How to use Instagram direct message to grow your business?

Instagram direct message

The Instagram direct message is not a new feature added to Instagram. Today more than 350 million users use DMs every day to interact with their followers. But this feature is not only for talking and sharing photos with friends; You can use your Instagram direct message to grow your page and business. In this article, we’ll show you how to use DMs in the best way to gain more followers and engagement. 

If you are looking for an Instagram DM tool, AiGrow is what you are looking for.

Try AiGrow for free.

What can you send as an Instagram Direct message?

As Instagram users are increasing every day, this platform has added new tools to direct messages to make it more fun. Here are different contents you can share in your DMs:

  • Messages

The basic use for the Instagram direct message is that you can talk and chat with your friends. You can also send them photos and videos in few simple steps:

  1. Log into your Instagram and tap the Direct message icon.
  2. Open the chat with your friend.
  3. Tap the gallery icon and choose the photo or video you want to send.
  4. Tap Send.
  • Disappearing photos

If you want to send a picture to someone but you don’t want them to save that or see it again, you can use disappearing photos. To send one, follow these steps:

  1. Open your direct message and tap your friend’s chat.
  2. Tap the camera icon.
  3. You can capture a photo or scroll up to choose one from your gallery.
  4. Tap Send.

Note: if a person took a screenshot from a photo sent this way, Instagram notifies you.

  • Video calls

Now you can video chat with up to 6 users together via Instagram’s direct message. Here is how to do it :

  1. Open the Instagram app and log into your account.
  2. Tap the paper airplane icon to open the direct message.
  3. Search the username of who you want to video chat with, or open your chat history.
  4. Tap the video icon in the top right corner of your screen to start a video chat. 
  5. You can also use filters in your video calls.

Note: If you take a screenshot in the video chat, Instagram will notify other users. 

  • Instagram posts

You can send posts, Stories, IGTVs, and even live videos to your friend in a direct message. 

  1. To send a post to your friends, tap on the paper airplane icon under the post. Then, search the username and tap Send. By the way, don’t miss adding catchy business Instagram captions to your posts to make them more appealing.
  2. For sending a story on the direct message, open the story you want, tap on the bottom right of the photo, and search the username; Then tap Send.

How can you use the Instagram direct message for your business?

Up to here, we talked about how to use different Instagram direct message features to make chatting with your friends more fun. But many users use Instagram for professional purposes. So, here are the benefits of using Instagram’s direct message for your business. 

Increase engagement using Direct messages 

Based on Instagram’s new algorithm, by putting time and answer those how DM you, you can increase your engagement rate and reach. You can also use the Instagram direct message to target new users and gain more followers. You can send new users a message introducing yourself and your business. One of the best tools that can help you send bulk DMs to new users is AiGrow. AiGrow is an Instagram management and growth service with all features you need to grow your page. Here is how to use AiGrow’s Auto DM tool:

  • Signup on AiGrow’s website for free and log into your account.
  • Click on Add Instagram Account and connect your account(s) to AiGrow.
  • Select Manage Account.
  • Click the Direct Messages tab.
  • There are different tabs here; in the first one (DM), you can target users in different categories: New followers, Current followers, Followers of an Influencer, Hashtag followers, or an  Excel list.
  • You can write your message or follow the given template to write one.
  • When you are done, click Start DM.

After that, AiGrow starts to send them your direct message in a safe and non-spammy way.

Use the Instagram direct message for giveaways

Running Instagram contests and giveaways is one of the best ways to grow your engagement rate and followers. You can set conditions, choose a prize for your giveaway, and use AiGrow’s Post&Reward tool to check qualified users. 

Read more: The ultimate guide to running an Instagram contest in 2021.

You can also send DMs to users who participate in your giveaway to give them a discount code and engage them. 

Here is how to do it step by step:

  • Log into your account and select Manage Account.
  • Select the Post&Scheduling tab. 
  • Click the Post and Reward button.
  • Click Schedule a Contest
  • Here you can upload your giveaway post, set your conditions, and write a DM to be sent to qualified users. 
  • Now you can post it immediately or schedule it for later.

You can also reward the winner by sending them a DM using AiGrow. 

Read more: How to Generate Massive Sales Using the Bulk DM Tool in AiGrow


Today, Instagram is not just for sharing photos and videos. You can use this platform to grow your business. One of the best ways to target and gain more followers is through the Instagram direct message. In this article, we should you how to automate your DMs and grow your page using AiGrow.

Also read: What Happens When You Unsend a Message on Instagram

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Zahra Zakipoor
Zahra Zakipoor
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