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Keeping with our series comparing Instagram automation tools from around the web, today we’re looking at Social Upgrade.
According to their website,
SocialUpgrade helps you organically grow your Instagram following with our fully managed service.
Social Upgrade has exploded in popularity recently and now boasts over 1,000 active customers. We wanted to see what all the hypes was about, so we put Social Upgrade to the test again our own Instagram growth engine, AiGrow.
Our comparison consisted of five categories:
- Setup
- Connecting Instagram account
- Features
- How it works
- Maintenance
Social Upgrade vs AiGrow – a comparison of the two Instagram growth services.
Setup
Social Upgrade
It’s worth noting that, unlike most other services we’ve reviewed in the past, the actual Social Upgrade website is very easy to find. No need to explore 5 different website variations looking for the authentic one; simply search “Social Upgrade” in Google and click the first result.
Alternatively, just go to www.socialupgrade.co.
Once on the site, navigate to the “Get Started” button in the upper right corner to sign up.
Simply enter your email and Instagram username.
After choosing your subscription plan, providing your PayPal details, and answering some basic questions about your brand, you’re officially signed up.
AiGrow
Get started with AiGrow in three simple steps:
1) Go to www.AiGrow.me, or search “AiGrow” in Google and choose the first result
2) When on the homepage, click “Free Trial” in the upper right corner.
3) Provide your name, email, desired password, and click “Register Now”.
Congrats! You’ve just set up AiGrow.
Connecting Instagram Account
Social Upgrade
Connecting your Instagram account to Social Upgrade is as easy as simple as providing your Instagram login details.
For those worried about giving out there password, Social Upgrade encrypts your password and will not use it for anything not related to growing your followers.
AiGrow
After logging into your AiGrow account, you will be brought to your dashboard which looks like this:
Here you can see all of your connected Instagram accounts (you can add and grow multiple Instagram accounts at the same time). To add a new account, click “Add Instagram Account”.
From here, simply log in to your Instagram account as you normally would on your phone.
Like SocialUpgrade, AiGrow encrypts your password and will not use it for anything not related to growing your followers.
Features
Social Upgrade
Social Upgrade offers the following according to their website:
Unlike our competitors, we don’t sell you fake followers. We’ve spent years developing specialized marketing techniques to help you see real, targeted results. Our service is hands free and requires absolutely no work from your end. Just connect your account and watch your account grow.
With Social Upgrade, you can target Instagram users based on:
- Hashtags: “we use hashtags and other metrics to engage with users that want what you have to offer.”
- Competitors: “are your competitors on Instagram? Tell us who they are and we will target their followers.”
- Locations: “running a local operation? Target one or multiple cities, states, provinces, or countries.”
- Blacklist: “choose specific user accounts who you prefer not to like on, comment on or follow.”
Social Upgrade is a fully managed service, which means that other than providing some basic information about your brand, you as the user aren’t required to do anything.
Every user is assigned an available Growth Expert who completely takes the wheel and grows your account for you, adjusting and optimizing as needed.
Your Growth Expert also routinely updates you with the progress of your growth.
AiGrow
With AiGrow, you can target Instagram users based on:
- hashtags they use
- competitors they follow
- where they’re located
- custom lists of usernames
- whether or not they’re public or private
- whether or not you have already followed (and then unfollowed) in the past
In addition the above features, you can also select a category that you think best fits your channel. We’ll use this information to further refine your growth.
Unlike Social Upgrade, AiGrow provides you with complete customization over how you grow your channel.
You have access to a dashboard and in-house analytics, and you can start, stop, and change the settings of your growth at any time.
To gain a better sense of the number of targeting options available for each of these features, have a peek at the short video below:
Targeting options and features available to AiGrow users:
- Automated Likes, comments, follows, unfollows, and DMs
- Ability to target users based on hashtag use, location, and competitor connection
- Ability to target specific users from an excel list
- Ability to send DMs, respond to DMs, and manage your DM inbox all from your desktop
- Content scheduler to schedule your posts for days, weeks, and/or months ahead (all from your desktop)
- Daily safeguards for all actions (Likes, comments, follows, DMs, etc.) to help prevent your account from being flagged
- Customizable comments
- Customizable DMs
- Alternating tags for comments and DMs (Hey/Hello/Hi/What’s up… etc.)
- Daily safeguards to help prevent your account from being flagged
- Free one-on-one appointments to help get your account properly set up
- In-app analytics
- Automatic email notifications in the rare case you encounter an issue with our service (and a proposed solution to the issue)
How it works
Social Upgrade
Social Upgrade reveals very little as to how they actually grow your account other than that they use “genuine marketing techniques” in combination with the targeting methods described above.
AiGrow
Using the targeting options described in the video above, AiGrow uses your account to automatically like, follow, unfollow, and comment on real channels with the intention of driving relevant and organic traffic back to your channel (and ultimately converting that traffic to followers).
You also don’t have to worry about engaging with irrelevant or risky channels as you have complete control over the types of users you interact with, and at no point will AiGrow perform any action from your Instagram account without your permission.
AiGrow also automatically unfollows any person you follow but who doesn’t follow you back within a certain amount of time.
This helps you maintain a natural-looking and proportionate follower/following ratio.
Maintenance
Social Upgrade
Because a Growth Expert is doing everything for you, there is little you as the user have to worry about in terms of maintenance.
Outside of a very useful FAQ, Social Upgrade also encourages its users to email them with any comment, question, or concern.
AiGrow
After setting up your targeting options, simply hit “Start Growth”. AiGrow will start to run and continue until you tell it to stop, never overstepping the limits imposed by Instagram.
If for whatever reason something forces your growth to stop, we will automatically let you know through email and provide possible solutions, as shown in the example below:
If you experience an issue, you can also likely find an answer in our 25+ FAQ page. We also offer free one-on-one appointments to help get your account set up, and we’re always available by email.
Price
Social Upgrade
Social Upgrade offers two subscription packages:
What the Turbo packages offers that the Standard package doesn’t is summed up by Social Upgrade as:
Double your exposure, which means you’ll be getting 2-3x more traffic, engagement, and growth than you would with the Standard package.
The Turbo package also offers priority support, ensuring any questions or account changes are addressed promptly – a particularly useful feature for brands or influencers.
While there is no free trial available, users can cancel any time within the first 30 days of signing up.
AiGrow
AiGrow offers a five-day free trial offering asbolutely full functionality.
Below is AiGrow’s starter price package for consideration after those five days:
Outside of unlimited growth, all price packages also come with the use of automated DMs, a desktop inbox (filter, search, and respond to DMs from your desktop), a content scheduler (post photos from your desktop for days, weeks, or months ahead), and company support.
We also offer larger packages providing fully managed solutions similar to Social Upgrade.
If you’re looking for a service to automatically grow your Instagram but you don’t want to worry about any of the details, Social Upgrade is a great fully managed solution.
If you’re looking for a service to automatically grow your Instagram but you still want to be able to start, stop, and customize your targeting whenever you want, AiGrow is a great way to experience the benefits of automated growth while still retaining complete control.
For those interested in trying out Social Upgrade for themselves, visit their website.
For those interested in AiGrow, click here to sign up for free.
