Instagram Subscription: How to Create and Get Paid?

Instagram subscription

Looking to earn from Instagram? Meta’s got insights and Instagram subscription is in the spotlight. They’re new, with a catch (we’ll cover that in the blog!). But wait, there’s more – potential for creators to shake things up. No more waiting – jump into the blog and find out!

What is Instagram subscription?

An Instagram paid subscription is a monetization feature that lets creators earn money from their content while offering other benefits to their audience at a monthly fee

Those who are interested in your content can subscribe to it through an in-app purchase. You can manage your subscription on the app.

Instagram subscription

The benefits that subscription on Instagram provides for followers include:

  • Subscriber Lives
  • Subscriber stories
  • Subscriber badges
  • Subscriber posts
  • Subscriber Reels
  • Subscriber social channels
  • Subscriber broadcast channels
IG subscriptions

Who is eligible for Instagram subscription?

Instagram subscription eligibility requires following Instagram monetization policies and Instagram community guidelines. But there are other key rules you should know:

  • First, you need to pay attention to Instagram subscription countries, as it’s not available in all countries. As of now, Instagram subscription feature is accessible in the following countries:
  • U.S.
  • UK
  • Australia
  • Canada
  • Brazil
  • France
  • Germany
  • Italy
  • Spain
  • Mexico
  • To be eligible, you’ll need a professional account with at least 10,000 followers and you should be 18 years or older.

What are Instagram subscription rules?

Making money on Instagram without knowing the rules is pretty risky. Because if you cross the borders, you’ll immediately face Instagram bans. To start subscribing on Instagram, you should comply with three different types of Instagram rules.

Instagram community guidelines

Instagram guidelines include:

  • Share content that you have the right to share (Copyright).
  • Avoid content that promotes nudity, hate speech, self-harm, bullying, and violence against different ethnicities, races, sexual orientations, religions, and so on. 
  • Avoid sharing false information.

Instagram partner monetization policies

These rules apply to any Instagram tools that help you make money on the platform. The policies include: 

  • Live in an eligible country where this app or feature is available.
  • Avoid posting inaccurate or false information.
  • Avoid fake followers, and fake engagement (likes, follows, and views).
  • Following Instagram payment terms
  • Some entities like political parties, government agencies and departments, current political candidates, registered political committees, and current elected and appointed government officials are not eligible to be involved in Instagram monetization.  

Note: Any systematic and repeated violation will result in being banned from monetization activities. 

Instagram content monetization policies

Content policies are those that apply to the formats, categories, and behaviors. 

  1. You can’t post content in the following formats:
  • Static videos
  • Static image polls
  • Slideshows of images
  • Looping videos
  • Text montages
  • Embedded ads
  1. Moreover, you can’t make money from content that:
  • Tries to trick people into interacting by asking for likes or comments.
  • Offers rewards for extreme actions like eating inedible things or showing graphic stuff.
  • Promotes drug, alcohol, or tobacco use.
  • Shows nudity or sexual behavior.
  1. Using misinformation, misleading medical information, and unoriginal content is prohibited in monetized content. 
  2. Some other categories are considered restricted, like controversial social issues related to gender, race, nation, sexual orientation, etc.

How to turn Instagram followers into Instagram subscribers?

Turning your Instagram followers into subscribers involves a thoughtful approach to making your content appealing and convincing them to pay for exclusive access. Here’s a detailed guide on how to do it:

#1. Build a Strong Follower Base

Before converting followers into subscribers, make sure you have a solid following. So, focus on creating engaging posts, using relevant hashtags, and engaging with your audience.

#2. Create Compelling Content

Your regular posts should be captivating, showcasing your expertise and style. This makes followers excited about what more you have to offer through subscriptions.

#3. Use Stories Effectively

Don’t forget to utilize Instagram Stories to promote your subscription. Share captivating Stories that showcase your personality, skills and the benefits of subscribing.

#4. Engage with Direct Messages

DMs can help you have personal conversations with your followers. This one-on-one interaction can lead to them thinking about the subscription.

