Instagram has evolved into one of the most widely used social media platforms today. Businesses have been on a quest for a means to crack the code and maximize its potential for the past few years.
Instagram has become one of the most effective marketing for eCommerce shops to sell products and engage with followers when used correctly. It’s a platform where you can show off your products and tell the story of your company. To put it another way, it’s a fantastic strategy to demonstrate to your customers how life is with your products!
If you’ve been wondering whether or not to include Instagram in your marketing strategy, now is the moment to do it. You’re still not convinced? Then here are 5 reasons why you should use Instagram for your eCommerce store.
To Make You Credible as a Business
Jack Ma Co-Founder of Alibaba said that “Trust is the foundation of any successful e-commerce business” and we all agreed to that.
People are more likely to trust you if you are active on social media. Especially when an influencer has just given a store a shoutout on Instagram. You don’t need a lot of followers or a set of pictures to feed, but if an influencer mentions the product, people may check out your Instagram account to see whether your business is genuine or not.
If your Instagram account shows to be genuine, those people will form two positive opinions of you. First, someone they follow tells them something wonderful about you, and then they notice that your Instagram profile is impressive!
To Gain Organic Traffic to Your E-Commerce
Using an Instagram account to provide free and organic traffic to your store is a great idea. It’s simple to set up, and once you’re there, you may promote your products with ease! Your content will be seen not just by your followers, but also by other Instagram users.
For example, if your post generates enough traction, it may show up on the explore page. In such cases, people who do not follow you will view your content as well. It’s also possible that someone will share your post with their friends, which can be a good source of more traffic! Another way to gain organic traffic on Instagram is to avail some SMM panel services.
To Engage with Your Customer
It’s no secret that sharing photos is fundamental to Instagram marketing. This is your main responsibility when it comes to managing your eCommerce store’s Instagram presence. However, there are other activities on Instagram that are equally important. Communication with your fans and customers is one of them.
Don’t simply upload pictures or videos of your products and leave it like that. Establish genuine relationships with your followers and engage in meaningful conversations. Customers will feel as if they know, like, and have a relationship with you if you engage with them. This is genuine engagement! The most successful e-commerce stores are deeply engaged in their community.
Another approach to connect with your followers is to show off your products via Instagram stories or Livestream events. Using polls to create engagement in your stories is one strategy. Live Streamed events, on the other hand, can be much more engaging. For example, if you own online jewelry business, you could host a weekly Livestream highlighting new things that you would be selling.
It’s also important to not only interact with your followers but also to listen to them. You will gain a deeper understanding of their needs and difficulties as a result. They can also provide feedback on how to improve your eCommerce store.
Increase Brand Awareness
Instagram is a great platform for hosting a giveaway for your online store. Consider this. Suppose you’ve recently launched an e-commerce store in the pet industry. How will you stand yourself from the group? This is where Instagram giveaways come in. You can host a giveaway on Instagram for a set period of time and provide the winner with a free cat toy. You could invite everyone to follow you and tag at least two friends in exchange.
The following are the reasons why these types of strategies frequently go viral:
To begin, suppose one person enters the giveaway and tags two friends. Then, those two enter the giveaway and each tag two friends. These two add up to four, four adds up to eight, and eight adds up to sixteen. You’ve already gained 31 more followers from that single person you started with during this procedure.
Not only that, but some users search for these types of posts in the Instagram #giveaway section. As a result, you will have no trouble finding first-time participants! That is, of course, if you don’t forget about the hashtag.
Instagram Will Give You Ideas on Your Marketing
If you’re just getting started with social media marketing, Instagram Insights or our Instagram management service can offer you detailed, relevant information about your followers and how your content is working, which you can use to grow your social media marketing campaigns. Insights will show you the age and gender of your followers, their location, when they’re most likely to be on the app, how well each post does, and the optimum time of day to post. So, it will give ideas for your e-commerce.
If there is one thing that these 5 advantages have in common, it is that more people are into Instagram than ever before, and by not joining this ideal social media platform, you are ignoring millions of potential buyers. Use this tip you’ve learned here to begin establishing your Instagram presence. In addition, you can also lean on some Instagram growth services like viralme.io, etc… to help you start with building an Instagram presence.
