How to Use Filters on Instagram + The Most Popular Filters [2024]

Instagram Filters

You’ve probably used one of those funny kitty filters on Instagram at least once. Well, who hasn’t? 

Instagram filters are becoming an important part of our lives. Right now, there are thousands of these effects out there to change your look in a cool way.

However, not all the filters are used for funny pictures. Businesses are taking advantage of this feature, as well. They make their own filters to showcase the brands and engage more people with their business. 

So, it’s essential to know “what is Instagram filter”, how to use filters on Instagram, and which ones suit your needs most. In this blog, we’ll discover all about Instagram filters. Keep reading!

What Are Instagram Filters, How Do They Work?

Instagram filters are computer-generated image or video effects on Instagram camera that can be applied to improve or change the appearance of your photos and videos. In other words, Instagram effects are a collection of visual improvements to modify the color, tone, saturation, and overall mode of your media.

As of now, Instagram offers a wide range of filters, from vintage and retro-inspired looks to more modern and vibrant effects. 

How to Use Filters on Instagram: Posts

If you want to post your photos or videos, you can add any filter or effect you’d like. Thankfully, you can even edit Instagram posts after sharing. For now, let’s see how to add Instagram filter to existing photos.

Note: The process is the same for both Android and iOS devices.  

1. Go to your feed and tap + icon in the middle bottom.

how to add instagram filters

2. Now, select the photo or video you want to share and tap at the top right corner.

use filters on Instagram

3. Scroll down to see two options (filter) and (edit).

4. Whether you choose filters or edit, you should swipe to the left to find more options.

 

steps to add a filter on Instagram

5. After applying your preferred effect or filter, tap the Next icon to go to the last step.

Instagram effects and filters

6. Here, you can write captions, add music, tag people, or add location and publish your post. 

Filters on IG

How to Use Filters on Instagram: Photos for Story

Instagram stories are one of the most fabulous Instagram features. That’s because Instagram has offered various filters for pictures you want to share as a story. Luckily, this process is very simple and straightforward. If you wonder how to add a filter to a photo on Instagram story, follow these steps:

  1. First, head over to your feed and tap + at the middle bottom.
  2. Next, select “Story” and choose the picture you like to share.
  3. On the top right corner, tap the icon to see the filters.

story filters

  1. To view more filters, swipe to the left. You can also search through the filters by tapping the search icon.

filters for pictures on Instagram

  1. Once you’ve applied the filter, tap “Done” and share your story.

How to Use Filters on Instagram: Camera Effects to Stories

There is a wide range of Instagram story filters in different categories. In fact, these are camera effects that you can use while taking a picture for your story. Now, let’s find out how to add filter on Instagram stories.

  1. Open your Instagram and go to your feed.
  2. Tap the + icon, then slide to the left and tap Story.
  3. At the bottom next to the capture icon, you’ll see the filters.
camera effects on Instagram

  1. To get more options, swipe to the left.
  2. If you can’t find your desired filter, tap the search icon and scroll through the filters.

search for camera effects on Instagram

  1. As shown below, effects are classified into several categories like trending, appearance, aesthetic, and more. So, you can choose among popular Instagram story filters, face filters, and so on.

Instagram camera filters

Can I use Instagram Filters for Reels?

Adding filters to Reels could be a great way for Instagram Reels growth. Here, we show you how to use filters on Instagram Reels.

  1. Open your feed and tap + to see “Reel”.
  2. Tap “New Reel” and select the photos you want to make a Reel with.

add filters to Instagram Reels

3. Click “Next”.

filters for Insta reels

4. At this point, add music to your Reel and go to the next step.

using effects on Insta

5. Now, tap the icon on the top right corner and add your favorite filter.

IG filters

6. Once the filter is added, click the blue button and head over to the next phase.

Instagram stories

7. Finally, you can write captions, tag people, or add a location and tap the Share button.

Remember: If you want to apply Instagram filters to a pre-designed Reel, you just need to pick it from the gallery and add filters to them.

filters and effects on Instagram

How to Use Instagram Filters: Live Videos

Interestingly, Instagram even allows users to add their desired filters to live videos. To do this, go to the live section. At the bottom of the screen, you’ll find different filters. Slide to the left to find more, choose one, and it’s all set!

