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Realtors, Is Instagram able to get you past $1 million revenue?
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Why Real Estate Agents Need Social media
You likely know all too well that being a real estate agent is about more than just having open house events to sell your listings. Most real estate agents have to fill many different roles in order to have a successful business.
Using social media is a great way for real estate agents to grow their business as they are able to instantly connect with existing clients, potential clients, and their real estate peers. While every real estate agent should use some form of social media to promote their business, this type of marketing is only effective if you do it correctly. Knowing how to leverage the power of social media to help build your real estate business will allow you to efficiently spend your time updating your various social media accounts.
Social media websites are also a great way to network with your professional peers. Following other real estate agents’ Instagram pages is a wonderful method you can use to see how other agents are marketing their business. Also, you can communicate with these real estate agents through the various social media platforms to ask them some questions about their business. Aligning yourself with other successful real estate agents will help you succeed within the industry as well.
The biggest reason why real estate agents need to be using social media websites to promote their business is to build their reputation. When you are able to position yourself as an industry expert, it will be a lot easier to attract new clients. Providing your Instagram followers with insightful, quality content is the best way to position yourself as an industry expert.[/vc_column_text][vc_empty_space height=”80px”][/vc_column][/vc_row][vc_row bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^12350|url^https://aigrow.me/wp-content/uploads/2019/02/pexels-photo-210617.jpeg|caption^null|alt^null|title^pexels-photo-210617|description^null” bg_image_repeat=”no-repeat” bg_override=”ex-full” enable_overlay=”enable_overlay_value” overlay_color=”rgba(107,107,107,0.7)”][vc_column][vc_empty_space height=”80px”][vc_custom_heading text=”MEET SHANICE” font_container=”tag:h2|text_align:center|color:%23ffffff” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:800%20bold%20regular%3A800%3Anormal”][vc_single_image image=”12357″ img_size=”medium” alignment=”center” onclick=”custom_link” link=”https://aigrow.me/real-estate-case-study/”][vc_custom_heading text=”Learn How She Made Her New Real Estate Agency One Of The Biggest In Canada With More Than 1 Million Dollars In Revenue” font_container=”tag:h4|text_align:center|color:%23ffffff” google_fonts=”font_family:Open%20Sans%3A300%2C300italic%2Cregular%2Citalic%2C600%2C600italic%2C700%2C700italic%2C800%2C800italic|font_style:800%20bold%20regular%3A800%3Anormal” css=”.vc_custom_1551709035177{background-color: rgba(61,61,61,0.67) !important;*background-color: rgb(61,61,61) !important;}”][vc_empty_space height=”80px”][vc_btn title=”LEARN HER SECRETS” align=”center” link=”url:https%3A%2F%2Faigrow.me%2Freal-estate-case-study%2F|||”][/vc_column][/vc_row][vc_row enable_overlay=”enable_overlay_value” overlay_color=”rgba(107,107,107,0.48)”][vc_column][vc_empty_space height=”80px”][vc_column_text]
Why Instagram: What sets Instagram apart from other social media networks?
It’s the ability to receive instant feedback on property and neighborhood photos. This is great for experimenting with different hashtags, captions or photography styles. You’ll know right away whether or not that Mayfair-filtered kitchen backsplash picture is resonating with your audience.
Currently, Instagram is considered the fastest-growing social media platform, with 800 million monthly users. Make sure to max out your hashtags (you can have up to 30) to tap into that ever-expanding community. And invite people to join in a conversation by including questions in the photo captions, it’s great for staying relevant in a community saturated with content.
Instagram is incredibly popular today, with an increasing number of people spending ever more time on it. This presents tremendous opportunities for you, as a real estate agent, to benefit from wide-ranging, free of cost marketing. Instagram provides three significant advantages.
You can interact with your clients and potential customers directly, and assess their needs and requirements without having to meet them face to face. This saves both time and money and allows you to present property options catered specifically to client needs when you do eventually meet them in person.
