What are IGTV ads?
IGTV ads are the newest feature on Instagram that allows creators to monetize from their IGTV content. These ads are short videos that appear when a user taps to watch an IGTV video in their feed. These videos are vertical with an aspect ratio of 9:16 and are up to 15seconds long.
How much will IGTV creators make from IGTV ads?
IGTV ads are now available in the US and soon in more countries to help creators earn money. The creators can get 55% of ad revenue on IGTV ( similar to YouTube) so, the more views you get, the more money you’ll earn. Also, on average, you can earn 18$ per 1,000 views which is again similar to YouTube.
How to enable IGTV ads?
- If you are eligible for IGTV ads, you can enable this feature in the above steps to increase your audience:
- Log into your Instagram account and go to your profile.
- Tap the three-line icon at the top right corner of your screen and open Settings.
- Now, if your Instagram app is up to date, you’ll see a pop-up that asks you if you want to Earn Money On IGTV. Tap Get Started.
- Enter your business info and tap next.
- Then, enter the payment method and turn on ads.
How to become eligible for IGTV ads?
As you might know, Instagram is owned by Facebook, which means similar requirements for sharing ads. Here is some standards creator need on Facebook to be eligible for running ads:
- More than 10k followers or a verified account
- Creating a video at least three minutes long
- More than 30,000 1-minute view
- You need to meet Facebook’s Monetization Eligibility Standards.
- You should be located in countries where ads are available.
If you have these standards, not only you can use IGTV ads, but also you can share swipe-up stories and enable Instagram shop.
Schedule IGTV videos to grow your account
To engage your followers, attract new users, and run better Instagram IGTV ads, you can schedule your IGTV videos. One of the best tools to schedule any kind of content on Instagram, including IGTV videos, is AiGrow. Here is how to schedule IGTV videos with this service:
- First, signup on AiGrow’s website for free using your email address and log into your account.
- Select “Add Instagram Account” to connect your page to AiGrow.
- Click “Manage Account”.