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Instagram Hacks

How to Collect Customer Feedback on Instagram?

Are you looking for a way to promote your products and services? Then, it would help if you don’t neglect to collect customer feedback on Instagram. Since many people are happy to share and express their ideas about a product, you should collect customer feedback to get more clients.

Some researches show that 92% of people check customer reviews before purchasing something. Therefore, collecting reviews and adding them to your profile will help your followers make up their minds whether to use your products or services or not.

Why do you need to collect customer feedback on Instagram?

One of the recommended ways of finding out whether customers are satisfied with your products or services is collecting customer testimonials.

Moreover, as the second most popular social media, Instagram has users worldwide with a high engagement rate record that helps businesses reach their Instagram goals.

There are several ways of getting customers’ ideas about your products or services, such as social media platforms, review websites like TrustPilot, customer support, and more. Instagram can be a good place to collect customer feedback based on the following reasons:

  1. Instagram has several features to collect feedback

Instagram has made things easy for businesses by providing features such as question stickers, story polls, clickable links on stories, post caption, etc.

You may also know that there are 25 million business accounts on Instagram, which can use the best of all the available options on Instagram to know about their users’ ideas and feedback.

  1. Users are more likely to interact with brands on Instagram

Statistics show that 90 percent of users follow at least a business on Instagram, 70% of users look up brands on Instagram, and 60% of users learn about new products through Instagram, so why don’t you make the best of the situation and interact with people?

You should be smart enough to choose the proper way of interacting with your followers and collect feedback on Instagram.

Let’s get into details!

For instance, if your followers and clients are more interested in watching your stories than your posts, asking users to leave comments on your post won’t be a good idea. Instead, you can use the question sticker on your story to collect some data.

  1. Many customers are active on Instagram

Many users prefer to leave their reviews under an Instagram post rather than review websites..

Besides, since an Instagram account manager manages the Instagram account, the feedbacks will be reviewed sooner than sending emails.

  1. It helps you get more clients

Have you ever thought about the tricks that can help businesses double the number of their clients and customers? Let’s reveal one of them!

Collecting positive feedback and sharing them as a Testimonial Highlight on your feed helps your new followers to make up their minds whether to use your products or not.

Although Instagram stories disappear after 24 hours, you still have the chance to save them as long as you want and share them with your followers by adding them to your highlights.

How to collect customer feedback on Instagram?

Collecting customer feedback is one of the best ways of knowing whether your followers are satisfied with your products or services or not. Moreover, listening and interacting with your audience will build a strong relationship between you and your customers.

Let’s know six ways of collecting feedback on Instagram in the following.

1. Offer bonuses in exchange for customer testimonials

Some users may need to be encouraged to leave reviews and share their feedback with you. Therefore, you should offer some bonuses in exchange for customer testimonials.

The bonuses shouldn’t necessarily be expensive; for example, you can offer free shipping, brand freebies, offer a discount, etc. To offer the bonuses, you can tell about them in your captions, stories, or email to your customers.

Tip: Avoid asking users to leave positive reviews and comments to build trust; instead, ask users to share their real experience and idea about your products.

2. Take advantage of Instagram stories features

Unlike Instagram posts, stories always stay on top, and you are not likely to be lost among all the other posts. Moreover, researches show that more than 500 million users create or view stories every day.

Happily, Instagram has provided useful updates for stories such as question stickers, polling feature, quiz stickers, slider stickers, DM Me stickers, etc. That lets businesses and users be aware of their followers’ feedback.

Let’s take a look at some amazing examples to get some ideas:

You are welcomed to use the poll feature on your stories to get anonymous feedback. This way, you can ask “this or that” questions and get quick answers. You can also invite users to send you a direct message by using DM Me sticker on your story.

Ask a question in your story, add the DM Me sticker, and wait for your followers to send you direct messages.

3. Track your brand’s mentions

Surprisingly, some users may not follow your Instagram, but they might have used your products and services and decided to leave feedback about your brand.

Then how would you be aware of their feedback?

If you care about all the feedback and want to promote your products, you should use a social media tool that lets you track your brand’s mentions and monitors their account.

We recommend using AiGrow to monitor posts you are mentioned in, save them or repost them to your account.

4. Go Live

Another way of interacting with your followers is going live and, after talking about your products, asking them to share their ideas and recommendations about your products.

Use Instagram’s insight data to find out about the time that most of your followers are active, then go Live.

5. Encourage users to leave a comment on your posts

Leaving comments on posts sound like the easiest way to let the business owners know about the customers’ experiences. So, invite users to leave a comment on your posts and tell their real ideas about your products or services.

You should also keep in mind that getting comments on your posts is not the end! Actually, it would be best if you answer every single comment to show your customers that you care about them. Besides, answering comments mean a lot to customers and shows your respect to your clients.

Nowadays, 42% of customers expect a reply from a social media team within just an hour of posting a concern. Moreover, research shows that 81% of customers don’t recommend brands to friends if their comments are ignored on social media, so don’t underestimate answering comments.

Suppose you are busy with answering comments. In that case, you can get help from an Instagram account manager, such as AiGrow’s VIP service, to answer every single comment and increase your customers’ satisfaction rate.

The VIP service of AiGrow is a group of dedicated Instagram account managers who work on your Instagram account simultaneously.

6. Interact with followers through direct messages

You might hardly find Instagram users who don’t check their direct messages; therefore, you can send a direct message to your followers and kindly ask them to share their feedback about your products with you.

However, you might be so busy to send direct messages to all of your followers. Besides, you may face shadowban after sending similar messages to many users.

So, what should you do?

We recommend using the auto direct message tool such as AiGrow to send bulk direct messages.

Using the auto direct message tool, you would never face any issues such as shadowban or temporarily ban since it works based on Instagram’s limits and sends direct messages in different styles.

To prevent your account from being spammed, you should use the following pattern with any text, then AiGrow will send messages randomly to users.

{Hi | Hello | Hi Dear} @username, Thanks for following. {Have a nice day | Have a good day | Thank you}

AiGrow will convert your message to multiple messages such as:

Hi @username, Thanks for following. Thank you.

Hi @username, Thanks for following. Have a nice day.

Hello @username, Thanks for following. Have a nice day.

Hi @username, Thanks for following. Have a good day.

Hi Dear @username, Thanks for following. Have a nice day.

And more!

The last word

Whether you get positive or negative feedback on any of the mentioned ways, you should listen to your customers and improve your weaknesses and keep your satisfied users still happy.

Being successful in your business is not all about your marketing strategies. In other words, you should care about the audience and client through listening to them. As the number of happy clients increases, you are more likely to develop your business.

 

This post was last modified on February 26, 2021 7:21 pm