. He is 37 years old, and he is American. Vincent Oquendo has 121K followers on Instagram.
18. Pati Dubroff @patidubroff
Mainly, she is one of the most popular makeup artist Instagram inflencers you can find. As she makes up many faces for the red carpet, like Lily Collins, Priyanka Chopra, and Margot Robbie, she has shared many videos about makeup on Instagram. She is 55 years old and American; Pati has 256k followers on Instagram.
19. Emily Cheng @emilycheng
While Yara Shahidi, Barbie Ferreira, and Maya Hawke seem like the ensemble of the next big HBO show, they’re Emily Cheng’s clients. Also, she is a makeup artist for a men’s groomer. Moreover, she shares some training videos on her Instagram page. Almost 50k people are following Emily’s makeup artist Instagram account to learn her tips.-=4
20. Priscilla Ono @priscillaono
Priscilla Ono works very closely with Megan Thee Stallion. She is a fan of colorful and maximalist makeup. Ono’s makeup is well known for Rihana’s makeup. She is 38 years old and was born in the United States of America. 345k people follow Priscilla on Instagram.
Conclusion
This article introduced you top 20 makeup artists in 2023 to check their Instagram page and recreate their looks. We gathered the best tips and tricks to grow and manage your page as top influencers do on Instagram. If you are ready to start and boost your growth, sign up for AiGrow for free and meet your dedicated manager.
FAQs:
Who Is The Best Makeup Artist On Instagram?
Here are the most followed and influential Instagram makeup artists in 2023:
- Mario Dedivanovic
- Gucci Westman
- Huda Kattan
- Hung Vanggo
- Path McGrath
- Allan Avendano
What Should I Post On Instagram As A Makeup Artist?
If you are a makeup artist and want to be a step ahead of your competitors, here are some of the best post ideas you can try:
- Before and after shots
- Review your best products
- Eye-makeup looks only
- Show your workspace on a short reel
- Step-by-step guide
- tutorials on a lip or eye look
How Do I Make A Bio For My Makeup Artist On Instagram?
Your Instagram bio is the most important part of your page that helps you convert your page visitors to followers. So try writing an engaging bio using emojis, use an eye-catching profile picture with a simple background, include a clickable link in your bio, and add a call to action.
