Welcome to the dynamic realm of 2024’s Instagram marketing landscape, where innovation meets strategy in a symphony of digital growth.
In this era of connection and engagement, we unveil the quintessential tools that redefine success for every marketer navigating the Instagram universe. Join us as we uncover the year’s top Instagram marketing tools, empowering you to transform your efforts into measurable triumphs, just look at the numbers bellow:
- Around 2.35 billion people hop onto Instagram every single month.
- Instagram is the second most used social media by marketers in 2024 (after Facebook), with 80% of responders saying they used the app to promote their brands.
- Almost 90% of Instagrammers follow at least one business page.
- There are 330 million Instagram users in India and the US rolls in with 143 million.
- Plus, 60% of all Insta users worldwide are between 18 and 34.
With these insights, it’s clear that Instagram marketing is a big deal in your strategy. And guess what? The solution lies in harnessing the power of Instagram marketing tools.
So, why not give it a shot? Let’s get started with the best Instagram marketing tools.
The Best Free Instagram Marketing Tools
looking for free and affordable Instagram promotion tools? take a look at the following options.
#1. Instagram business tools
Instagram business tools are a set of built-in features and resources designed to help businesses effectively manage their presence on the platform and connect with their target audience.
Instagram as a marketing tool is a great idea, especially for small businesses looking for free Instagram marketing tools and can’t afford to outsource their Instagram marketing. Here are some features to consider:
Instagram business profiles
Instagram has provided professional profiles with features like contact info, location, and category, making it easier for users to discover and connect with businesses.
Instagram insights
This built-in analytics tool provides data about your followers, engagement, and the performance of your posts and stories.
Instagram Ad tools
You can take your normal Instagram post and give it an extra boost by turning it into an ad. Instagram’s Ad tools let you do this and you can pick your goal – like getting more profile visits, website clicks, or messages. Even posts with product tags can be promoted using this method.
Instagram Branded Content Tools
Instagram Branded Content Tools are features and resources provided by Instagram to help businesses and creators collaborate effectively on sponsored content.
Remember that this feature is only available for business and creator accounts. If you want to share any branded content, you need to add Paid Partnership Label to your content.
Instagram Shopping Tags
Shopping tags allow businesses to tag products in their posts, enabling users to shop directly from the platform.
Instagram Drafts
Luckily, Instagram lets you save a post before sharing it and view it later. You can also use Instagram drafts for research and inspiration. For example, you could keep an eye on your competitors’ posts to get ideas for your own content.
Creator studio
Instagram creator studio is a dashboard that offers advanced content creation and scheduling capabilities, primarily beneficial for larger businesses and influencers.
Keep in mind that various Instagram features can be leveraged to promote your brand. Hashtags, stories, story highlights, live videos, and direct messages all serve as effective Instagram promotional tools when used strategically.
#2. Instagram visual editing tools
Content is king and when it comes to Instagram, visual content is the mighty emperor!
So. if you’re going to stand out, you’ve got to share high-quality, eye-catching visuals. Luckily, there are lots of video and photo-editing tools- free and paid- out there to help you with this. Let’s find the best ones.
Wepik
In the realm of Instagram marketing, Wepik is more than just a photo editing tool—it’s a comprehensive platform that’s indispensable for marketers in 2023.
Its standout features include a social media scheduler for hassle-free post planning, AI-powered content generation for quick and personalized ideas – for visuals, presentations, and texts – and a brand kit feature for maintaining a consistent brand image. Wepik simplifies visual creation and streamlines Instagram’s marketing strategy, making it a must-have tool for marketers aiming to succeed in 2023.
● User-Friendly: Wepik’s easy-to-use interface suits all skill levels.
● AI Magic: Wepik’s AI tools enhance content creation, from images to texts.
● Social Media Scheduler: Plan Instagram content for steady engagement.
● Brand Kit : Keep branding elements in one spot for uniform visuals.
● Free Tools: Wepik offers advanced features for free.
Snapseed
Snapseed, developed by Google, is available for both desktop and mobile devices. It works on Android and iPhone, and it’s completely free and lightweight.