Most of the time spent visiting and inspecting real estate can be saved if you put up pictures of the properties you have available on Instagram, so your clients can decide within minutes which properties they’re not interested in at all.
The potential customer pool at your disposal with social media is unprecedented compared to any other marketing tool. Instagram allows you to engage in ad campaigns, promotional offers, word of mouth marketing, and customer referrals simultaneously.
[/vc_column_text][vc_empty_space height=”80px”][/vc_column][/vc_row][vc_row bg_type=”image” parallax_style=”vcpb-default” bg_image_new=”id^12222|url^https://aigrow.me/wp-content/uploads/2019/02/pexels-photo-1288482.jpeg|caption^null|alt^null|title^pexels-photo-1288482|description^null” bg_override=”ex-full” enable_overlay=”enable_overlay_value” overlay_color=”rgba(145,145,145,0.66)” overlay_pattern=”transperant”][vc_column][ult_animation_block animation=”fadeIn” animation_duration=”1″ animation_delay=”0″ animation_iteration_count=”1″ opacity_start_effect=”80″][vc_empty_space height=”80px”][ultimate_heading main_heading=”Instagram Marketing for Realtors Made Easy” main_heading_color=”#bfbfbf” sub_heading_font_family=”font_family:|font_call:” sub_heading_style=”font-weight:600;” main_heading_font_family=”font_family:Dosis|font_call:Dosis|variant:500″ main_heading_style=”font-weight:500;” main_heading_font_size=”desktop:18px;mobile_landscape:18px;mobile:13px;”]
[/ultimate_heading][vc_empty_space height=”3px”][ultimate_fancytext fancytext_prefix=”GET MORE” fancytext_suffix=”ON INSTAGRAM” fancytext_effect=”ticker” strings_tickerspeed=”200″ ticker_show_items=”1″ sufpref_color=”#ffffff” fancytext_tag=”h2″ fancytext_strings=”LEADS
DEALS
AWARENESS” strings_font_family=”font_family:Dosis|font_call:Dosis|variant:700″ strings_font_style=”font-weight:700;” fancytext_color=”#eeee22″ strings_font_size=”desktop:30px;” prefsuf_font_family=”font_family:Dosis|font_call:Dosis|variant:700″ prefsuf_font_style=”font-weight:700;”][vc_empty_space height=”80px”][vc_btn title=”START THE HUSTLE” size=”lg” align=”center” link=”url:http%3A%2F%2Faigrow.co%2FBlogTagscout_Signup_Realtors|||”][vc_empty_space height=”80px”][/ult_animation_block][/vc_column][/vc_row][vc_row enable_overlay=”enable_overlay_value” overlay_color=”rgba(0,0,0,0.81)” css=”.vc_custom_1551686635528{padding-top: 180px !important;padding-bottom: 150px !important;}”][vc_column][vc_column_text]
Why real estate agents don’t use social media:
There are three main reasons that explain why real estate agents don’t use social media:
- It’s cumbersome
Before reading this article you might have thought that you can’t count on social media users or have found them cumbersome, but what you should know is that The Pew Research Center estimates that 68 percent of U.S. adults use Instagram, with 74 percent of those users logging in at least once per day.
For real estate agents, social media can be a gold mine. With more people being active on social media more often, it means more opportunities for real estate agents to make new connections, and, thus, grow their business, so you can ignore them but you can’t change the fact.
- It’s complicated
Sometimes you think you should hire an agent to handle your social media accounts because you yourself are not able to find out how they work or they look complicated, but no worries, read this article thoroughly and we will tell you how to handle it as easy as a pie.
