TikTok is the sixth most popular social media platform in the world and creators compete for views on their short-form videos. While quality content is king, knowing the best time to post on TikTok can also be an advantage.
With so many suggestions out there, it’s confusing to know which one is truly the best. In this blog, we’ll clear up confusion and show you how to find your own optimal timing. So, read on!
Is There a Best Time to Post on TikTok?
Honestly, there is no one-size-fits-all answer to the question “What is the best time to post on TikTok”. It depends on your audience’s most active time, location, industry, content type, and quality.
There are many ways to find the most optimal posting time on TikTok, which we’ll elaborate on. However, research based on hundreds of TikTok posts suggests general times for sharing posts on the platform.
Start posting at these times to increase reach. Then, identify your own best time for the best results.
When Is the Best Time to Post on TikTok?
Based on massive data from valid resources and analysis of hundreds of posts, the best posting time on TikTok is Tuesday & Thursday mornings (10:00 AM – 11:00 AM EST).
Now, let’s break down these times by the days of the week.
| Days | Best Time To Post |
| Monday | 6 and 10 a.m. 2 to 10 p.m. |
| Tuesday | 9 to 10 a.m. |
| Wednesday | 7-8 a.m. 4-11 p.m. |
| Thursday | 9 a.m. to 12 p.m. 7 p.m. |
| Friday | 1-3 p.m. 4-6 p.m. |
| Saturday | 10-11 a.m. 7-8 p.m. |
| Sunday | 7-8 a.m. 4 p.m. |
Best TikTok Posting Times in 2014
#1. The Best Time to Post on TikTok on Monday
Blue Monday can offer two different times for TikTokers! The best times to post on TikTok on Mondays are 6 am and 10 am when your audience checks the platform before work or school and between 2 pm and 10 pm when they’re active after work.
#2. The Best Time to Post on TikTok on Tuesday
Studies show that the best time to post on Tuesdays on TikTok is between 9:00 AM and 10:00 AM EST.
#3. The Best Time to Post on TikTok on Wednesday
To maximize views for your Wednesday content on TikTok, consider posting during these prime times:
- Mornings (7 AM – 8 AM)
- Evenings (4 PM – 11 PM)
#4. The Best Time to Post on TikTok on Thursday
According to the studies, the best times to post on TikTok on Thursdays are 9 AM – 12 PM and 7 PM. The second timing is perfect if your audience is the most active at night.
#5. The Best Time to Post on TikTok on Friday
On Fridays, 1 to 3 p.m. and 4 p.m. to 6 p.m. are the best times to post on TikTok. However, 1-3 p.m. is the best option for targeting people on their lunch break.
#6. The Best Time to Post on TikTok on Saturday
There are two time-frames for the best time to post on TikTok on Saturdays:
- Late Morning (10 AM – 11 AM): This is a good option if your audience stays up late on Saturdays.
- Late Evening (7 PM – 8 PM): This one is more suitable for audiences who are more active in the evening.
#7. The Best Time to Post on TikTok on Sunday
While Sundays may be less active, here are the best times to post on TikTok: early mornings between 7 a.m. and 8 a.m. and 4 p.m.
Best Time to Post on TikTok by Location
Since location plays a role in best posting times, here are some recommended times to post on TikTok in 2024, by country.
#1. Best Times to Post on TikTok in USA
If your target audience lives in the USA, scheduling your posts for the following times can ensure initial visibility for your videos.
The TikTok algorithm can pick up this initial boost, leading to more views and engagement. Here are the most optimal times to post on TikTok in the USA.
- Monday: 6 am,10 am,11 pm
- Tuesday: 2 am, 4 am , 9 am
- Wednesday: 6 am, 8 am, 11 am
- Thursday: 9 am, 12 pm, 7 pm
- Friday: 5 am, 1 pm, 3 pm
- Saturday: 11 am, 7 pm, 9 pm
- Sunday: 7 am, 8 am, 4 pm
#2. Best Times to Post on TikTok in Canada
The USA and Canada share similar posting times on TikTok. So, when are Canadians most likely to be scrolling?
