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How to develop a winning hashtag strategy for Instagram in 2020

By Andie
February 25, 2021 5:50 pm

If you use a Hashtag Strategy on Instagram, you will be able to share what is happening with a specific photograph or video and allow other users to see it through your profile lens. 

Instagram uses hashtags as pinboards to tag each post’s content, allowing users to find the particular content they’re interested in by searching for a hashtag. However, to maximize the power of using hashtags, you must know how to apply them correctly and make the most of brand awareness potential. This article will show you how to develop a successful hashtag strategy for Instagram.

NOTE: If you are busy or prefer a professional to take over this process, AiGrow is all you need. We provide a dedicated Instagram account manager for your account that uses the latest strategies and tactics to benefit you as fast as possible.


The hashtag strategy for Instagram works in a variety of ways. Let’s take a look at how to develop a powerful Hashtag strategy for Instagram. There are, quite simply, three main objectives to utilizing the hash marks in your Instagram account.


Main objectives of a hashtag strategy

There are, quite simply, three main objectives to utilizing the hashtags in your Instagram account. The first objective is to gain the most amount of exposure for your business. The second objective is to become quite popular. And finally, the third objective is to become truly memorable.

If you want to take advantage of the visual aspect of hashtagging truly, it would be best to do so in the evening or late at night when most people are trending a lot. It doesn’t really matter what time of day you use the hash mark, as long as you choose the correct times to post and have a reasonable amount of followers.


Top tips for developing a hashtag strategy

One of the most significant benefits of using an Instagram account for business purposes is that it allows customers to interact with the brand. In short, Instagram users can post comments, questions, or whatever they want to say about your products or services. As a business owner, you can use these comments to respond to the previous customer’s questions or complaints or gain feedback about how your product or service serves them.

But how can we make sure that we are making the most of Instagram hashtags?


Use hashtag research tools.

One great way to utilize the visual aspect of hashtags is to use the popular tool known as AiGrow.

The fantastic thing about AiGrow is that we offer both free and paid versions of our tool. By signing up on AiGrow for free, you can simultaneously search for multiple hashtags and compare and choose the best one that fits your purpose.

This is a fantastic way to save hours of your time every week because, as you know, Instagram doesn’t allow you to check multiple hashtags in one search, and going through infinite hashtags manually is a pain.

This free tool also gives you a list of the most related hashtags to the one you input as the sample, which still is excellent for hashtag researching.

Although you can make sure you always keep your competitors one step behind you by using a Managed service!

With our managed plan, not only you get a dedicated Instagram account manager, you can use the benefits of our AI.

Find and use the best hashtags, locations and even do your competitor research using our Artificial Intelligence that never misses a thing.


How many hashtags can you use?

For a more corporate Instagram account, you may consider using a single hashtag for various purposes. For example, if you have an official account, then you can use the #OfficialX hashtag.

You can also combine two or more hashtags if you need to attract a particular audience. To make sure your hashtags are relevant and current, you should only use them when adding value to the content by giving users useful information.

Instagram allows you to use up to 30 hashtags on your Instagram account, but our research shows that it’s better to keep it around 11 to get maximum results.

Start from more general ones and get detailed.


Choosing the right hashtags for your strategy

Now that you know how many hashtags you need to have on each post, let’s talk about choosing these 11 hashtags to get maximum results.

We strongly suggest you use these three types of hashtags for each one of your posts:


Large hashtags

We mean by large hashtags, the ones with more than a million visit potential in them. This can help you make sure that your post will get maximum exposure early after being published.


Medium/Small hashtags

Although using large hashtags gives you a lot of exposure at first, but it will probably provide you with none after a few hours.

This is because too many people tag their posts on this category, so the wise thing is to combine those large ones with medium/small ones.

These hashtags are the ones with hundreds of K’s up to a million views/posts in them.

This makes sure that your post will attract exposure in a more extended period of time, days, or maybe even weeks.


Include your brand in your hashtag strategy

It’s best if you try to create and develop a hashtag that is unique to you and only you use it.

This is a crucial step for your branding on Instagram and makes sure that people can easily find you and even helps your referral marketing methods.


Using AiGrow’s hashtag generator tool

We can comfortably say that AiGrow has one of the most user-friendly tools to do hashtag research.

All you need to do is to sign up on AiGrow (for free) and then connect your Instagram account.


Let’s have a quick breakdown of how it looks so that you can make the most of this tool in your first trial.


  1. The first step is to sign up on Aigrow and to add your Instagram account
  2. The next step is to connect your Instagram account or go to your dashboard if it’s already added.



3. Now scroll down to your dashboard and navigate to the part about “Tags,, navigate” and then click on “Search & Add.”


4. All you need to do is add one related hashtag about your business and consider all the suggested hashtags based on the tactic we mentioned earlier.



This is an amazing way to search for multiple hashtags on Instagram and even compare hashtags to find the most suitable ones. 



There are a few different ways you can use hashtags on Instagram. The most traditional way is to simply use the hashtag itself when you share content on your page. To keep your page relevant, you should always add the hashtag to your posts.

It’s best if you keep the number of your hashtags limited to 11 with a variety of large, small, and include branded hashtags in your hashtag strategy as well. Another essential thing is to use a fantastic hashtag research tool such as AiGrow (Free or Paid version) to make sure you are making the best of hashtags.


This post was last modified on February 25, 2021 5:50 pm