Promoting products on Instagram is a great idea for any business, and when you do it right, you can reap the rewards. There are many ways to promote a business or product; an Instagram loop giveaway is one way to get the process going.
Loop giveaways on Instagram are made to introduce your products to people through partner marketing, get more attractions on Instagram, and increase the number of your customers. This is also an easy way to spread awareness of new products before they’re launched and spread awareness of an older product that might need some revival.
Many brands have tried running Instagram loop giveaways – but have you ever tried it? Do you know how many people will participate in the loop? Are you sure that your giveaway is going to be a success?
While it is possible that your efforts are rewarded, it is also possible that you will not get the outcome that you expected. Running a giveaway on Instagram requires several important factors to be considered beforehand.
We will discuss these factors in detail later in this article.
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What Is An Instagram Loop Giveaway?
Instagram loop giveaways are a type of Instagram contest designed to engage more people for your brand and the brands you partner with.
An Instagram giveaway loop often involves the participation of several accounts; it’s usually a partnership between an influencer/celebrity and some brands.
These giveaways aim to increase the number of followers and interactions on Instagram, leading to a higher Instagram engagement rate.
How Does an Instagram Loop Giveaway Work?
A chain of businesses (usually 40 or more accounts!) will post the same photo on their Instagram accounts and invite their followers to “enter” this loop by following another business’s social media page to win a prize.
Entrants to the loop giveaway must follow each of the businesses sponsoring it.
After the giveaway contest ends, a winner is selected, and sponsors remove other tagged businesses from the contest post to prevent followers who did not win from unfollowing them.
Different Types of An Instagram Loop Giveaway
There are usually two types of Instagram loop giveaways; celebrity and standard giveaways.
Celebrity Giveaways on Instagram
Celebrities with large followings can be a major asset to brands seeking to increase their following base.
The popularity of celebrity giveaways has been steadily increasing ever since Kylie Jenner launched one in May 2019. She offered nine luxury bags plus $20,000 in a post on Instagram (deleted afterward).
Some saw this as the dawning of a new era of celebrity loop giveaways on Instagram!
For this giveaway, entrants had to follow every brand account that Scott Disick was following on Instagram, a total of 70 accounts at the time. This post was sponsored by Curated Business Giveaway Company, a loop giveaway provider.
Curated businesses has sponsored posts by other celebrities, including Kourtney Kardashian, Kris Jenner, and Khloe Kardashian.
Nevertheless, it is interesting that the celebrities and influencers who use loop giveaway tactics on Instagram usually delete the posts or edit their captions afterward!
Standard Giveaway Loop On Instagram
In a standard Instagram contest loop, each participating brand tags the giveaway photo and posts it to its own Instagram account, encouraging users to participate.
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What Kinds of Prizes Can You Offer In A Loop Giveaway?
Prizes for contests can vary significantly depending on how many sponsors contribute to the loop giveaway. Gift cards are often offered for cash prizes of $20,000 or more. iPhones, laptops, and other electronics are also frequent prizes.
Giveaway loop sponsors pool their funds, pay the influencers to create and host the contests, and offer prizes to participants. The larger the number of accounts involved, the bigger the potential prize can be.
How Much Will You Have to Pay to Run an Instagram Loop Giveaway?
Instagram loop giveaways have no set price. The cost of one can vary significantly based on several factors like the brands you want to partner with, the type of prizes, and the number of followers you want to get.
- The Brands Involve In a Loop Giveaway
As the brand side of an Instagram contest, you pay a set price to your partner (another brand or influencer). The prices also vary depending on the number of followers an Instagram account has—high-profile accounts can charge up to $1 million for a sponsored post.
- Types of Prizes
A loop giveaway’s costs may be affected by the number and nature of its prizes to motivate customers.
You may offer sales coupons, promotional materials, or samples to contestants. Coupons allow you to save money if your customers take advantage of them; if not, there is no financial loss.
- Number of Followers You Want to Reach
Due to its direct impact on the two other factors, this is the most important factor.
To attract a large number of followers in a single Instagram loop giveaway, you must find an established influencer with a large following who will help promote the contest.
Therefore, before you begin anything, assess your needs and act accordingly.
Do Instagram Loop Giveaways Work At All?
There is no guarantee that an Instagram loop giveaway will work, as results are unpredictable.
Sometimes, the loss of new followers after a giveaway loop is caused by defective products, choosing the wrong collaborators, or posting unattractive content to your new followers.
In this case, your business fails, and all the prices you have paid are wasted. To avoid wasting time and money, you need to evaluate the factors that will affect the success of your Instagram loop giveaways.
Are Loop Giveaways on Instagram The Right Choice When It Comes to Your Marketing Strategy?
