It’s been a few years since Instagram and tiktok have become each other’s fierce rivals. But when it comes to growing an audience, each of them have their own unique characteristics. Both extremely powerful and both can help your business grow bigger than ever.
But which one of them is better? Well, that depends on you and your business.
stay with me till the end of this blog to find out: Is it easier to grow on tiktok or instagram?
Is It Easier to Grow on TikTok or Instagram?
Truth is, you can grow on both platforms, you just need to know how. While TikTok gives you a chance to be seen every time you upload something, Instagram might be a little more strict to approve your content.
This is because ALL Instagram cares about is its audience, so it needs to make sure that the content that you’re making will please them.
Anyway, there are numerous factors to consider, let’s break them down together.
Instagram Vs TikTok
Let’s compare these two apps together:
Popularity And User Base
TikTok: TikTok is super popular, especially among younger folks. According to Searchlogistics, TikTok has more than 1 billion people around the world using it, and many of them are between 16 and 24 years old.
TikTok shows you stuff you might like based on what you’re into.
For example, if you like a couple videos about monkeys, TikTok will literally fill your feed with monkeys.
This keeps people interested and makes it even more popular. So, if you want to reach young people, especially Gen Z, you should think about using TikTok.
For example, you might know the Sturniolo triplets, they make content that is absolutely loved by Gen Z.
Instagram: Instagram has been around for a while and has over 2.3 billion people using it worldwide. People of all ages use it. Instagram has more rich visuals, including reels, posts and stories.
User Demographics
TikTok: Mostly grabs the attention of young people, with 41% of users aged 16 to 24. Some folks aged 25 to 34 are also getting into it. It’s big in Asia, especially in China (TikTok is a chinese app btw), and it’s getting more and more popular in the United States and Europe too.
Instagram: Attracts a bit of an older crowd, but it’s liked by people of different ages. Almost all of the people who use TikTok use Instagram as well.
Content Formats And Styles
TikTok: On TikTok, because the videos are short, you’ve got to make sure they’re exciting and catch people’s eye right away. This might mean you need to be extra creative and good at editing.
The shortest video you can post on TikTok is 3 seconds long, while the longest is 10 minutes. However, TikTok only lets you upload videos up to 90 seconds long. So, if you’re making TikTok videos, they need to be at least 90 seconds long to be uploaded.
You also need to consider that people are so used to short videos, that they might not watch your 90 seconds video, it feels so long and they usually skip, so keep it short!
Instagram: Instagram has different types of content like photos, stories, and IGTV, so you can show off your stuff in lots of ways. It might be easier for some creators because they don’t have to keep making videos all the time like on TikTok.
Algorithm And Reach
TikTok: Its algorithm promotes content based on user interests and engagement, making it easier for content to go viral.
Instagram: Offers a wider audience range but relies less on algorithmic recommendations. So in order to grow your Instagram account from scratch, you must follow the algorithm.
Business And Influencer Opportunities
TikTok: Becoming popular on TikTok can be simpler because of how it picks what to show users, which is good for people who make stuff.
Instagram: People who are already famous can make a lot of money on Instagram, around $1.7 billion. In order to make money on Instagram, you need to learn how to monetize your Instagram account. Also, because of lockdown rules, TikTok has become even more well-known.
What kind of Businesses Will Have A Better Chance on TikTok?
Since TikTok is mostly used by Gen Z, businesses aiming for that age group will likely do better there. This could include companies that sell:
TikTok’s short videos are great for showing off cool stuff. Businesses that can make tempting food videos, impressive makeup demos, or exciting product showcases will get noticed:
- Restaurants and cafes
- Makeup brands
- Stores that sell furniture and home stuff
- Businesses that make crafts or DIY things
- Clothing or accessory brands
- Companies that sell electronics and gadgets
- Brands that make beauty and skincare stuff
- Companies that sell gaming or entertainment things
Also, TikTok is all about having fun, so people like stuff that’s entertaining. Businesses that make funny skits, join in challenges, or use popular sounds will get attention:
- Companies that entertain people (like streaming services or theme parks)
- Gyms or places where people work out (with fun workout routines)
- Brands that sell stuff for pets (with cute animal videos)
Also, you can go viral with the most random videos ever, like the strawberry and chocolate video that went viral in just one night and got millions of likes!
What Kind of Businesses Will Have A Better Chance on Instagram?
Instagram is used by lots of different people, so it’s a good place for many businesses. You can use Instagram reels for business growth, and it will surely make you grow, IF, you’re creative. Here’s the kind of businesses that do well on Instagram:
Businesses that tell stories with pictures:
- Clothes brands showing off their stuff with cool pictures and videos.
- Travel companies showing off amazing places to visit.
- Companies that design homes showing off beautiful rooms.
- Artists, photographers, and creative people showing off their work to find new clients.
Businesses that sell stuff:
You can buy things right on Instagram, which is great for businesses like:
- Stores that sell things online, like clothes, home stuff, or gadgets.
- People who make things by hand and want to show them to a specific group of people.
- Food businesses that want to show off their yummy stuff, like bakeries.
Businesses that show what they do:
- Restaurants and cafes showing off their food and how nice it is to eat there.
- Gyms showing workouts and stuff to inspire people.
- Places like hair salons showing off their work with before-and-after pictures.
Businesses that focus on a certain group of people:
Using hashtags and groups on Instagram helps businesses connect with the right people. This is good for:
- Small businesses that want to reach people nearby.
- Stores that sell things for special interests, like pet stores or sports shops.
- Fancy brands that want to seem exclusive and cool.
So, Is It Easier to Grow on TikTok or Instagram?
Instagram has been around for a while, so it can be tough for new creators to stand out with so many posts already there. The way it works might make it hard for your posts to reach lots of people unless your followers really like them.
TikTok’s clever system makes sure lots of people see your videos, even if you don’t have many followers. This boosts your chances of going viral and reaching a big audience fast. And because TikTok keeps getting more and more popular, especially among Gen Z and soon Gen alpha, there’s always new fans to discover new creators like you.
In summary, if you’re looking for rapid growth, TikTok may be your best bet, while Instagram offers a middle ground between stability and reach.
