Remember that time you spent hours crafting the perfect avocado toast photo, only for it to get buried under a million other brunch pics?
Yeah, this is the shortest horror story for businesses and brands who don’t have an Instagram consultant by their sides!
Instagram consultants know how to play to beat the ‘gram, from crafting killer captions to mastering the art of the algorithm.
I’m pretty sure now you’re thinking of one to get rid of Instagram confusion. Stay here to learn all about IG consultants.
What Is an Instagram Consultant, What Do They Do?
An Instagram consultant is a social media expert who specializes in the Instagram platform. They act like a guide or coach for businesses or individuals who want to improve their presence on Instagram.
Here’s a list of the tasks an Instagram coach or consultant does:
Content Creation
- An IG consultant brainstorms post ideas that align with your brand or message, keeping in mind current trends and what resonates with your target audience.
- They might recommend photographers or videographers to capture high-quality visuals or give advice on taking your own stunning photos and videos.
- An Instagram consultant also helps you write engaging captions that tell a story, spark conversation, and use relevant hashtags to get discovered.
Audience Engagement
- They should respond to comments and messages from your followers in a personal way to build relationships.
- They might suggest running contests or giveaways to attract new followers and encourage interaction among your existing audience.
- Instagram consultants help you leverage Instagram Stories with creative content, polls, and Q&A sessions to keep your audience engaged throughout the day.
Track and analytics
- Instagram experts analyze your Instagram insights to see what’s working and what’s not. This might involve tracking follower growth, engagement rates, and the reach of your posts.
- Based on the data, they’ll recommend adjustments to your Instagram content calendar, posting schedule, or even your overall Instagram approach.
- They’ll keep you informed about the latest Instagram features and trends, so you can take advantage of new opportunities to connect with your audience.
Manage Instagram Ads
- If you want to run paid ads, they can help develop targeted campaigns to reach a wider audience and achieve specific goals, like brand awareness or website traffic.
- Instagram consultants might help you set a budget for your ads and manage the bidding process to get the most out of your investment.
- They’ll track the performance of your ad campaigns and suggest optimizations to improve their effectiveness.
Do I Need an Instagram Consultant?
Well, it’s up to you! But hiring an Instagram consultant is necessary for every individual or business that wants to:
- Grow faster and reach more people on Instagram. Please note that by fast, I don’t mean an inorganic and overnight growth. They get faster results because they are experienced.
- Increase Instagram engagement and have more productive conversations with their followers.
- Stay away from Instagram algorithm frequent updates and keep up with the latest trends.
- Come up with fresh Instagram content ideas.
- And of course, those who don’t have time to manage their Instagram effectively.
How to choose an Instagram Marketing consultant?
There are thousands of Instagram coaches and experts out there claiming to skyrocket your Instagram account.
But not all of them are true consultants. Want to hire an Instagram consultant? Look for the following:
A clear track record
Check their past experiences and how they’ve helped businesses achieve their goals. Look for numbers like sales increases, follower growth, boosted engagement metrics, and more.
Testimonials and reviews
Look for testimonials on the consultant’s website, social media profiles (especially Instagram!), or professional networking sites like LinkedIn.
Customized plan
You don’t need general tips. An Instagram consultant should offer customized action steps that align with your goals and needs.
Communication channels
There must be channels for asking questions and getting clear explanations. Consultation calls, emails, or WhatsApp chats are all effective channels.
Transparent pricing
Consultant fees can vary. So, discuss pricing structures (hourly, package deals) beforehand to find the best fit.
Where to find an Instagram consultant?
Depending on what kind of Instagram consultant services you’re looking for, you can find them in different ways.
Freelance marketplaces
Platforms like Upwork or Fiverr offer a vast pool of freelance Instagram consultants. You can filter the results based on your budget or delivery time.
Check their profiles, services they offer, and reviews, and then, choose the right coach.
Social media marketing agencies
Many social media outsourcing companies offer Instagram-specific consulting services.
There are also legit Instagram growth services like AiGrow to help you develop a comprehensive Instagram strategy and manage your account.
Instagram Search
Why not utilize the power of Instagram itself? Search for relevant hashtags and keywords like #instagramconsultant or #instagramgrowth to discover consultants.