Instagram loop giveaways can be an effective marketing tool. They appeal to genuine followers who feel engaged and are more likely to buy a product sometime in the future.
However, if your giveaway attracts followers who are not interested in engaging with your brand or if it costs you more money and effort than expected, it can harm your business.
While loop giveaways are popular and may increase followers, they are illegal under most circumstances and violate the legal information that influencers should include in their posts.
Giveaway loops present several drawbacks. Participants often must complete a long series of steps before entering the giveaway. In addition, many followers wonder if influencers can track every follower’s actions and whether these actions are conducted fairly.
What Can You Do Instead of Running Instagram Loop Giveaways?
If you choose not to run an Instagram Loop Giveaway, you still have options for encouraging engagement in your account. In addition to loop giveaways, there are other types of contests that you can run on Instagram.
If planned carefully, Instagram giveaways can be a useful marketing technique with less cost than a loop giveaway with your products or services.
It’s a mutually beneficial arrangement for your brand and Instagram users. You get brand awareness and followers to give thousands of people the chance to win a prize.
Instagram giveaways are more likely to gain traction and reach a large audience when they request user-generated content or minimal effort from participants.
Our study found that accounts that regularly run giveaways attract 70% more followers than those that do not. Also, over 91% of posts with more than 1,000 comments are giveaway posts!
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How to Do an Instagram Giveaway Successfully?
A few resources can help you avoid the pitfalls of Instagram giveaways.
One of the most effective methods and also one of the easiest is to use appropriate, related, and popular giveaway hashtags. Thus, you will be able to let more people see your posts and take part in the contest.
Another method is to use a giveaway tool that allows you to create and schedule posts and automate the process.
In the following sections, we will introduce you to a giveaway tool used by many successful businesses and marketers.
AiGrow Instagram Giveaway Tool
AiGrow’s Instagram giveaway tool is designed to help you run giveaways and contests on Instagram. You can schedule posts, monitor comments, and shares, and add the best giveaway hashtags to the giveaway post.
With our tool, you can choose how many winners to select, how long the contest will be open, what time zone it’ll operate in, and when to announce the winners.
The whole process is managed on our platform, so you won’t need to worry about setting up your landing pages or monitoring entries! We also have full support at any time before and during your giveaway’s campaign.
Let’s have a closer look at all the features this unique tool provides you with:
AiGrow Instagram Giveaway Picker
There is a lot of work involved in picking a winner fairly from all those giveaway contest participants. You have to check all the entrants to determine if they meet the qualifications for winning.
Selecting the contest winner manually is impossible and unfair, which makes it necessary to use an app. AiGrow provides you with a giveaway picker through which you can access its post & reward feature to design and run your giveaways from scratch.
How to Use AiGrow Instagram Giveaway Picker?
First, let’s watch the video below to see how the AiGrow Instagram giveaway picker works:
After signing up on AiGrow, go to your dashboard, select your Instagram account to manage from the top-left bar, and click the “Giveaway Picker” tab.
In the first box, enter the URL of the giveaway post (either a new giveaway post or an existing giveaway post), and in the second box, enter the name of the contest.
You can choose to filter all comments that mention a specific number of accounts or contain a specific hashtag.
Selecting “Select Unique Users” will prevent multiple mentions of the same person in comments.” Duplicate comments may be removed by choosing “Eliminate Duplicate Comments.”
Pick a date for announcing the winners, and you’re done!
Experience massive growth with AiGrow giveaway tool
How to Use AiGrow Post & Reward Feature?
Follow these steps to design a giveaway post using AiGrow post and reward feature:
- Sign up for AiGrow and connect your account to the dashboard.
- Add your Instagram account(s) to AiGrow, tap on the manage account button on the dashboard, and tap on “Post & Reward” from the menu bar on the left side of the page.
- Click on the “Schedule a contest” button.
- Choose your giveaway announcement photo(s), and edit the DM that AiGrow will send automatically to the participants.
- Define the rules of your contest to fully automate the giveaway.
- You can set the rules such as tagging a certain number of people, entering a specific hashtag, or asking them to follow you in the comment section.
- Automated direct messages are a great way to communicate with your followers. To set one up, you can enter the username of the person who will receive the message and use different variants of the same message (you can use a keyword like “hi” or “hello” instead of repeating your message).
- Finally, write a caption and add location or hashtags and choose when to post.
And that’s how it works! You will save a great deal of time, and all the things will be done automatically!
Plan your Instagram giveaway with AiGrow.
Conclusion
Should you use Instagram loop giveaways to grow your brand? Are they worth your efforts? Despite the popularity of loop giveaways, we have found that their return on investment is less than that of other giveaways.
An increasingly popular alternative is to use an Instagram giveaway. We’ve introduced you to one of the best tools on the market today- AiGrow-to help you create a successful giveaway on Instagram.