- Monday: 6 am, 10 am, 10 pm
- Tuesday: 2 am, 4 am, 9 am
- Wednesday: 7 am, 8 am, 11 am
- Thursday: 9 am, 12 pm, 7 pm
- Friday: 5 am, 1 pm, 3 pm
- Saturday: 11 am, 7 pm, 8 pm
- Sunday: 7 am, 8 am, 4 pm
#3. Best Times to Post on TikTok in UK
British TikTokers are most active during afternoons, particularly on Wednesdays, Thursdays, Fridays, and Saturdays. Here are the best posting times throughout the week in the UK:
- Monday: 11 am
- Tuesday: 3 am, 9 am
- Wednesday: 12 am
- Thursday: 4 am, 2 pm
- Friday: 12 am, 8 pm
- Saturday: 4 pm
- Sunday: 12 am, 1 pm
#4. Best Times to Post on TikTok in Australia
Unlike other countries with a big afternoon rush for TikTok, Australia’s best times are spread out across the day. This means Australians might be using TikTok more consistently throughout the day.
- Monday: 6 am,10 am, 10 pm
- Tuesday: 2 am, 4 am, 9 am
- Wednesday: 7 am, 9 am, 11 am
- Thursday: 9 am, 12 pm, 7 pm
- Friday: 5 am, 1 pm, 3 pm
- Saturday: 11 am, 7 pm, 8 pm
- Sunday: 7 am, 9 am, 4 pm
#5. Best Times to Post on TikTok in Germany
Germans, just like Australians, have scattered post times throughout the day. This shows German TikTok users are active at various times.
Besides, weekends have a mix of morning, afternoon, and evening times, meaning people are on TikTok all day long.
- Monday: 6 am, 10 am, 10 pm
- Tuesday: 2 am, 4 am, 9 am
- Wednesday: 7 am, 8 am, 11 am
- Thursday: 9 am, 12 pm, 7 pm
- Friday: 5 am, 1 pm, 3 pm
- Saturday: 11 am, 7 pm, 8 pm
- Sunday: 7 am, 8 am, 4 pm
#6. Best Times To Post On TikTok In Europe
Looking at the European data, lunchtime on weekdays (especially Tuesdays, Wednesdays, and Thursdays) might be a good time to post.
This mix of times throughout weekdays is also similar to what we saw in Australia and Germany.
- Monday: 10 am, 2 pm
- Tuesday: 2 am, 6 am, 8 am, 1 pm
- Wednesday: 11 am, 12 pm
- Thursday: 3 am, 1 pm, 4 pm, 11 pm
- Friday: 9 am, 5 pm, 7 pm
- Saturday: 3 pm, 11 pm
- Sunday: 12 am, 11 am, 12 pm, 8 pm
#7. Best Times To Post On TikTok In Philippines
Filipinos are most active on TikTok in the afternoons and evenings, similar to Americans.
- Monday: 3:30 pm, 7:30 pm, and 7:30 am
- Tuesday: 11:30 am, 1:30 pm, and 6:30 pm
- Wednesday: 4:30 pm, 5:30 pm, and 8:30 am
- Thursday: 6:30 pm, 9:30 pm, and 4:30 am
- Friday: 2:30, 10:30 pm, and 12:30 am.
- Saturday: 8:30 pm, 4:30 am, and 5:30 am
- Sunday: 4:30 pm, 5:30 pm, and 1:30 am
What Are the Best Times to Post on TikTok by Industry?
Target audiences across industries have diverse interests and habits. So, there’s no single “best” time to post on TikTok for every niche.
However, the following times can provide insights into when your specific audience might be most active.
- Healthcare: Monday to Thursday, from 2 to 8 p.m.
- Restaurants: Tuesday to Thursday, from 3 to 6 p.m.
- Travel: Fridays at 2 p.m. and 4 p.m.
- Fashion: Saturday and Sunday 10 p.m. to 7 a.m.
- Artists: From 1 to 2.30 p.m. and 7 to 9 p.m. all days of the week.
