Instagram is now more than just an advertising platform to drive more traffic to sales resources. Many businesses are built just around a social media account, get customers from Instagram, and generate millions of $ each year. Tools in Instagram make it possible to build all marketing processes within the site.
In this article, we will introduce you to some of the most effective tactics that will help you maximize the potential of your business, grow your account, and significantly increase your revenue like never before!
How to Get Customers From Instagram
Let’s analyze in detail how to properly use Instagram in 2023 to make daily profits on the machine.
#1 Profile Packaging
Once in your profile, within the first 7 seconds, a person should have answers to questions such as:
- Who is this person (organization)?
- What does he (she) do?
- What exactly does he (she) offer?
- What will I gain by staying in this account?
- Why should I choose this profile over its competitors?
#2 Upload a clear avatar
This is the “face” of your profile. If you’re making a personal profile, add a photo showing your face if you have a business account, an image that gives a clear understanding of what you do.
#3 Add a quality description
Sometimes two sentences are enough to get customers from Instagram. The first – explaining what you do and why you should be trusted. The second is a hook and call to action, encouraging people to either click on the link below or subscribe and follow the profile. Make sure to use catchy Instagram captions to boost sales and engage customers.
#4 Prepare process scenarios
Think through how the audience will interact with your Instagram account and, most importantly, where the money will come from. If your profile is just a media platform for you, put a link to a selling resource in the bio and regularly tell your audience about new activities, discounts, promotions, etc.
But if your account is the selling resource, think about the customer journey in advance and prepare your team for the job. For example, to place an order, a person needs to write to Direct. This means that a manager should be sitting behind the account during business hours, ready to answer the inquiry and place the order.
Think through all the scenarios and hire the right people or prepare for what you’ll have to do with your own hands.
#5 Organizing marathons
A marathon is a line of useful educational content that is published systematically on certain dates and times. This is an ideal tool for promoting an educational business, but it’s no less effective for any other niche.
For example:
- A beauty salon can organize a free makeup marathon, create a special promotion, and attract the attention of a wide audience.
- A paper writing help service can organize tips on writing a good article, share useful tools, and even provide free assignment help to a few lucky followers.
- A store for confectioners – a marathon on cooking unusual goodies at home.
There are a lot of options to get customers from Instagram. It is a great platform for realizing any idea in this direction. Given that the marathon is free, you can hold it, for example, by subscribing to the account and mentioning it in Stories. Thus, the marathon turns not only into a tool for sales but also for attracting large traffic volumes.
This is a standalone tool like all the others on the list, but remember that you can combine several methods.
For example, when organizing a marathon, you can additionally conduct a raffle and attract even more subscribers and customers for the same budget. What is an effective Instagram giveaway in 2023? Let’s move on to the next point:
#6 Conducting a raffle
The opportunity to get something for free is a good motivator for your target audience. No matter what the skeptics say, raffles have worked and will continue to work as a tool to attract customers.
The question is exactly how you use the tool. For example, many newbies, after registering a commercial Instagram profile, start with a money raffle. This seems like a good universal solution.
#7 Work with Influencers and Bloggers
This is especially relevant. Businesses of different levels come to cooperate with bloggers. And people with different numbers of subscribers give great results.
For example, if you sell cosmetics or barter with a girl who runs a blog about makeup for 10,000 subscribers, you can get very good sales.
Often the goal of advertising with bloggers and Influencers is not a direct sale but to attract a subscriber into the funnel, for example, through the same Instagram account.
#8 Organic sales funnel
Even if you work and sell only on Instagram, you need a funnel. This is a customer’s journey from the first encounter with your brand to purchase. Once on your account, a person should understand how to give back to you within the first few minutes of consuming content.
Create cool colorful content, share useful knowledge with your target audience, and do interactives, contests, and marathons. All of this is cool. But any activity should lead to one goal – a sale.
Think through the customer journey within your Instagram account. When creating individual elements of the funnel, clearly understand what purpose they fulfill and whether they help a potential customer make a buying decision.
#9 Targeting is guaranteed to pay off
Targeted advertising is the Instagram promotion tool that gives you the fastest results. You don’t need to spend time packing your account, creating a content plan, writing posts, and shooting Stories or Reels.
The algorithm is as follows:
- Come up with an offer.
- Create a basic funnel.
- Make an ad.
- Test it.
- Optimize.
- Scale.
Paid advertising is a must-have for businesses. But sometimes you need to work hard to make $1 invested in promotion and bring in $2 or more.
How to Turn Your Instagram Account Into the Most Anticipated Series for Your Audience
Make your subscribers log into your account daily and check to see if a new post or Story has come out. To do this, you need to generate content that will hook your CA as much as your favorite shows. Think you need professional writers and huge budgets to do that? That would be cool, but. It works much simpler than that.
Just learn how to write great storytelling. Create stories that your subscribers will love and recognize themselves in. Then package them in the most effective format for your account:
- Daily Stories lineups.
- Series of posts.
- Live posts.
Or mix things up, such as starting a story in Stories, publishing its main content in a post, and giving the outcome in a live stream.
Conclusion
Use Instagram to attract new customers to your business every day. Save these tips and implement them soon. If you’re ignoring even one of them – you’re not making enough money.
So start your journey today and get customers from Instagram more than ever!
