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The Ultimate Guide to Maximize Instagram Direct Message to Achieve Your Marketing Goals

One of the ways that many Instagram marketers don’t pay enough attention to them is Instagram Direct Message or Instagram DM. They see it as a way to complete their marketing funnel. However, the applications of this great feature are more than just taking orders. 

If you’re not very familiar with this feature, don’t worry. At first, we are going to check what’s this great feature, and then find its potentials to achieve our goals. 

What’s Instagram Direct Message and How Does It Work?

The Instagram direct message is a feature that lets you chat with people directly and privately on Instagram. But, what’s special about it? First of all, you can have a private relation with anyone on Instagram. So, you don’t need to use any other apps or exit Instagram to chat with somebody. 

The good thing is that you can send messages to any Instagram user. If you check any profile on Instagram, you can see the message button under the bio section. 

It doesn’t matter if you follow somebody or not, you can chat with them on Instagram anyway. Fortunately, you don’t need their numbers or anything. Just find the account and chat with them. 

However, this chat has some other benefits too. For example, you can video call, send your voice (up to one minute), send pictures, or create a group. On the other hand, Instagram direct message is the only section you can share any clickable links. These are things that make this feature a little special. 

However, there are some limitations and flaws. For instance, you can’t write more than 1000 characters (approximately 180 words) in one single message. Furthermore, you cannot reply to specific messages, and the only action you can take is liking. 

All in all, it’s good and can work properly if you have some marketing goals. 

How Can You Use Instagram Direct Message to Optimize Marketing?

Have you ever tried Instagram DM to gain new leads? This is exactly what we’re going to talk about now. However, you can always work better if you have efficient tools. So, let’s go with one of the best tools in the market and see how far it can lead.

AiGrow Is Helping You to Leverage Instagram Direct Message

AiGrow is one of the best Instagram growth tools with unbelievable features and solutions. The features are in diverse fields such as growth, scheduling, analysis, auditing, bio optimizing, and Instagram direct message. However, it’s better to focus on the latter. 

To start with AiGrow in less than five minutes, follow the following procedure:

  1. Go to AiGrow’s website
  2. Click the “Start Free” button
  3. Create a profile to set your dashboard, for example, by using your email instantly
  4. Add your Instagram account and choose your niche
  5. You’ve just set up your amazing AiGrow’s dashboard!

After doing these, you will see something like the image below.

Tap/click on the “Manage Account” button, and then, select the “Direct Messages” tab. 

Thus, you’re ready to work on your DM marketing. 

Automated DM

This is obvious that you cannot always use your mobile phone everywhere. So, you cannot answer your online and Instagram customers. Therefore, this is where the idea of Automated DM comes from. 

Using repetitive and exact messages to everyone is something that Instagram doesn’t like. To avoid it, AiGrow has come with a fantastic solution; randomization. To know better how it works, watch the following video.

There are lots of things you can do with this great tool. For example, you can send an Instagram direct message to your current followers, new followers, or an excel list of multiple accounts. So, you can respect your audience and get their interest to have more interactions with you.

Reach Out New Clients Through Influencers and Hashtag Direct Message Marketing

Another way to use Instagram Direct messaging, which is overlooked by many, is to gain more leads. Most of the time, you think you should send DMs to your followers, but this is a mistake. As long as you don’t violate Instagram limitations, you can send direct messages to anyone you like. 

However, it’s not feasible and pleasant to chat with strangers, and it may be irritating. Basically, you should know if they are interested in your content, goods, or services you provide or not. This is something that the presence of AiGrow can help you handle.

Let’s imagine you are an Instagram marketer of a restaurant. Apparently, followers of an influencer whose niche is about food are probably those who may want to have a word with you. The story is the same with those who follow a relevant hashtag. For both of them, AiGrow has plans.

As you see in the above picture, you can search for any influencer you like to chat with their followers. Besides, you can search for the hashtag you want to chat with its followers. So, selecting these options will surely give you new clients. 

Engage with Your Audience by using Bulk DM

Sharing what you can offer as a marketer using Instagram direct message may be difficult to do in a short period. With AiGrow, you can bulk DM to many people in less than 60 minutes. All you need to do is selecting accounts and editing your message. 

How to Archive Instagram Messages of Loyal Customers

What if you want to store some messages with high importance? Dealing can always bring issues with itself. So, maybe you should archive your Instagram messages somewhere. To solve that, AiGrow helps you have your messages in your email. Besides, you can get replies, and even you can send messages through your email too. 

This feature can help you with separating your loyal customers too. Those with rich interactions are more likely to become your constant customers. This is another reason that archiving your messages is something important. 

Summing Up

The Instagram direct message is one of the features that many underestimate. This is maybe you want to focus on other aspects of Instagram. However, tools such as AiGrow can help you maximize your usage for this feature. 

So, don’t get obsessed with content, stories, and follow-for-follow strategy. There are more things you can work on to experience a successful marketing strategy. If you want to be a good marketer, be open to all new ideas 🤗

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