Social media is an integral part of digital marketing, and most organizations have multiple social networks. Having a number of different social channels is smart. Among other benefits, a range of profiles lets brands cater their tone to each platform’s specific audience. That’s why it is of great importance to drive Instagram traffic to other social networks as well.
These days, Instagram is one of the most popular social networks worldwide. Favoured by friends, hobbyists, businesses, influencers, and just about everyone in between, the ubiquitous photo-sharing app plays host to over 1 billion active monthly users (TechCrunch, 2018). Considering 50% of users follow at least one business and 80% report that Instagram influences their decision to buy a product or service, it’s no surprise that many organizations choose to focus their efforts on Instagram (Mention, 2018; Facebook, 2019).
Despite its many advantages, Instagram has a few drawbacks when it comes to digital marketing. One such challenge is how to drive traffic from Instagram to other social channels and keep followers engaged. Unlike some social platforms, Instagram doesn’t enable users to link other social profiles. In order to drive Instagram traffic to accounts on Facebook, YouTube, Twitter, TikTok, Soundcloud, Poshmark, App Stores, and others, businesses must first send users through their website. This process involves multiple clicks, reducing focus, and diluting traffic.
In this post, we’ll show you how to drive Instagram traffic to your other social networks using your FREE AiGrow bio link landing page. Link social profiles with ease using our drag-and-drop social icons. They’re pre-built and ready to use. Focus traffic and make the most out of your Instagram bio link with AiGrow!
How to direct Instagram traffic to other social networks using AiGrow
Make the most out of your hard-earned Instagram traffic with AiGrow’s free bio link feature. Direct Instagram traffic to your key social accounts. Indie musician? Send followers to your Soundcloud or YouTube. Creator of handcrafted quilts? Direct traffic to your Etsy or Pinterest. Anyone can use AiGrow’s simple drag-and-drop interface to add unlimited social profile icons to a bio link landing page, directing traffic where it’s needed most.
Step One
First of all, sign up on AiGrow’s website for free using your email address. Next, connect your Instagram account(s) to the dashboard by simply clicking on Add Instagram Account. Then, from the left-sidebar menu of the dashboard, click on Bio Link and pick an account you’d like to manage.
Step Two
In the opened window, under the Widgets List menu on the right-hand side of the Bio-Link editor page, there is a collection of social network icons to choose from. Select the icon of the social profile you want to add. Drag it to the top section of your bio link, and drop. You’ll be prompted to enter a link address and a title. You can also select whether to publish or schedule and if you want the link to open in a new tab.
Note: Using the bio link feature of AiGrow, you can not only add social profile links to your bio page, but you can also add buttons for rewards and giveaways, buttons forCTAs and external links, songs, podcasts, albums, shows, radio station forms, story & highlights, products or posts, etc.
Step Three
Click OK. Your social profile is now live on your bio link landing page! Repeat for all the social accounts you want to direct traffic to. Once you’ve added all the social accounts you wish, make sure to click “Put this link in my Instagram bio” to add your bio link URL to your Instagram bio.
The following video helps you figure out how to use the Bio Link feature and why it is needed.
Now your Instagram fans can explore all of your social media profiles with a single click, and follow you wherever you are.
Learn more about the AiGrow’s incredible FREE Bio-Link feature here.
