Generating and converting leads on Instagram – and any other traffic source – is impossible without well-thought-out lead analytics that lays the groundwork for strategic marketing decisions. From targeting your ads to selecting the best publishing time, in-depth Instagram analytics is a game-changing weapon for an Instagram-reliant business.
With over 1.35 billion monthly visitors, Instagram is used by 79% of social media marketers to promote their business, and not without reason. The fourth most popular social media network grants ever-growing exposure and traffic to become a goldmine for those able to effectively generate and convert Instagram leads.
With no further ado, let’s dig into Instagram analytics and how it can grow your business. Read on to get a chance to bite off a sizable chunk of the $40 billion Instagram is expected to generate in 2023.
Source: Statista
What Is Instagram Analytics?
Instagram analytics interprets individual Instagram metrics – the follower count, the number of likes on a post, etc. – into patterns and gives you actionable insights on improving your strategies. Every bit of customer data has practical value in all dimensions of your business, from acquisition to conversion to retention.
How To Obtain Instagram Analytics?
You can get Instagram Analytics using Instagram’s native analytics tool – Instagram Insights – or third-party lead tracking software.
How To Obtain Instagram Analytics?
| Instagram Insights | Instagram Analytics Software |
| As basic as Instagram Insights may seem, they give you plenty of data to work with, available under the ‘Insights’ tab on your Business or Creator’s profile (make sure to set up a Business or Creator profile to get access to Instagram Insights). Instagram Insights may be enough to dissect the marketing campaign to a satisfactory level – not granular, though – with the need to pay for third-party analytics software. | Ranging from simple to the most complex solutions, proprietary lead analytic software can quench your data thirst no matter how strong it is. High-quality lead analytics software collects all data across every touchpoint. It analyzes information on a deeper level to help you fine-tune your Instagram campaigns to a level unattainable with Instagram Insights. |
When choosing between Instagram Insights and third-party lead analytics software for Instagram, a reasonable strategy would be to start with free Instagram Insights and see how far you can go with it. Later, you can switch to it if you need comprehensive analytics, integration with your other suites of software, or anything else that can only be unlocked by third-party lead analytics software.
Why Do You Need Instagram Analytics? Definition of Instagram Bios and Their Role in Personal Branding
You cannot beat the competition by relying on hunches and guesswork. To be effective with your Instagram marketing – draw the maximum number of leads and convert them into sales prospects and then customers – you need well-targeted and well-timed data-driven strategies. Whether using Instagram Insights or a SaaS for Instagram, Instagram analytics enlivens data-driven strategies.
Key Benefits of Instagram Analytics
- Audience insights. Multiple insights into the customer journey – impressions, clicks, purchases, etc. – help you to learn your audience, segment it, and tailor your content to each customer. Remember, the depth of knowledge of your Instagram followers largely determines the profit you can draw from the platform.
- High customer satisfaction. Not only are happy customers easier to convert, but they also spread the word faster, turning into brand advocates over time. Insights on Instagram leads will unlock the customer’s persona to help you generate, convert, and retain clients while keeping them satisfied and avoiding being intrusive with your content and ads.
- Leveraging trends. Spotting trends on time – before competitors – opens up incredible growth opportunities. Whether in-feed posts, reels, or stories overperform, Instagram analytics will reveal it before others so you can capitalize on the customers’ mood swings.
Long story short, Instagram analytics will help you stay at the top of your performance regardless of the industry and type of audience.
Option 1 – Instagram Insights
Instagram Insights are the easiest way to dissect your customers. The feature is free, and you only need a Creator or Business profile (remember that Instagram Insights are not available to regular Instagram profiles). With either option, you can assess Instagram analytics via the Insights tab in your app.
Source: Later
Once you’re there, you can access tons of metrics, as shown in the table.
Popular Instagram Insights Metrics
| Metrics | How to Access | Value |
| Audience Analytics: Follower growthTop locationsAge rangeGenderMost active times | Insights->Your Audience->See All | Reveals actionable insights about your followers, including their demographics, gender, and when they engage the most with your content. Using Audience Analytics, you can: Evaluate the most and least-performing content. Find the best time to post content. Customize your content based on the location, gender, age, and other parameters of your followers. |
| Feed Post Analytics: comments, call/email/get direction taps, impressions, follows, likes, reach, saves, and profile visits. | Insights->Content You Shared | Uncovers how various types of content performed over time, covering all posts for the last two years. |
| Instagram Stories Analytics: taps (website, text buttons, get directions, email button, and call button), follows, impressions, next story, existed, profile visits, forward, and reach. | Insights->Content You Shared | Uncovers the performance of your stories over the last 90 days, providing insights on what stories resonate most with your followers. |
Likewise, you can get insights on your reels, videos, live videos, and guides.
Source: Animoto
And if you tag products on your posts and add product stickers on your stories, you’ll also be able to access these shopping insights:
- Product views – the total of taps on the product tag.
