8 Best Tips For Writing a Killer Instagram Business Bio
As a business, you need to make sure everything you do online is impactful. You want to write killer tweets and share stunning visuals on your social media. But, you need to dig deeper than that and think of the things that can either make you or break you. One such important element is your Instagram bio. It’s a true ice-breaker and something your potential followers and customers will judge you on.
That’s why you need to learn how to write a killer Instagram bio for your business. And luckily, we’ve got you covered. Below, you’ll find a list of 8 writing tips that will help you nail your business bio on Instagram.
Let’s take a closer look at these essentials.
Table of Contents
1. Show Brand Personality
First things first, you need to think about your authenticity. What is your brand, and what does it stand for?
Your Instagram bio needs to give answers to these questions using no more than 150 characters. That means you should use them wisely.
using the writing style you use for your entire online presence
being faithful to your brand image
Make sure your business bio is aligned with the values you’ve set before. This way, your followers will trust you more and see you as a reliable brand.
2. Include Hashtags
Every business should have at least one major hashtag that they invite people to use on social media. These hashtags help businesses spread their message across the platform and allows them to stay connected with their followers.
This is why you should include your hashtag in your bio.
Share your hashtag to make sure your followers know how to share user-generated content and what to write when they’re talking about your brand.
Note: You may also like to read about how to search for multiple hashtags on Instagram.
3. Include Relevant Links
You want your Instagram profile to be connected to all your other business platforms. This will ensure that your Instagram followers know of all the other things you’ve got to offer.
Decide which platforms mean the most to you and provide links to those platforms in your bio. It could be anything you want:
your online shop
a specific product
your blog or a specific blog post
other social media profiles
Whatever you want your followers to see or hear, share it in your bio.
Change this link from time to time to make sure your bio is dynamic and offers different kinds of information to your followers.
Make sure the CTA is short, catchy, and powerful. Also, combine it with a corresponding link to make it easy for everyone to follow through.
5.Share Your Business Motto/Vision
Every business should have a motto or a mission that makes their efforts more than just pure business. It could be anything from preserving the environment to empowering women from different communities.