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Important Instagram stats and facts in 2021

Instagram is one of the safest social media platforms that helps people become popular, promote their business, meet new people, be aware of the latest news, etc. The Instagram statistics are likely to change every year; while some stats show a decrease in some metrics, some have increased.

Once you decide to invest on Instagram and promote your business or promote your account, you should keep yourself updated and be aware of the latest Instagram statistics and news.

Important Instagram stats and facts in 2021

Knowing Instagram stats and facts will help you learn more about the platform and its users’ behavior. Then, you are a step ahead of your competitors to plan your strategy.

We have gathered the most important Instagram stats and facts to help you know more about Instagram and build your strategies based on some facts.

Instagram user statistics

After Facebook, Instagram is the second most logged-in social media every day. Snapchat, YouTube, and Twitter come in the list of most logged-in social media platforms per day.

Instagram users’ age and gender stats

The stats show most of the Instagram users are young adults aged between 18 to 34. However, using Instagram is not limited to a group of specific users, and statistics show that teenagers and older adults use Instagram as well.

Instagram active users stats

There has been great growth in the number of active Instagram users since 2013. As you see below, the number of active Instagram users reached 1 billion monthly active users in 2018.

Researches show that 63% of Instagram users check the app at least once a day, and 42% open the app several times every day. Moreover, the studies show that only 16% open the app once a week or less.

Instagram users with most followers

Many actors, actresses, singers, artists, and famous people are active on Instagram. Here is the list of famous people on Instagram with the most followers. As you see below, the top five users are Cristiano Ronaldo, Ariana Grande, Dwayne Johnson, Kylie Jenner, and Selena Gomez.

Instagram usage geography

Instagram is popular all around the world, so there are millions of Instagram users in any country. As the stats show, the United States is the first country in using Instagram, India the second, and Brazil, the third one.

Spent time on Instagram stats

As time goes by, the spent time on Instagram increases. Once there was a big gap between the spent time on Facebook and Instagram, while now there is only 5 minutes difference on the average spent time on Facebook and Instagram.

Instagram users spend 53 minutes a day on Instagram, on average. It might show Instagram’s value for running a business and promoting it on the platform. As the time spent increases, we can be more optimistic about Instagram ads and expecting people to see more advertisements on the platform.

Instagram brand statistics

Statistics show that 90 percent of users follow at least a business on Instagram, 70% of users look up brands on Instagram, and 60% of users learn about new products through Instagram, which might be good news for users who want to promote their business on Instagram. You should just learn some marketing strategies and follow the tips.

Besides, based on the surveyed marketer, the most important Influencer marketing channel is Instagram.

Instagram ads performance stats

Since the number of Instagram users and the spent time on the platform increases, more businesses and brands tend to advertise on Instagram.

Now, there are two million monthly advertisers on Instagram that share posts labelled “Sponsored” on users’ feeds and stories. Surprisingly, people run ads on Instagram, 23% higher compared with Facebook! More researches show that American marketers spend 69% of their budget on influencers and 31% of their budget on stories.

Number of businesses and their revenue on Instagram

There are 25 million businesses on Instagram worldwide, with different products and services that encourage users to shop.

Instagram features statistics

There are also some useful facts and stats about Instagram features, including stories, like, videos, engagement, and more. Let’s know more about them.

  • Instagram Stories

Instagram stories always stay on top, and you have the chance of not being lost among all the posts in users’ feeds. Moreover, Some Instagram users are more interested in viewing Instagram stories than posts in their feed. Actually, more than 500 million accounts use Instagram stories every day.

  • Instagram like

Statistics show that the like button is hit 4.2 billion times every day on Instagram.

Here is the list of ten most liked posts on Instagram.

Generally, images with faces get more likes. So, using people’s faces will help you get more likes for your business on Instagram.

  • Instagram app download

After YouTube, the first most downloaded app, the second most downloaded free app on the App Store, is Instagram. Then Snapchat, Messenger, and Facebook come into the list.

  • Instagram videos

You might have heard that a picture is worth a thousand words! Surprisingly, Instagram videos get about 38% more engagement than Instagram photos.

  • Instagram engagement

Posts with locations get 79% more engagement compared with the posts without locations.

  • Instagram hashtags

Instagram users are allowed to add up to 30 hashtags in their posts, but as the researches show, the optimal number of hashtags that works well is 9, which effectively boosts the engagement rate.

The most popular hashtag on Instagram is #love with more than 1.38 billion posts. The most 40 popular hashtags are listed below:

  1. #love
  2. #instagood
  3. #photooftheday
  4. #fashion
  5. #beautiful
  6. #happy
  7. #cute
  8. #tbt
  9. #like4like
  10. #followme
  11. #picoftheday
  12. #follow
  13. #me
  14. #selfie
  15. #summer
  16. #art
  17. #instadaily
  18. #friends
  19. #repost
  20. #nature
  21. #girl
  22. #fun
  23. #style
  24. #smile
  25. #food
  26. #instalike
  27. #likeforlike
  28. #family
  29. #travel
  30. #fitness
  31. #igers
  32. #tagsforlikes
  33. #follow4follow
  34. #nofilter
  35. #life
  36. #beauty
  37. #amazing
  38. #instamood
  39. #instagram
  40. #photography

If you need to know about the top related hashtags based on your niche, you can use the hashtag generator tool of AiGrow and use hashtags wisely.

Instagram posts

The dominant color of posts is important in getting likes. In other words, blue images get 24% more likes than images with red colors.

All in all

Now that we reviewed the amazing statistics of Instagram, we can conclude that Instagram is one of the best places to run or promote a business, become popular, earn money, and more. Try to keep yourself up to date about social media’s stats, trends, users, etc., to get good results.


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