- Product button clicks – the sum of taps on the purchase button.
Option 2 – Proprietary Lead Analytics Software
Whether driven from Instagram, Facebook, YouTube, or TikTok, high-quality traffic remains the top priority for 65% of businesses. Craving a constant rise in lead volume and quality, online businesses increasingly rely on SaaS solutions that ensure unprecedentedly deep customer journey analysis, including predictive analytics.
In a nutshell, lead analytics software works the same way as Instagram Insights but on a deeper level and with more data. Lead analytics software can combine and compare various data sets to evaluate the performance of marketing campaigns, traffic channels, audiences, and even particular ads.
Software lead analytics solutions differ dramatically, meaning the analytics toolkit will never be the same with two different software suits. Nevertheless, below are the tools for Instagram analytics you may expect to see with up-to-date lead analytics software.
Instagram Lead Analytics With Proprietary Software
| Comparison Reports | Traffic Flow Reports | Filter Analyzer | Predictive Modeling |
| Data sets comparison to identify trends and blind spots | Lead quality and intent assessment: exclusive, shared, duplicated, high-intent, fraudulent lead, etc. | Revealing hidden revenues by changing campaign settings | Modeling probable campaign outcomes by targeting different locations, age groups, etc. |
Lead analytics software enables efficient workflows and spending strategies by grouping your Instagram leads by chosen (or automatically configured) parameters, whether demographics, psychographics, history of purchases, etc. Knowing how much time and resources a campaign requires versus the expected revenue makes it easier to fine-tune your marketing and adapt to the ever-changing marketing landscape.
Source: Influencermarketinghub
Lead Analytics Software Benefits for Instagram Businesses
1. Automation
As profitable as Instagram can be, it’s only a tiny puzzle in your marketing picture. Lead analytics software, especially when combined with lead generation and distribution software, can automate your Instagram marketing and synergize it with your other endeavors, such as email marketing, SEO, and more.
The high level of automation you can achieve with top-tier lead analytics software will scale your business and redistribute your resources for critical tasks or work that cannot be automated.
2. Increasing Lead Quality
Lead analytics software can help you do something Instagram Insights cannot – access and increase the quality of your Instagram leads, differentiating them by intent and type. Not only will this help you adjust your marketing filters to capture leads that meet your quality standards, but you will also be able to distribute your leads more accurately and evaluate them, which is especially beneficial if you generate leads for advertisers.
3. Growing Your Bottom Line
At the end of the date, any marketing endeavor aims at increasing your ROI and growing your bottom line, which is only possible if you know your customers through and through and can interpret customer data into effective marketing strategies. Lead analytics software is irreplaceable in this regard, as it instantly processes your customer data into real-time business insights you can use to stay on top of things.
Instagram Analytics Metrics
| Reach: the number of unique accounts that have seen your publication | Indicates the exposure and awareness you may expect with a specific campaign and enables tracking the impact of hashtags, CTAs, and publication time on a post’s reach. |
| Engagement: activity of your audience | Indicates how well your followers interact with your content, including likes, shares, comments, and saves. Having access to engagement rates, you can double down on the most resonating Instagram posts and save time on underperforming ones. |
| Sales: sales made by a particular post or campaign | Tacked with Instagram Insights or your SaaS software, sales by post or campaign enables precise evaluation of your marketing endeavors, allowing you to measure not only the traffic but also the profit brought by each of your ads, traffic channels, or campaigns |
| Follower growth: the relation between those who followed and unfollowed you during a day | Daily follower gains and losses are extremely insightful for evaluating the success of your publications. While small fluctuations can be neglected – followers (and sometimes bots) tend to follow and unfollow randomly – big spikes in the following may have to do with your recent changes in the content strategy. |
| Most engaged hashtags: the most successful hashtags | Instagram is all about hashtags; choosing hashtags is vital to your marketing strategy. With the limit of 30 hashtags per post, your hashtag engagement can help you prioritize relevant hashtags so you don’t overload your posts with unengaging hashtags |
| Instagram stories analytics: over 20 metrics on your stories | Since videos and photos to your story disappear in 24 hours (unless you add them as a highlight), your Instagram stories metrics can help you understand how and how fast your followers engage with this particular type of content. |
Leverage Instagram Analytics To Generate and Convert More Leads
Counterintuitively, engaging followers and converting them to customers starts with analytics. As you gain footing with your Instagram campaigns, you must scrutinize your every endeavor to understand who your customers are, what they want, how you can make them happy, and, as a result, purchase-prone.
The two ways to tap into your Instagram followers’ data are using inbuilt Instagram analytics for free or a third-party lead analytics software, with the right choice depending on the required depth of analytics and integration. One thing remains certain: profound analytics is a must to stay afloat in the ever-toughening fight for Instagram followers.