Live videos insta

How to Use Filters on Instagram Video Calls

Are you a big fan of Instagram filters? Then, you may be interested in using them when having a video call. Willing to learn how to use effects on Instagram video calls? Follow these simple steps:

  1. In your feed, tap the DMs icon at the top right corner and open direct messages.
  2. Scroll through the list to find the person you want to have a video call with. 
  3. Tap the camera icon on the top right to start a video call.

video calls on Instagram

4. At the left side of the screen, click the top icon to view effects and the other one to see the filters.

 video calls on IG

How to Search for Filters on Instagram?

As demonstrated above, searching for Instagram filters is much easier than you think. Whether you want to add filters to your story or Reel, you should slide to the left and tap the search icon. 

It’s important to note that you can also narrow down your searches by category. Swipe to the left to view all the categories. Once you found your preferred group, run through the filters to get what you want. 

search for filters on Instagram

However, it’s not the only way to find Instagram filters. Dozens of third-party apps provide more filters for social media platforms, including Instagram. 

Wondering what is the new Instagram filter everyone is using and how to get filters on Instagram? Here are some effective and popular filter-making applications.

Afterlight

This app is used for Android and iOS devices and provides advanced options like presets, transitions, filters, and film overlays. Here are other features:

  • Editing raw files;
  • Providing double exposure tool;
  • Combining different filters.

Lightroom Mobile

Do you like to access unlimited Instagram filters? Try Lightroom Mobile. This app provides many editing tools and presets. However, you can add new presets to your collection.

It’s important to note that Lightroom is a free cloud-based tool that is compatible with both your mobile device and your pc. The only drawback is that you’ll have to buy a subscription to access more advanced features.

Snapseed

Available on both Android and iOS devices, Snapseed offers a wide range of filters, from removing blemishes to adding a classic look to your images. Snapseed is free and some of its features include:

  • Save images at a very high quality and maximum size;
  • Offer 29 different tools including a selective brush tool to change a certain part of an image;
  • Has a mobile-friendly UI.

What Are Popular Instagram Filters for 2023?

You learned how to get filters on IG and save them, as well. Now, it’s time to know which Instagram built-in filters are used more by the users. What are the most popular filters created by independent creators and brands?

Nashville

Have you ever heard about Nashville? Not Nashville City in the U.S., of course! In fact, it’s one of the coolest filters on Instagram with a lovely nostalgic look. 

This filter adds a melo purple-pink touch to the images that make it a perfect option for pictures with a retro vibe. 

nashville effect on instagram

X-pro ІІ

Do you enjoy the images with shining colors? Then, you’re in the right place! X-pro can improve the vibrancy of the bold colors in your photos.

 It also makes dark colors and shadows more dramatic. But remember that X-pro will not add a more natural looking to your photos.

x-pro effect on instagram

Gingham

Portraiture Lovers, Gingham is your dreamy filter as it gives a sophisticated vintage vibe to your images. This effect reduces the saturation of the colors as well as the brightness of the photos. This makes gingham a perfect option for fashionable portraits and commercial photography. 

gingham filter on IG

Lark

Are you into nature shooting? This effect has got all you need. Lark improves the exposure and makes the blues and greens stand out. That’s why it’s one of the most popular Instagram story filters for landscapes and wide views.

lark filter on Instagram

Juno

Juno boosts warm tones like reds and yellows giving the photos a charming touch. If you’re interested in cozy and deep looks, whether a sunset or a home, try Juno. And this filter is a good one for urban photos, too. 