Explore their profiles (bio, links, highlights, and posts) carefully to see if they are truly experts.
Industry networks and communities
Online communities or groups related to your industry are the best places to find experienced and trustworthy consultants.
Remember; the best platform depends on your preferences. Freelance marketplaces offer flexibility and potentially lower rates, while agencies might provide more comprehensive solutions.
Social media communities and recommendations can offer a more personal touch, while consultant directories can help you compare options based on specific criteria.
AiGrow: Your best Instagram consultant
As mentioned earlier, a social media marketing agency could be your personal Instagram consultant.
AiGrow is an Instagram growth service made of Instagram experts who help you grow your Instagram presence. It also utilizes AI power to boost your account’s growth. Here is how AiGrow can consult you:
Content creation and scheduling
AiGrow has a dedicated content team including designers and strategists who create and design between 10-30 Instagram posts (Single images, Reels, videos, Carousels, and Stories) per month.
They also craft engaging and relevant captions for each post along with a set of targeted hashtags for more discoverability.
The team also schedules IG posts and stories to publish at the best times.
It’s worth noting that in AiGrow, you’ll have 30-minute weekly content-planning and strategy meetings to align content with your goals.
Follower engagement and growth
Our dedicated Instagram consultants target real followers through the strategic use of hashtags, competitor and influencer analysis, location targeting, and gender-specific engagement.
In addition, our Instagram experts are updated with trendy tricks and strategies to beat Instagram algorithms and grow your account.
Send Direct Messages
DM marketing is an important part of our strategy. The team will send over 50 customized messages every day to stay in touch with your audiences.
And just a quick reminder: We don’t use any automation tools that go against Instagram’s terms of use.
Live Strategy & Onboarding Meetings
Each customer will benefit from a personalized strategy that comes out of an onboarding session.
Within these sessions, your personal Instagram consultant will gather information about your goals, needs, and preferences.
Remember that these interactive meetings are the backbones of our activities.
Additionally, you’ll never lose contact with your IG coach as a WhatsApp or Email support will be there for you 24/7.
Want a free consultation call?
Analytics and insights
Whether it’s basics (engagement, reach, likes, comments) or advanced ones, the team will provide you with monthly reports, actionable insights, and strategy adjustments.
Unfollowers Tracker & mass unfollow
AiGrow also keeps an eye on your follow-to-follower ratio and cleans your feed. The team identifies unfollowers and those who don’t follow you back (manually) and unfollows them in bulk.
But that’s not all. There are other tempting benefits:
- A 14-day money-back guarantee
- Safety and Security
- Flexibility to cancel anytime
- Transparent pricing and packages
How To Evaluate And Compare Instagram Consultants?
There are multiple parameters you can check if you want to evaluate and compare the Instagram consultants.
You can find some of the data like your consultants’ past, records, and costs on their own profiles.
But the ratings on freelance websites can be a little shaky. At this point, some social scoring tools can help if your consultant is out of reach physically.
Kred and MyWebCareer are tools you can find a reasonable activity and success scoring.
For example, a consultant on Kred scores between 0 to 1000. If their scores are above 800, they are in the top 0.1%.
A score below 500 means a consultant is behind the average, implying it’s not suitable for you to choose.
After gathering all this data, we can compare the expected profit with the cost. Obviously, the profit should be more than the cost.
Final Words
In short, an Instagram consultant is a fairy godmother (or godfather) for growing your account. Especially if you have no time for struggling with Insta updates, a consultant can be your magic wand.
But picking the right one is key. So, do a little online sleuthing (not stalking, promise!) to check out their past work and see what others are saying.
The good news? There are tons of places to find your perfect IG guru, from freelancer sites like Upwork or Fiverr to fancy marketing agencies like AiGrow.
FAQs
What is a social media consultant?
A social media consultant is an expert who helps people and businesses to reach their goals through social media platforms.
How can I become an Instagram consultant?
To become an Instagram coach or consultant, you can get started by growing your own account and studying successful strategies, content creation, engagement, analytics, and more.
How much does it cost to hire a consultant for my Instagram?
It depends on the scale of work, their skills, location, and delivery time. But it starts from $35/hr.