- Schools and education: Thursdays from 10 a.m. to 1 p.m.
How To Find The Best Time To Post On TikTok?
As mentioned before, there’s no exact time frame to post on TikTok. The key is to identify the optimal time for your specific audience.
This involves understanding their demographics, including age and location, and when they’re most active on the platform. Let’s explore two main methods to discover your audience’s best time for posting.
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#1. Use TikTok Analytics
Just like Instagram, TikTok has free analytics for Pro accounts. This tool consists of three tabs (Overview, Content, and Audience) that provide valuable insights into your posts and audience.
TikTok Analytics
Let’s explore how to leverage each tab to find your own best posting time on TikTok.
Followers Analytics
This tab is the cornerstone of TikTok analytics for identifying optimal posting times.
It provides a wealth of audience insights, including total followers, gender, top territories, follower activity, videos your followers watched, and your followers’ growth rate.
Now, we can explore how to translate this data into finding the best times to post.
- Check the ‘Top Territories’ section to see where your biggest follower base is located.
For example, if most of your followers are in the USA, followed by the UK, try posting at times that work best for American audiences.
While this might not be ideal for all your UK followers, you can still reach some who are active during those times.
- The ‘Follower Activity’ data is the most valuable. It shows the specific days and times your followers are most active on TikTok.
For example, if your analytics show a peak in follower activity on Tuesdays and Thursdays from 10 AM to 11 AM EST, this could be your best posting window.
Content Analytics
The ‘Content’ analytics section offers valuable data to spot your ideal posting window. Look at ‘Trending Videos’ and ‘Video Views by Region’ to see what’s performing best and where your audience is located.
Identify your top-performing content and note when you posted them. For instance, if your top videos were all posted in the mornings, this might suggest that your audience is more active at that time.
TikTok Content Analytics
Note: Observe your top content over a longer period than 7 days to identify a clear pattern.
Moreover, if your top viewer locations (Video Views by Region) overlap with your top territories and your average watch time is high, it shows you’ve already chosen the best time for those regions.
#2. Analyze Your Competitors
Keep an eye on your competitors! They can be your guiding lights! Analyze their posting strategies and consider testing them for your content. Simply, follow these steps:
- Identify your top competitors with similar target audiences.
- Check out the posting times of your competitors’ most engaging posts (See likes, views, shares, and saves).
Analyzing Competitors’ Posting Time
- Look at when they usually post new content. This can give you clues about their posting strategy and high engagement times.
Bonus Tip: There are no rules in social media. You have to do A/B testing to find the most effective posting time. This is complicated! Schedule similar content at different times throughout the day for at least a month and track the results.
Be flexible and adjust your posting schedule as needed. The best time to post on TikTok today might change tomorrow!
Does Knowing The Best Time To Post On TikTok Matter?
Yes, understanding the best times to post on Instagram, TikTok, and other social media is certainly part of knowing your audience, which ultimately leads to higher engagement.
The TikTok algorithm suggests content that gets initial engagement quickly. It means if a small group of viewers really likes a video for the first time, the TikTok algorithm takes notice and might show it to more people.
So, posting at the right time will increase your TikTok reach and engagement.
Final Words
In summary, the most important thing is to find your perfect time for posting. Check your TikTok analytics and see what your competitors are doing.
You might need to experiment with different times throughout the year, like summer Vs. winter. But remember, the key to getting tons of views and engagement is a killer combo: awesome content and strategic timing.
FAQs
Here are a few common questions about the best time to post on TikTok.
1. When Is the Best Time to Post on TikTok?
There’s no single “best” posting time on TikTok, but data suggests Tuesdays & Thursdays at 10-11 am EST might be most effective.
2. What Are the Worst Times to Post on TikTok?
The worst time to post on TikTok is Sunday when people are usually relaxing, spending time with family, or offline altogether.
3. How Many Times Should I Post on TikTok?
Similar to posting times, there’s no one-size-fits-all frequency for TikTok. It depends on your audience and niche. However, aim to post at least once or twice a day to stay visible.