- It’s time-consuming
If you are working in this business you have faced with this fact that “time is gold”, so the first thing you neglect is social media because it takes a lot of your time, to schedule posts, to leave comments, to edit captions, responding to comments and grow your page and gain followers, we will provide you with solutions in this article.[/vc_column_text][vc_empty_space height=”80px”][vc_btn title=”BOOST YOUR REAL ESTATE CAREER” size=”lg” align=”center” link=”url:http%3A%2F%2Faigrow.co%2FBlogTagscout_Signup_Realtors|||”][cubeportfolio id=”48″][/vc_column][/vc_row][vc_row disable_element=”yes” enable_overlay=”enable_overlay_value” overlay_color=”rgba(107,107,107,0.48)”][vc_column][vc_empty_space height=”20px”][vc_column_text]How can Instagram help a real estate agent promote his career:
Whether you know it or not, Instagram is one of the biggest social networks that totals over 800 million users now, your goal on Instagram as a realtor is to brand yourself as an expert, gain local attention, offer valuable information that your clients can benefit from or potential clients can benefit from, build a community of these local followers and watch your business explode.
Now using Instagram for your real estate business is divided between three categories. These are the three categories:
number one is a valuable content creation (personal branding),
number two is local awareness and automation and
number three obviously is lead generation, what would all this work before, if you weren’t getting leads at the very end of it, it’s for lead generation. Let’s dive a little bit deeper and do each of these categories to really card the information you need immediately to walk your business explode.
The valuable content creation and personal branding: What does that really mean for you and what do you need to know to successfully conquer that statement, valuable content creation and personal branding is your digital footprint, it’s exactly what your clients see and they really think of you within the first 5 seconds of clicking on your Instagram, this is actually made up of the content you post on your Instagram and how you actually interact with your followers in your community on Instagram, this concept is something that amateurs really do not understand, the majority of the amateurs really treat their Instagram like their personal Facebook page with friends and family and they lack the ability to understand the expert branding side of it that allows for the absolute lead generation and community domination needed to explode your real estate business. The quality of the actual content you post on your Instagram has a direct correlation to the quality of the followers you attract the engagement, you contribute attract and the actual leads you attract, it all goes back to the quality at which you produce your content that in return will show you the quality you’re going to receive, remember this, content of yours needs to be directed towards really a specific area or niche if you will that you operate within, whether that’s an area code is city accounting anything like that your content needs to be tailored towards serving people inside that area. Remember you are going to be attracting locals to your Instagram profile, so what a local want to see and benefit from what could you serve and be a valuable asset to a local. Some examples of what this could be, it could be some things as simple as simply leading some of your favorite restaurants, reviewing some of your favorite restaurants, healthy living tips, organization tips, some weekly or monthly real estate market updates, what could you do that would be considered valuable to a local and what would a local want to see to learn about and enhance their ultimate experience within the community.
What you actually need to do to get these people on your page, you need to target the individuals within your area or mile radius and engage with those users, once you target a specific area or zip code or whatever you operate with it and you engage with the users in that area, Instagram will then send them a notification and notify them that you have been engaging with their profile and the general rule is when you engage with someone else on Instagram they will engage with you, also known as seeing the content you post on your Instagram, that’s why it’s so important to have your valuable content creation and personal branding on point, so that way when people come to your page locals that’s exactly what they see, to increase the probability of the right users coming to your page, there are a few more advanced techniques you can do, narrow down that area and get the best people to land on your page. You can narrow down your target user in your target client by actually looking at other local pages on Instagram and engaging with those other local pages followers, if that is a little bit confusing don’t worry I’m going to elaborate more with it, for instance, let’s say you are a realtor in Orange County, you need to find and engage with users within the Orange County area how do you do that? you would search for other Instagram pages that are built for locals of Orange County, for example, Yelp OC, Yelp OC is Orange County’s Yelp Instagram, so a lot of the followers that follow that account live in Orange County, married individuals in Orange County, newlyweds in Orange County, college graduates, there are so many people that follow Yelp OC Instagram account that live in Orange County and are perfect people that you want to be in front of. Once you do this concept, you are going to notice a huge increase in the return activity that these potential buyers and sellers provide on your account, that’s why it’s so important to brand yourself as an expert and a valuable content creation on your profile, so when these people and locals come to your page, capture them as a follower of your account and do business with them.[/vc_column_text][vc_empty_space height=”80px”][/vc_column][/vc_row]