There are a lot of unnecessary actions around health care institutions (including personal clinic) these days. They are not directly relevant to our health issues. So, how can doctors and health workers avoid all these disturbing redundancies while keeping their services? As you might’ve heard, people are so interested in wandering on Instagram visiting all kinds of pages. They may like posts, follow people, and even do the shopping. On the other hand, there are always suppliers where there are demands and more importantly, suppliers need marketing. This article is going to present you with some unseen and useful tips about improving Instagram marketing for doctors.
1. Post Regularly
If you want to build up your chances of being viewed often, it will be impossible without sharing frequent posts. Statistics show that people share posts by an average of 1.5 posts per day. It does not mean you should go for posting more/less than the average.
This average is about understanding how fast people are seeing new posts. So, you need to keep up the pace not to be left behind by people’s eyes.
There are two main strategies. The first one is that you can share more posts than the average. If you do so, you will surely attract more followers. However, you shouldn’t be surprised if you encounter a low percentage of engagement. Plentiful posts per day slow down people’s focus on your posts properly.
The second strategy is that you reduce the posts delivering speed continuously, but you gain more active followers. Although you can achieve more engagement, you won’t get the total number of followers by the first strategy.
By either way, you need to post regularly anyway. As doctors or health workers, you’re so much busy health providing that hardly you can manage such an ordered mechanism. So, some safe, sound, and complete Instagram scheduling tools become down to earth.
For instance, with AiGrow, you can schedule your posts, stories at the exact time you want. When you look at successful Instagram profiles, you’ll notice a significant difference at what time they are viewed the most. Thus, it’s a bonus that you have AiGrow with a free plan for pre-posting your content.
In this video, you can learn how to do it.
Harmonic Visuality
It may be irrelevant considering Instagram marketing for doctors when you think about the beauty of your account as harmonic tiles. However, it’s working as long as it contains beauty and attractiveness.
Take @medicalmyanne, for example, and watch the combinational grid layout of writings and pictures in her account. observing overview of doctors accounts like her, engross you to at least continue watching the accounts lifetime.
How to Write Captions to Empower Instagram Marketing for Doctors
Have you ever posted a bare picture without any caption? If you have, you would know that even a little writing with some emojis helps you feel better when watching. Health issues are now capable of having infinite knowledge within them. So, you won’t lack words of health care topics.
2. All Forms of Video Can Help Doctors Raise Their Instagram Marketing
Imagine how much sharing a mild surgical video or an animation describing some health care tips can captivate your audience. For a tip show, you can use video posting while a more detailed content, IGTV would be your best choice.
If you use videos generally, you will show your safe practice which leads to huge secure followers. However, remember the Instagram focus is mainly on image-sharing, so, don’t overshare videos. All in all, video sharing is one of the best approaches toward Instagram marketing for doctors.
3. Turn Your Stories on
Do you usually scroll down posts, or tap the right side of your device screen while visiting stories? Simply, people love to watch stories. In the context of stories, people also love to watch videos and lives.
Some studies show that people love to watch your stories with sound and caption rather than mute and unsubtitled. Besides, you’d better use all kinds of story formats like boomerangs, polls, and et cetera not to bore your audience.
Guide Your Audience With Links and Mentions
Make your stories get the audience more engaged than just watching through adding various links. You can mention other business accounts or your colleagues to be mentioned or tagged by them in the future. Add your location, and you will take a better chance to get your customer.
4. Don’t Understimate Hashtags
If you want to bring new patients to use your practice, you must follow and use hashtags for your account. It’s one of the common ways that people search for what they need. But, you should know a thing or two about it.
Choose a Proper Hashtag
Choosing the relevant and right hashtags for your account is going to guide new patients to you. You shouldn’t select your hashtags generously though you are allowed to put up to 30 hashtags in each post. Even the top Instagram brand posts consist of fewer than 7 hashtags. So, no need to overuse the hashtags for your content.
Let Your Own Hashtags Emerge
Select general hashtags like #doctor, #medical, #surgoens, #plasticsurgery, #AiGrow, and you will end up appearing nowhere. You should combine personal and generic words to make your brand hashtags. With your brand hashtags, you would create your brand with an easy way to find.
You can also beautify your posts by placing your hashtags in the first comment. Don’t forget to check by AiGrow to see that you can automate the first comment, and find your best hashtags. Besides, adding your hashtags in the growth section provides you with precisely targeted accounts.
In the following pictures, you can see a way of this combinational hashtagging.
5. Get Your Followers Involved
Visit @starbucks to see how they start campaigns for taking pictures with red Christmas cups. The event helps the account get more likes, mentions, tagging, and even hashtagging. Asking your patients to mention you in their posts and stories after the treatment will bring you more engagements.
Use action buttons after turning your account type into a business one. Action buttons are one-click buttons that are linked to any action on your website or even to call you. Imagine your patient wants to make an appointment, and you have done this on your website. You can use a CTA named “appointment” and link it to your website.
You can see an example in the image below
Apart from all these good stuff, Instagram has some restrictions on the number and kind of action buttons. You will have full access if you use AiGrow to use more actions on your content. To see how it works, you can use the following video.
6. Scratch Influencers, They’ll Scratch You Back
What are influencers? Or, who are influencers? Influencers are people whose usage of your products or services will have a tremendous impact on people’s economical behavior. Just imagine a famous actor/actress undergoes a nose surgery by your hands, and they post it afterward. This will make your clinic explode.
However, influencers shouldn’t necessarily use your services. As long as they show their usage, they will be productive for your business. That’s why influencers are a good goal for Instagram marketing for doctors.
7. Giveaways Give Your Potential Customer a Way to Find You
Don’t fear to donate your products or practices in a contest for getting more likes, comments, followers, and so on. The more giveaways you hold, the more customers you’ll have.
Here, you can see @palmers ran a giveaway with the rules in the caption.
If you want to hold contests for giveaways regularly or automatically, AiGrow can be a big help. By AiGrow, you can use your last giveaway posts to build your new post with subtle changes you may want to add.
Click here to see a complete guide for running giveaways by this tool.
8. Do Not Lag Behind Those with Instagram Traffic Analytics Tools
If you start following and unfollowing people to get more followers, likes, and et cetera, you’ll miss a trick. Instagram marketing for doctors can’t be easier if you have a professional AI module attached to your account.
With AiGrow, you will have access to enable/disable many features and actions within your account. Check this and see it yourself.
If you’re a doctor who wants to connect with your patients and colleagues, Instagram can be a great tool for you. But what about nursing professionals? Instagram can be just as helpful for them, especially when it comes to nursing exam preparation. By following accounts that share study tips, practice questions, and helpful resources, nursing students can stay motivated and focused as they prepare for their exams. They can also connect with others in the nursing community, share their own experiences, and learn from others’ successes and challenges. Whether you’re a doctor or a nurse, Instagram can be a powerful tool for building connections and sharing knowledge in the medical field.
Conclusion: Mix Our Tips to Get a Full Advantage
When you wander on Instagram and see business profiles, you hardly see a single strategy. If you are a doctor or a health assistant, people would like to see their saviors in the full package.
Your personal picture in a scheduled story running a quiz about what clothes to put on creates a warm atmosphere and brings deep engagements. (note: mixing the tips number 1,3, and 5).
Instagram marketing for doctors is not so much different than other human activities. Seeing a celebrity uses your physiotherapy practice on a giveaway post with hashtags provided by AiGrow suggestion is a successful strategy. (note: mixing the tips number 2, 4, 6, and 7).
And all these tips will work perfectly if you use the tip number 8 along with them. Thus, improving your Instagram marketing depends on the mixture of these provided tips.
