Instagram is a popular social media platform in 2024 with over 1 billion monthly active users. Instagram users share about 95 million photos and videos each day. And out of this huge amount of posts, reels and carousels remain the most engaging content types.
But you need creative and unique Instagram post ideas to stand out from millions of posts shared every minute on this platform.
Are you looking to know how to grow your IG account from scratch or improve your presence? Dive into our 18 Instagram content ideas with real examples from top accounts.
18 Instagram Post Ideas for Businesses
We’ve got engaging post ideas that can bring you new followers. Feel free to use them:
Best Instagram Post Ideas
1. User-generated Content (UGC)
Needless to say, user-generated content (UGC) is a must for social media marketing. It’s one of the most effective Instagram post ideas for businesses. Let’s see the proof!
According to reports, 60% of consumers and 86% of brands consider UGC the most authentic content. Moreover, shoppers are almost 2.5 times more likely to find UGC more authentic than content created by brands. In other words, UGC provides social proof for brands and businesses.
Check out how Apple leverages this IG daily post idea and reposts the images captured by Apple users.
2. Memes
Everybody loves humor on social media and the stats prove it! Statista reports that Funny posts have been the most popular content type on Instagram in 2023.
Whether you’re an influencer or you have a business account, you can combine two unrelated pop culture items, create a humorous meme, and increase your Instagram engagement.
Since memes are one of the most shared content types on Instagram, make your own to encourage sharing!
3. Behind-the-scenes
BTS or behind-the-scenes is definitely one of the best ‘first post on Instagram’ ideas. It’s not only a way to introduce yourself but also humanize your brand and build connections.
Just take your followers’ hands and show them how you create a product or project.
This way, you can reveal your real one. Be creative and share fun moments that happen along the way.
Suggested Post: Short Instagram Captions
4. Games & Quizzes
Yes, you can put quizzes on the list of your Instagram story ideas, but that’s not just limited to stories.
Go beyond stories, create an engaging game or quiz like Spot the Differences, and invite your followers to answer in the comments. Check out this Good Humor Ice Cream’s post, for example.
Or, their crossword puzzle post:
But it’s not the only one! Scroll business accounts on Instagram and you’ll find different types of fun quizzes, like this one:
5. Ask a Question
Looking for the most engaging Instagram content ideas? Then, try this one! Ask questions related to your products and encourage them to leave comments. For instance, look how Burger King creatively performs this idea:
And here’s another example from Reeses:
6. Use Trending Topics
We’ve got a super creative Instagram post idea for you: Link trending topics and events, like Red Carpet or Met Gala, to your niche.
It might seem tricky but by adding some fun and creativity, you can create cute Instagram post ideas, just like this one from Pringles.
7. Celebrate Occasions
With thousands of special occasions to celebrate, you’ll have endless Instagram ideas to post. You can craft posts for lesser-known events like #nationalfoodtruckday to add a fun touch to your content.
However, when celebrating popular holidays, make them truly amazing by combining them with your brand identity.
8. Share Puns or WordPlay
Just like memes, sharing a joke or simple wordplay can brighten your followers and encourage them to like or comment on your post. This can help people remember your content and finally improve brand awareness. Don’t worry! We’ve got inspiring examples for you!
See how M&M is cleverly using this idea to promote its brand:
9. This or That
You can also generate a post and invite your followers to choose between two options asking questions like “Which one do you prefer” or “This or That”. This is one of the most interactive Instagram post ideas that helps you learn more about your audience’s preferences.
10. Promote Special Offers
Your Instagram account can serve as a communication channel to promote sales, special offers, new products, and more. This will not only improve brand awareness but also increase sales.
Besides, it encourages your followers to share your post, helping you gain more Instagram followers and higher engagement.
In the example below, Dominos is promoting its new tipping policy.
#11. Product in Use
Showcasing your product in different usages and locations is a great Instagram Reel idea, but you can also do this with single images or carousels. However, it’s important to create high-quality visuals that capture your product in stunning detail.
12. Swipe to See
Any form of calling for engagement, whether tag a friend or comment, is a great IG post idea. But there are more creative ways. So, ask them to swipe through a carousel post to see other exciting slides. Want some inspiration? Check out this post from Pizzahut:
13. Funny Images or Texts
Creativity has no end and when it’s combined with fun, the results become more catchy. You can mix your logo, products, myths, emojis, or other elements to create playful and unique posts.
The funnier and more relatable your post is, your followers will likely share it. If you’re wondering how to reach more people on Instagram, we strongly recommend using this idea.
14. Promote New Products
While you shouldn’t turn your Instagram account into a fully promotional platform, it’s ok to surprise your followers with your new offers.
So, create a catchy snippet of your new product (it should trigger curiosity) and add a compelling caption to generate excitement, like this post from Crumbl Cookies:
Look at another example from Twix to get inspired:
15. Repost Your Content from Other Social Media Accounts
Include this idea in your Instagram content calendar that allows you to hit two birds with one stone: Share your posts from other social media accounts like X or Facebook. This way, you can get engagement for your post and let people follow you on those social media platforms.
16. Giveaways
Running giveaways is a win-win game! They reward your followers and bring you likes, comments, and shares. Look at this data:
The Instagram follower growth rate using giveaways is 11.87% for accounts with 250 followers. This rate drops to 3.19% for accounts with 2,500 followers and increases slightly to 4.76% for accounts with 25,000 followers.
That suggests doing giveaways is a great IG idea for the first posts.
Don’t worry! We’ve got a post on how to do a giveaway on Instagram to gain followers. We’ve also written a blog about the best Instagram giveaway ideas. Feel free to read them!
17. To … From
It’s 2024 and cute Instagram post ideas work perfectly, especially for Gen Z! Create a post showing your product, add a love text to it with a “To: From:” and ask your followers to tag their beloved one. Simple and creative!
Remember to align the idea with your brand identity and target audience:
18. Celebrate Achievements
You’re not supposed to promote your achievements on every single post! Just one post every month would be enough to keep your followers informed about your wins.
To Wrap Up
We explored 18 unique Instagram post ideas along with inspiring examples from top business accounts. With these content ideas in hand, you can grow your account.
However, we recommend investing in your creativity and matching them with your brand identity. Experiment with every single idea to find out which resonates with your audience.
Don’t have time to brainstorm ideas and design Instagram posts? Let our account managers handle your IG marketing! We guarantee your account 100% organic growth and over 70,000 new followers monthly.
Instagram Post Ideas: FAQs
Here are a few questions about what to post on Instagram:
1. What Posts Do Best On Instagram?
The most popular content types on Instagram include:
- Funny images and videos
- Puns & Wordplay
- How-to guides and tutorials
- Memes
- User-generated content
- Behind the scenes
- Quotes
- Giveaways
2. How to Make Catchy Instagram Posts?
With these Instagram content creation tips, you can make engaging posts:
- Use high-quality images and videos
- Create short and captivating captions
- Be yourself
- Add hooks and CTA to your captions
- Tell a story
3. What Are the Best Instagram Post Ideas for Girls?
Here are the top Instagram post ideas for girls to shine:
- Selfie in front of the mirror
- Creative collages
- A Day in the Life
- A day with friends
- OTD (outfit of the day)
- Travel shots
- A day in the gym