Besides, Snapseed offers features like saving images in high quality, a user-friendly interface, and over 29 tools and filters including HDR, cropping, and selective brush tools. You can rely on this convenient and powerful option along with your Instagram camera for photo editing.
Canva
Canva is an easy-to-use tool for editing photos and videos. You can access it as an app or online. It’s free and comes with lots of templates for Instagram posts, stories, ads, and Reels.
Plus, there are paid options for things like content creation, managing your brand, scheduling posts, and using branded templates.
Adobe Premiere Rush
Adobe Premiere Rush– developed by Adobe- is a really handy tool to edit your videos. There are two versions: Starter (it’s free) and Express ($9.99 per month). You can use it on your computer and phone (both Android and iOS). With Premiere Rush, you can:
- Add music or sound to your video
- Change the speed and colors
- Put in titles
- Use lots of different transitions
- Save your video in different formats
KineMaster
KineMaster is one of the other Instagram tools for editing and creating videos on Instagram. It’s free for both Android and iPhone users and offers:
- Video templates for various platforms like Instagram, YouTube, TikTok, and more.
- Playback speed adjustment
- Powerful audio editing options: control pitch, adjust volume, add reverb, modulation, and more.
- Download top-quality music tracks and sound effects
- Edit image settings: contrast, brightness, saturation, hue, temperature, highlights, and shadows
- Supports up to 4K resolution and 60 FPS
- Create UHD, FHD videos, and GIFs
VSCO
VSCO is a photo and video editor for iOS users, packed with helpful features like:
- Photo filters
- Camera options
- Video presets, effects, and advanced tools
- Collage maker
- Dodge and burn tool
You can explore VSCO with a 7-day free trial. If you decide to continue, you can choose from these plans:
- Plus: $7.99 per month
- Pro: $12.99 per month
Instagram influencer marketing tools
Looking for Instagram tools for influencer campaigns? Here, you can explore one of the top influencer marketing platforms for Instagram.
Ainfluencer
Ainfluencer is a comprehensive end-to-end marketplace that connects brands with a vast array of influencers across Instagram and TikTok. This tool is a completely free end-to-end influencer marketing platform that enables brands to pinpoint influencers based on various criteria such as niche, country, gender, audience type, and more, facilitating invitations for collaborations.
Utilizing Ainfluencer, setting up a campaign is a breeze, granting you access to a pool of over 500,000 influencers on TikTok and Instagram. Simply relax as offers and proposals from influencers in your niche roll in. Here are some of the key features of Ainfluencer:
Brand Features on Ainfluencer
Regardless of your brand or business size and location, Ainfluencer’s marketplace offers a range of invaluable features that are completely free to use:
- Influencers List: With a database of over 500,000 influencers on TikTok and Instagram, Ainfluencer continually expands its list, with 10,000 new influencers joining monthly.
- Campaigns: Brands can effortlessly create campaigns, outlining their criteria and launching their search for influencers within the Ainfluencer marketplace.
- Influencer Invitations: Brands can freely send invitations to an unlimited number of influencers, without any limits.
- Chat: The built-in chat Inbox streamlines the collaboration process, allowing brands and influencers to receive offers, negotiate, make payments, and discuss collaboration details.
- Influencers’ Past: Brands gain insights into influencers’ past collaborations, reviews, and partnerships directly within the Chat Inbox or on the influencers’ profile pages.
- Escrow: Ainfluencer employs an Escrow system to secure payments, ensuring influencers receive their due compensation.
Influencer Features on Ainfluencer
- Free-to-Use: The platform is entirely free for influencers, offering access to a vast database of campaigns.
- Extensive Collaboration Opportunities: Influencers can explore numerous collaboration opportunities and earn income.
- End-to-End Platform: Ainfluencer enables influencers to make unlimited offers, negotiate deals, and manage deliveries and prices seamlessly.
- Security Measures: Ainfluencer upholds a no social media password policy, prioritizing the security of influencers’ accounts.
- AI-Driven Analytics: Analytics tools assist influencers in categorizing campaigns based on their custom preferences.