#5. Offer Special Launch Pricing

When you’re about to start your subscription, think about giving your early supporters a special deal. This way, your current followers have a good reason to join in right from the beginning.

#6. Promote Subscriber-Only Content

Make some buzz! Give your regular followers a taste of what’s behind the subscription curtain. Show them the cool things they could be part of.

#7. Spark engagement 

Don’t just post and disappear. Chat with your followers, answer their questions, and join the conversation. When they feel that connection, they might just want to be part of your subscription gang.

Looking for a power-packed solution that ties all these methods into one? Look no further than AiGrow!

How can AiGrow help you get more subscribers?

Aigrow Growth tool

What’s AiGrow all about? Let’s break it down for you:

  • Real Followers, Real Results: No fake stuff here. AiGrow helps you connect with authentic, organic followers – no bots, no fake accounts, and no worries about bans.
  • Personal Touch, Real Strategies: Say hi to your personal account manager. They’re the brain behind your strategy, and they’ll work with you to make sure it’s spot on.
  • Content that Shines: From Stories to Reels and Captions, AiGrow crafts the kind of content that turns heads and makes your profile stand out.
  • Quality on a Budget: Premium service doesn’t mean empty pockets. AiGrow offers top-notch results at prices that won’t break the bank.
  • Your Call, Your Way: Life changes, and so can your plans. AiGrow gives you the flexibility to cancel whenever you need to, with no fuss.

Risk-Free Experience: We’re confident you’ll love what AiGrow brings to the table. But if not, no worries – there’s a 14-day money-back guarantee.

Ready to seize the opportunity? Take the plunge and sign up with AiGrow now!

AiGrow packages

How does Instagram subscription work?

Once you are eligible, you need to enable the feature on your professional dashboard and set the price. Note that if you can’t see this option in your dashboard, it means you’re not eligible.

After enabling a Subscription (we’ll talk about that in a bit), your subscribers will get a subscriber badge. 

Subscriber icon or badge is a purple crown icon next to their name which is visible to other followers who are viewing the creator’s content.

How to enable subscription on Instagram? 

It’s a simple process and requires following a few steps. Here’s how to set up Instagram subscription on your mobile device:

  1. Go to your dashboard and tap Set up Subscriptions.
  2. Hit Next, agree to the terms, and tap Next.
  3. Now, it’s time to set your Instagram subscription price and select Next.
  4. Finally, tap Publish and then Create. You’ve successfully created your Subscription. 

When the creator enables Instagram subscriptions, the Subscribe button will appear on their profile right under the Follow button. 

What content I can subscribe to on Instagram?

As we already mentioned, by subscribing on Instagram you can access diverse features. 

Mini workshops

Some of the top Instagram subscription accounts offer short educational workshops or mini-lessons that delve into specific topics of interest.

Exclusive Interviews

By subscribing to a professional account, you can also access interviews with industry experts or influential individuals that you can’t find anywhere else. 

Early access content

Sometimes, a sneak peek at upcoming projects, products, or content before it’s released could be worth paying for. 

Mini series

By mini-series, we mean a series of posts that dive deep into a specific topic, offering in-depth knowledge exclusively to you.

Exclusive live sessions

These days creators prefer to host live sessions or webinars that are accessible only to paying subscribers, allowing for direct engagement and interaction.

Special Offers and Discounts

Some creators provide exclusive discounts or promotional codes for their products or services as a perk for subscribers.

In-Depth Tutorials

You can access detailed tutorials or guides related to your niche that provide valuable insights and information.

Subscriber social channels

Social channel is a new subscription Instagram feature allowing subscribers to join, follow, and even send messages within it. This way, creators can better connect with their paying subscribers. Here are the key features of an Instagram social channel:

  • It can be active only for 30 days but you can end it whenever you want.
  • You can invite people to your channel through story stickers or pinned channels or your subscribers can join through their subscription settings.
  • Only 250 people can participate in the channel.
  • The creator can make multiple channels at the same time.

Subscriber broadcast channels

Just like social channels, broadcast channels are a place to directly engage with your followers. But unlike social channels, only the creator and selected members can send messages. You can only react by replying to messages or voting in polls. 

