Whether you are a video marketer or just an individual using Instagram for fun, the impact of Instagram videos on the process of keeping your current audience engaged, and growing your following is undeniable.
If you are into taking advantage of using Instagram videos to keep your audience engaged, then you need to know the right Instagram video length.
So, without further delay, here’s everything you need to know about Instagram video length in 2021.
How long can an Instagram video be?
You may ask about the limitations of the video feature or how long the videos you post are allowed to be.
It all depends on the type of content you are uploading. As you know, there are different kinds of Instagram videos you can share.
Well, there are different length requirements for Instagram feed videos, Instagram Story videos, IGTV videos, Instagram ads, and Instagram Live.
In this article, you can access whatever you need to know about Instagram video length in detail.
Let’s dive in!
Different kinds of Instagram videos and their length
Instagram offers users four types of videos. Each one has a specific length and limit that has to be respected. They are as follow:
- Instagram Story Video length: 15 seconds (max)
- Instagram Feed Video length: 3 secs – 1 min
- IGTV Video length: 15 secs – 10 minutes (some users are allowed up to 1 hr)
- Instagram Live Video Length: Up to 1 hr
Let’s take a closer look at the limitations of Instagram videos.
1. Instagram stories
There are several reasons why you wouldn’t like to share something, like your daily activities permanently as a post on your feed. Here’s where stories come in to let you share them with your followers for 24 hours and then expire.
The Instagram video length requirement for story videos is 15 seconds. However, If you add a video longer than this, Instagram will chop it into 15-second segments for you automatically. But, note, it allows no more than 4 of these segments.
2. Instagram feed videos
Your feed is your main Instagram profile and whatever you post there will remain visible to both your current audience and people who aren’t normally familiar with your account until you decide to delete them.
If you have just posted a video on your Instagram account’s feed and it appears as a normal image on your Instagram profile, then there is something wrong with the length of your video for sure. You should pick up a video less than 60 seconds long.
Instagram feed videos are limited to1 minute or 60 seconds. Moreover, You can upload a video that’s longer than 1 minute, but you’ll need to select a 1-minute section of the video.
You need to follow the steps below if you would like to upload a 1-minute section of a video that is longer than one minute.
- Select your video
- Tap Next
- Hit Trim
- Hold and drag your video until the minute you’d like to use
- You can also drag the handles on the right or left to crop your video to a selection shorter than 60 seconds.
- Tap Done
3. IGTV videos
Simply put, IGTV is Instagram TV. It gives you the opportunity to upload videos with more video time.
Although IGTV video length can be between at least 15 seconds to 10 minutes for most users, you can still exceed this limitation under two conditions.
The conditions are whether you have a verified Instagram account or you have an account with a lot of followers. In this case, you can simply upload IGTV videos, which are up to 600 minutes long.
4. Live videos
Instagram live is undoubtedly a unique feature to share real-time video content on Instagram. Besides, the Instagram video length limit for live videos is 60 minutes which is more than enough.
Generally speaking, there is no limitation to Instagram live video length somehow due to the fact that by keeping an eye on the time of hitting the first 60 minute limit, you can restart easily when your live session ends.
And there you have it, you are able to go live again for another hour and after that another and another.
Note: if you are experimenting with putting ads on Instagram, knowing Instagram ads video length is also of great importance.
Instagram ads video length
Instagram feed video ad length: 3 seconds – 120 seconds
Instagram story video ad length: up to 120 seconds
Instagram Story ads are more complicated, because they can consist of several cards. Each card can contain up to 15 seconds of video or a single photo displayed for 5 seconds.
An advertisement can have up to 10 cards, but only the first 3 will display within the Instagram Story feed. After that, viewers will have to choose to watch more with a tap.
Can you post longer videos on Instagram?
There are times when you feel the need to post longer videos either as a story or as a post; here are two options available to do so.
Cut your video into shorter clips
As we said, Instagram allows you 15-second video clips for stories, whereas you can post one minute videos on your feed. So, if you would like to post longer videos, let’s cut the video up into short sections.
- If it’s your feed, your video must be shorter than 60 seconds, but you can post up to 10 at a time in a single post, as long as you’ve broken it up into sections of 60 seconds or less to post multiple clips.
- If it’s for Instagram reels, your video must be shorter than 30 seconds.
- If it’s for an IG story, cut the video into 15-second clips and post them one after another in the same post.
Note: Bear in mind that for stories, Instagram will automatically chop your video into small chunks, but only if the video is no longer than a minute. The best way possible to control your content is to cut and edit the video yourself.
Upload to IGTV
It should be noted that the best Instagram solution for longer videos is Instagram TV, or IGTV for short. If your video is longer than a minute and you don’t want to cut it into separate sections, you can upload it to IGTV, where videos up to 10 minutes are allowed.
All in all, the best Instagram video length is just a small aspect of your video strategy. Pay careful attention in order to make sure that the content you are sharing is engaging and worth watching to end.