Regular Payouts: Ensures influencers receive timely compensation for their collaborations.
Best Instagram Marketing Tools
While free tools for Instagram marketing are budget-friendly, they often come with limitations that may not suit larger brands. This is where additional tools play a role. However, selecting the optimal and impactful tool from the array available is crucial. Let’s explore a few of these options.
AiGrow: #1 in Instagram marketing tools
AiGrow is an all-in-one Instagram marketing tool offering every feature a marketer needs for Instagram marketing. Its website features an easy-to-use interface that’s both simple and convenient.
Unlike an app, AiGrow is a web-based tool without the need to install it. To start, you should just visit the website, click ”Get Started” for free, access your dashboard, and link your Instagram account.
AiGrow services
As we’ve already pointed out, Aigrow is a full pack of marketing tools, from content creation to Instagram analytics tools. Let’s go through these tools:
Instagram Growth Service
Through this service, you’ll grow Instagram followers organically. Because no bot, no spam, and no fake followers. Instead, you’ll get:
- A dedicated and expert account manager skilled at engagement activities (liking, commenting, following, unfollowing, and more).
- Smart targeting (using an AI algorithm to find potential followers based on hashtags, locations, and influencers’ accounts).
- Detailed and data-driven analytics and reports of your account performance.
Post Scheduling
Whether you want to share stories or feeds, AiGrow allows you to plan your content ahead of time. It also lets you:
- Download or listen to your competitors’ or generally, the others’ content to repost them.
- Monitor hashtags and accounts.
Mass Unfollow
AiGrow is one of the most reliable and efficient Instagram marketing tools to do an Instagram mass unfollow. With AiGrow, you can unfollow inactive followers, fake accounts, and those who don’t follow you back, in large groups without getting banned by Instagram.
More tools on AiGrow
- Adding as many external links as you want to your Instagram bio.
- Sending hundreds of DMs within a short time.
- Creating arbitrary CTA or action buttons
- Instagram hashtag tools (Free hashtag generator)
Pros of AiGrow
- 14-day money-back guarantee
- Cancelling anytime
- Live strategy and onboarding meeting
- Organic followers
- Free hashtag generator
- Contact support
- Unfollowing 3k to 6k users without using any bots
Ready to level up your Instagram marketing? Join AiGrow!
I-Famous
I-Famous offers a genuine boost for your Instagram presence, ensuring real users engage with your content. Through their service, you’ll receive likes and comments from authentic accounts, enhancing your profile’s visibility and credibility. While the numbers might not seem overwhelming, rest assured that every interaction comes from a genuine user, steering clear of the pitfalls of bot-generated engagement.
With I-Famous, your profile grows gradually and organically, mimicking natural user behavior. By carefully crafting engagement rates tailored to your needs, they ensure your Instagram journey remains smooth, avoiding any red flags that could trigger Instagram’s anti-bot algorithms. It’s a safer, more reliable way to build your online presence.
Transparent pricing, ranging from $39 for a hundred followers plus 25 likes and 5 comments, up to $699 for a comprehensive package, ensures you know exactly what you’re getting. With features like profile analysis, targeting, and influencer collaborations, I-Famous provides a comprehensive solution to elevate your Instagram presence with ease.
Velesty
Velesty is a social media service that doesn’t rely on bots but instead offers genuine, active followers who engage with your content by viewing, liking, and commenting. What sets Velesty apart is its two promotion options. You can choose a comprehensive approach where real users interact with your profile and posts daily, or choose selective boosts for specific posts or follower counts.
All the tasks on Velesty are handled by real users with authentic profiles, ensuring there’s no suspicious activity that might raise eyebrows. The website features a user-friendly calculator where you can input the desired number of followers and select the warranty period ranging from 10 to 100 days. This period guarantees the retention of your new followers, though they may naturally unfollow once the period expires.
Velesty’s pricing structure is transparent and depends on your needs. The cost varies based on the number of followers desired and the length of the follower retention guarantee period. For instance, the cost ranges from $30 for a 10-day guarantee to $270 for a 100-day guarantee. Alongside follower packages, you can also separately boost likes, followers, or comments, each with its own pricing.