The Broadcast channel is the best place to share content like behind-the-scenes, announcements, event details, and more. How can you invite your followers to join the channel?

  • Sharing the channel in your story.
  • Sharing one of the channel’s messages in your story.
  • Sharing an invite link to your channel.

Note: You can have as many as members you want in your broadcast channel. 

How to subscribe to a page on Instagram?

This is pretty simple. You just need to tap on the Subscribe button in the creator’s profile. Then, a screen will appear showing prices and benefits. Tap Subscribe again and follow the instructions on the screen. 

What are the benefits of Instagram subscription?

Instagram monetization methods are improving for people who want to make money. And guess what? Instagram subscriptions are part of the cool stuff. Check out why it’s awesome:

Instagram subscription benefits

Connect Deeper with Your Fans

Offering subscriptions means you’re opening up a special channel to your biggest supporters. They’re excited to see more of what you’ve got.

Exclusive Content Access

Subscribers pay a little each month to get access to your exclusive content. It’s like giving them the key to a secret treasure trove of your coolest stuff.

VIP Treatment

You’re creating a VIP club just for your subscribers. You can share behind-the-scenes peeks, cool tips, and things you only share with your most loyal followers.

Build Stronger Relationships

Subscriptions are like an invitation to a closer relationship. Your subscribers feel valued and closer to you, which strengthens your connection with them.

Flexibility in Content

Plus, you get to decide what kind of content you want to share with your subscribers. It’s your creative playground – whether it’s tutorials, stories, or exclusive insights.

Earn for Your Efforts

Here’s the cherry on top: While you’re building awesome content, you’re also earning a bit for your hard work. It’s a sweet way to support your passion.

FAQs on Instagram subscription

Let’s review some frequently asked questions about the topic.

Q: What does subscription mean on Instagram?

Instagram subscriptions refer to a feature that allows creators to offer exclusive content and benefits to their followers in exchange for a monthly fee.

Subscribers get access to special content and perks that regular followers don’t receive such as posts, Reels, stories, lives, broadcast channels, and social channels. 

Q: How many followers do you need for Instagram subscribe button?

To be eligible to use Instagram monthly subscription, you should have at least 10,000 followers. 

Q: How can I cancel my subscription?

If you want to get rid of your subscription, simply follow these steps on your Android or iPhone devices:

  1. Head to the creator’s profile and hit “Subscribed.”
  2. On the Subscription page, tap “Manage.”
  3. Do the same on the Details page.
  4. Go to the App Store or Google Play Store.
  5. Follow the steps that pop up on your screen.
  6. Pick the Instagram Subscription you want to cancel.
  7. Confirm that you want to cancel.

Q: Is Instagram subscription like OnlyFans?

While both Instagram’s subscription feature and OnlyFans involve content subscriptions, they differ in their content focus, platform nature, and target audience. 

Instagram’s subscription feature is broader in scope and fits within the existing Instagram platform, while OnlyFans is known for catering to adult content creators but is also used by creators from various industries.

Q: How much is Instagram subscription?

Instagram subscription price is determined by the creators and depends on the niche, audience, and exclusiveness of content. However, they range from $0.99 to $99.99. 

Q: How can my Instagram followers find out that I’m offering a subscription?

Once you activate Subscriptions, your followers will receive a notification in their activity feed and see it on your profile. This way, they can easily subscribe to you.

Q: Why can’t I subscribe to a creator on Instagram?

There could be a couple of reasons why you can’t subscribe to an Instagram creator:

  1. You’re not in an eligible country.
  2. You’re newly joined Instagram. To be able to subscribe, your account should be older than 30 days.
  3. Your app is outdated.
  4. The creator removed you as a subscriber.
  5. You’re logged out of your account.
  6. They haven’t created subscriptions for their accounts.
  7. Your payment account has been disabled. 
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Picture of samira Heydarifar
samira Heydarifar
I'm Samira and I absolutely LOVE everything about content. With 6+ years in content marketing and a background in Journalism and Media Studies (Media Literacy), I'm not just a writer; I'm a social media enthusiast too! You can reach us via Cyrus@aigrow.me
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