Sometimes Instagram users just scroll down their feed looking for something brand new such as games and challenges to entertain themselves. The platform can be so much fun with Instagram games and challenges. If you haven’t thought about hosting fun Instagram games, you are missing a great chance of growing your business/brand/Instagram account.
It would be a great idea to either join or, even better, create Instagram games. Whatever your choice is, it’s a win-win situation. Taking part in these games and challenges or creating a new one yourself will definitely result in your account’s growth.
So, let’s read on to see top tips for using Instagram games to grow your account.
What are Instagram games and challenges?
For hosting Instagram games, you don’t necessarily need additional software or skills. As a matter of fact, all you need is an interesting idea you can execute on a social platform which is challenging enough.
As time goes on, Instagram games and challenges are becoming more and more popular due to the fact that they not only increase your engagement but also your social media following.
Instagram provides you with stories’ challenge stickers to host your challenge using IG stories, but since stories disappear after 24 hours, it would be so much better to roll out your Instagram challenges on your feed.
Instagram games and challenges tip: 1# Spark joy
What really matters when creating or joining Instagram games is that the funnier they are, the more likely they are to make your audience excited to engage with your content.
So try to make your games as fun, eye-catching, and interesting as possible.
For example, an Instagram user recently came up with the idea of kicking off the bathtub challenge. The idea is to wear a fancy dress, pour yourself a glass of wine, and take a photo in your bathtub.
Then to make your Instagram games/challenges viral,
1- You need to nominate some of your influential friends by tagging them
2- Another important thing is creating and using your challenge hashtag since it’s no secret that hashtags can be an easy way to boost your engagement.
There is no doubt that if audiences find your challenge interesting enough, they will definitely start posting their challenge photos. Suddenly, friends start tagging friends, and your Instagram games hashtags pick up steam as the number of entries grows larger.
Pro tip: if you are looking for a super-easy way to manage your Instagram account from monitoring your hashtags or growing your account, take advantage of AiGrow (a unique Instagram management and growth app) as soon as possible. We will provide you with a guide to some of its features later on.
Instagram games and challenges tip: 2# Pick easy games
Frankly speaking, people can be lazy to join in on your Instagram challenge if it isn’t easy. For instance, make sure the elements in your game are not only accessible to just your audience but also to all audiences.
In the bathtub challenge as an example, it should be noted that everybody has access to a bathtub, fancy dress, a glass of drink, etc. Imagine you ask your audiences to wear a kind of special clothes, or hold weights instead of wine bottles.
So you’d better make it simple and take the unnecessary efforts out of your challenge to have the majority take part in your game.
Instagram games and challenges tip: 3# leverage what’s going on in the world
Sparking interest is of great importance to grow your account using Instagram games. One of the very tactical ways is to talk trends. Simply put, if the users have already created the buzz around a topic, event, etc they’re more likely to stick around and pay attention in case you start creating a kind of challenge that is trendy.
For example, Instagram games have become very popular lately to beat social isolation and lockdowns. One of the challenges which has become trendy during covid-19 is workout challenges at home.
Due to the fact that people were not able to go to the gyms, this challenge was a good way to give them the spirit to keep working out and have fun at the same time.
Instagram games and challenges: 4# Get your brand on
It’s the most important tip to make sure that you brand your Instagram game. Whether you are an influencer or a brand, make sure you use your logo/social handles that drive back to your channels to brand your Instagram game.
If you don’t clarify that the games stem from you or your account, there’s no benefit to you when users share your content.
Instagram games and challenges: 5# Create a call to actions
If you need to get others involved, you have to tell them to do just that. Use a call to action in your Instagram challenge post caption to give instructions on joining in and participating in the challenge.
As you may know, there are different kinds of calls to action. In this case, you can ask your audience to nominate three friends to get involved, etc.
Instagram games and challenges: 6# Motivate and encourage users
Let users know what they can benefit from taking part in the challenge. It’s pretty important to incentivize your audience and let them be fully aware of the benefits they can get at the end of the challenge.
As a famous brand or influencer, will you follow them/ share their posts to your feed or stories/ or you highlight them on your website, etc.?
All the above mentioned tips are some of the most important ways to use Instagram games to grow your account. As we mentioned earlier, you can use different kinds of story games to your advantage. Take a look at this article to get some ideas about Instagram story games.
Let’s see how AiGrow can help you in the process of hosting Instagram games.
AiGrow- The best Instagram management service
AiGrow is an all-in-one top third-party app you can find out there to help you manage and grow your Instagram account. Here are some of its features you can use to manage your account.
1# AiGrow’s growth service
The VIP growth service of AiGrow guarantees you 300-500 real organic followers each month. What makes this feature distinctive from others is that there is no bot in the process of growing your account.
This feature is completely human-based. As soon as you sign up on AiGrow to use its growth feature, a dedicated account manager will be assigned to target followers and take actions (like, follow, unfollow, etc.) on your behalf to grow your following organically.
Watch the YouTube video below to see how this feature works in detail.
2# AiGrow’s Scheduler feature
This feature helps you have a consistent presence on Instagram. Believe it or not, being consistent on Instagram is of prime importance to boost your engagement.
You can schedule your content (feed, story, IGTV), search, and add trendy relevant hashtags, location, multiple accounts, etc, via this feature.
Here’s a YouTube video to help you get detailed information about AiGrow’s Scheduler feature.
Increasing your engagement leads to growing your account. You’d better take every chance, such as hosting Instagram games to boost your engagement. If you don’t have the time or experience to grow your account manually, you’d better make use of a third-party app like AiGrow.