Juno filter on Instagram

Clarendon

Clarendon is the ideal filter for selfie lovers. This effect increases the contrast by adding light to lighter elements and dark to darker areas. Clarendon also improves the saturation and makes your photo, especially your skin tone, warmer. 

clarendon effect on Insta

The Most Popular Independent Filters on Instagram for 2023

1.   Luminous by Paolaalberdi is a great choice for selfie shooting. It helps your skin glow and removes all the fine lines on your look.

2.   Good Skin V.2 by Dingmint gives you smooth skin. With this filter, you can also improve the other parts of your face.

3.   If you’d like to enhance your Instagram aesthetic, try FAVX by Agusfich. This effect is the best pick for selfie pictures as it offers a broad range of frame compositions.

4.   Old film by _ghosh is a super fantastic filter that adds a black and white movie touch to your picture.

5.   UnderWater by Korobov_ denis lets you dive into deep water virtually.

6.   Wondering how to use face filters on Instagram in 2023? The Cartoon Face by Triutra is what you need after a boring day. This fun filter gives a cartoony look to your face.

7.   Toonface by Chmnda is another funny cartoony filter that makes your day!

Also read: 30 creative feed designs to use in 2023

Why Can’t I Search for Filters on Instagram?

There might be a few reasons why you can’t search for filters on Instagram.

One is that your app could be outdated. Since the older versions don’t have new features, it’s better to get the latest version.

Another thing is account restrictions. It means that if you are a new user, you may not access certain features like filter search.

Thirdly, some filters aren’t available in all countries. So, when you search for filters, you come across this message: “This information isn’t available in your area”. 

What Is Instagram Editing Tool?

Aside from diverse filters, Instagram offers an editing tool with different capabilities. Although these functions are limited compared to editing apps, they’re helpful for primary usage. Let’s get familiar with these features.

Adjust: This can help change the horizontal or vertical perspective of the photo as well as straighten it.

Brightness: It simply brightens or darkens your picture.

Contrast: Use this tool to change certain moods through your image

Structure: This feature lets you determine the amount of exposure.

Warmth: This option allows you to change the colors of your image between warmer orange tones and cooler blue tones. 

warmth effect instagram

Saturation: This one adjusts the intensity of the colors.

instagram saturation effect

Color: To tint the highlights or shadows in your image, you can apply this tool.

color effect on IG

Fade: It’s used to decrease the overall clarity of your photo.

Highlights: This option makes the lightest elements of your image brighter or darker.

Shadows: with a shadow tool, you can lighten or darken the darkest elements of the image.

Vignette: This tool darkens the borders and highlights certain aspects of the picture.

Tilt Shift: If you want to adjust the focus area and select between linear or circular zones, use this one.

Sharpen: It lets you focus on soft edges and increase the focus’s clarity.

FAQs

Now that you know how to use the filters on Instagram, read some frequently asked questions and their answers to learn more.

Q1: Can I Create Instagram Filters?

It’s interesting to know that making an AR filter isn’t very difficult. Of course, it takes time and effort but it could be very funny, as well. All you need to do is download Spark AR Studio on your desktop and get familiar with it. 

Once you’ve found the features and tools, you can get started by these steps:

  1. Add your object;
  2. Now, add sound;
  3. Add the effects;
  4. Next, test your effect;
  5. Upload the effect you’ve made. 

Q2: Can I Save Instagram Filters I Like?

Yes, to save and download a filter, go to the Instagram effect gallery and tap the filter you like to save. After that, tap the download icon at the bottom right to add it to your camera.

Instagram effects and filters

Q3: Are Instagram Filters Free?

Yes, luckily all built-in filters on Instagram are free. However, if you want to use apps, you may have to pay for them.

Q4: Does Instagram Pay for Filters Independent Creators Make?

Unfortunately, Instagram doesn’t pay the creators. All the new filters will appear with the name of their creators so that they can get more followers and improve their work.

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Picture of samira Heydarifar
samira Heydarifar
I'm Samira and I absolutely LOVE everything about content. With 6+ years in content marketing and a background in Journalism and Media Studies (Media Literacy), I'm not just a writer; I'm a social media enthusiast too! You can reach us via Cyrus@aigrow.me
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