Buffer
Certainly, Buffer ranks among the top-notch Instagram automation tools, offering a range of features, including an AI assistant and Instagram engagement tools.
What’s more, it covers multiple social media platforms like Instagram, Facebook, Twitter, TikTok, and others.
What does Buffer do?
- Plan and publish Instagram content
- Create engaging posts
- Measure your Instagram performance and create in-depth reports
- See and reply to all your comments promptly
Buffer has a free plan for new and small businesses, offering planning and publishing tools, AI assistant, and a landing page builder. To get advanced services, you can choose one of the following plans:
Agorapulse
Agorapulse is one of the Instagram growth tools with a 30-day free trial that offers services around monitoring, reporting, publishing, inbox, and team collaboration. Let’s find out more about Agorapulse:
- It lets you manage all your incoming messages, comments, and reviews in one place.
- You can track trends and insights about your brand.
- With Agorapulse, you’ll discover the posts and conversations with more traffics and leads.
- Agorapulse also has Instagram scheduling tools to plan, collaborate and schedule content like Reels and stories.
- And the publishing tools allow you to optimize your posts visually and communicate with your team.
Agorapulse pricing
Although Agorapulse is not a fully free Instagram tool, it offers a free but limited plan with the following options:
- 10 scheduled posts
- Basic social Inbox*
- Basic reporting
- Limited Social Media ROI Report
- Mobile app
Discover the paid plans in the image below:
Awario
Awario is a social listening tool designed to provide brands with essential data for their business needs. It offers valuable insights into customer behaviors, market trends, and competitor activities. Here are the features by Awairo:
- Monitoring the mentions all over the web and responding to them within a short time,
- Tracking the number of mentions and their total reach,
- Sorting mentions by different characteristics,
- Identifying top influencers,
- Plus, you can do it all in just one dashboard.
To get started, you can go for Awario free trial, but to get more, you need to choose one of the paid plans. Take a look at Awario pricing for monthly plans:
Crowdfire
Crowdfire is an additional app for growing your Instagram followers, offering four main services: Content, Publish, Analytics, and Mentions. Let’s drill into Crowdfire’s features:
Publishing Features
- Scheduling content
- Audit scheduling (scheduling for all platforms from one place)
- Posts previewing for different platforms
- Best-time diagnosis for posting
- Active estimations based on the number of scheduled content within a week
Analytics Features
- Reports and report customization
- Competitors analysis
- Overview analytics
Mentions Features
- Mention, reply, and content tracking
- Instant reply automation for all mentions
Crowdfire pricing
Crowdfire has got a free plan with not much advanced services, but to get more, you can purchase a monthly or annual plan:
Iconosquare
One of the other popular Instagram marketing tools, Iconosquare, provides the businesses with various features, primarily focusing on analytics. Here are Iconosquare services:
Analytics tools
- More than 100 metrics to measure your media performance
- Creating rapid exports and visual graphs of your analytics
- Providing engagement insights
- Delivering community analytics
Publishing and scheduling tools
- Define your best time to post
- Upload your content in a media library
- Add locations, tags and mentions, and crop your image
- Draft your posts to share later
- View your posts in a preview mode
Listening & conversations tools
- Track and analyze your competitors
- Find and track relevant hashtags
- Identify unread comments and mentions and reply to them
Iconosquare pricing
Iconosquare is not on the list of free Instagram tools, but it lets you take benefit of a 14-day free trial. Then, you can continue with paid plans as follow:
What Is the Best of the Best Instagram Marketing Tools?
We’ve shared a range of Instagram marketing tools free and paid. With so many options available, selecting the right one might seem overwhelming, but don’t worry. Let’s give you a hint!
AiGrow stands out on its own. It doesn’t hold back on features – it’s an all-inclusive tool that covers everything you need, from Instagram story tools to gaining genuine followers.
Plus, you’ll receive updates and guidance through online meetings. And the best part? This comprehensive package is budget-friendly compared to some tools that offer limited features at high costs.
Seems tempting? Give AiGrow a try Now!
