As a business, you need to make sure everything you do online is impactful. You want to write killer tweets and share stunning visuals on your social media. But, you need to dig deeper than that and think of the things that can either make you or break you. One such important element is your Instagram bio. It’s a true ice-breaker and something your potential followers and customers will judge you on.
That’s why you need to learn how to write a killer Instagram bio for your business. And luckily, we’ve got you covered. Below, you’ll find a list of 8 writing tips that will help you nail your business bio on Instagram.
Let’s take a closer look at these essentials.
1. Show Brand Personality
First things first, you need to think about your authenticity. What is your brand, and what does it stand for?
Your Instagram bio needs to give answers to these questions using no more than 150 characters. That means you should use them wisely.
Showing your brand personality implies:
- using the language of your target audience
- using the writing style you use for your entire online presence
- being faithful to your brand image
Make sure your business bio is aligned with the values you’ve set before. This way, your followers will trust you more and see you as a reliable brand.
2. Include Hashtags
Every business should have at least one major hashtag that they invite people to use on social media. These hashtags help businesses spread their message across the platform and stay connected with their followers.
This is why you should include your hashtag in your bio.
It’s the perfect place for you to:
- display your hashtag
- invite people to use it
- give it meaning and power
Share your hashtag to make sure your followers know how to share user-generated content and what to write when they’re talking about your brand.
Note: You may also like to read about how to search for multiple hashtags on Instagram.
3. Include Relevant Links
You want your Instagram profile to be connected to all your other business platforms. This will ensure that your Instagram followers know of all the other things you’ve got to offer.
Decide which platforms mean the most to you and provide links to those platforms in your bio. It could be anything you want:
- your website
- your online shop
- a specific product
- your blog or a specific blog post
- podcast episode
- other social media profiles
Whatever you want your followers to see or hear, share it in your bio.
Change this link from time to time to make sure your bio is dynamic and offers different kinds of information to your followers.
4. Include a CTA
A call-to-action (CTA) is a highly desirable and effective element of an Instagram business bio. It makes it more engaging and inspiring for your followers.
All you need to do is develop a catchy CTA that will invite your followers and potential customers to act.
source: Ikea USA
You could invite them to:
Make sure the CTA is short, catchy, and powerful. Also, combine it with a corresponding link to make it easy for everyone to follow through.
5.Share Your Business Motto/Vision
Every business should have a motto or a mission that makes their efforts more than just pure business. It could be anything from preserving the environment to empowering women from different communities.
source: Ferrero Rocher USA
And your Instagram bio is a great place to show this message and share it with all your profile visitors.
So, use this space to:
- Share your business motto/vision/mission
- Share a favorite quote
- Say what you stand for
Do it in a sentence or two to inspire people to explore your Instagram content further.
5. Use Emoji
Using emoji on social media is another fun way to engage your target audience and make your content a bit more appealing to them. And your Instagram bio should be no exception.
So, use fun and colorful emoji to make your bio more:
- visually appealing
It’s a smart way to turn any piece of written content into something more attractive and dynamic.
source: Nivea Men
6. Aim For Simplicity
Simple Instagram bios are the ones that leave the best impression on the people reading them. It would be best if you also aimed for the simplest possible version of the bio.
So, make sure to:
- include only important information
- aim straight to the point
- be concise
- use abbreviations
- use simple vocabulary
- don’t write full sentences but rather use bullet points
This way, every word that you publish will matter. People will be happy to read your bio since it will be packed with nothing but useful and valid information.
Simplicity will help you make your whole Instagram profile much stronger and memorable.
7. Watch Your Accuracy
It doesn’t matter what your business is about or what industry you belong to. You always have to show that you’re 100% professional.
This is why you must watch your accuracy in writing. You need to make sure your bio is polished in terms of:
You can use a writing service such as Trust My Paper to proofread and polish everything you write online, including your bio.
Make sure you’re always showing your professionalism through proper writing.
Note: You can always use Social Media services to make sure you can push beyond your limits.
Writing a powerful Instagram bio for your business can be crucial for your social media presence. It’s a challenging task that takes strategizing and planning.
But, with the tips we’ve shared above, you can easily create a killer Instagram business bio. Use them wisely and give your followers a reason to stick around and enjoy your content.