It is no secret that SaaS businesses are growing rapidly. In fact, Gartner predicts “the majority of Software as a Service (SaaS) vendors will adopt social media practices in the next few years.”
What sets you apart from other SaaS businesses? You might say it’s your customer service or unique products and services. But your social media presence is also a major factor.
Instagram for Marketing SAAS Platforms
Did you know that the majority of SaaS leaders are taking advantage of Instagram to spread their message? More companies are focusing on building their following at a rapid pace with marketers spending approximately 31% of their marketing budget on b2b Instagram marketing.
Instagram is a popular social media platform that marketers can use for saas advertising to drive engagement and increase their brand’s visibility. If you’re not yet engaged with Instagram as a marketing tool, then it’s time to start! We understand marketing for saas products is different, read along to get effective tips on how to succeed on Instagram.
saaS: Single tenant vs multiple tenants: what’s the difference?
A tenant is the most essential construct of a SaaS environment. As a SaaS provider building an application, you are making this application available to your customers and therefore your customers that are signing up to use your environment are represented as the tenants of your system.
However, with the rapid adoption of cloud platforms by organizations of all shapes and sizes, SaaS multi-tenant architecture can become a necessity, and here is why.
- Lower costs
- Shared infrastructure
- Ongoing maintenance and updates
- More reliable configuration
Top Tips on How to Grow SAAS Brands With Instagram Marketing
So how can you market SaaS products on Instagram? Here are a few tips from SaaS leaders who have been there and done that.
1. Prioritize Posting Great Content
We live in a world where content marketing is a must for all types of organizations. That means content marketing should be a priority for your social media strategy. So how do you come up with great content ideas?
First, take some time to consider your existing audience. What kinds of posts are they most interested in? And what kinds of topics are relevant to them right now? You can answer these questions by looking at what has done well for other brands in the past. Once you’ve come up with some ideas for great content, try scheduling your posts in advance using Hootsuite or Buffer. This way, you won’t have to worry about brainstorming content ideas at the last minute.
2. Focus on Quality, Not Quantity
If you’re new to saas social media marketing, you might be under the impression that it’s about posting as much content as possible. But here’s the reality; quantity doesn’t equal quality. 83% of marketers believe that quality is more important in social media posts than quantity. In fact, there are several reasons why you should be more focused on quality over quantity when it comes to marketing on Instagram;
First, social media followers can easily spot inauthentic or spammy content. And that will hurt your brand’s reputation instead of improving it. Second, low-quality content wastes your time and energy. You have better things to do with your day besides spending hours on social media. So what should you focus on when it comes to quantity? Focus on engagement instead of just posting content for the sake of it. For example, use Instagram’s new poll stickers or try asking compelling questions in your stories that encourage real responses from your audience. Let your followers guide the conversation. Crafting high-quality content is still an art, but you can make it easier for yourself by getting more feedback from your followers first.
3. Expand Your Brand’s Reach via Instagram Ads
One of the best ways to grow your following on Instagram is through paid ads. By using targeted ads to get your content in front of the right people, you can reach new audiences that might not have otherwise discovered your brand. You’ll want to start by determining what groups of people you’d like to target with your ads. Once you’ve done this, keep these factors in mind when setting up your campaigns:
First, make sure your target audience is relevant. For example, if you’re an Instagram marketing software for small businesses, don’t try to target Fortune 500 companies. Second, set your budget and timeline accordingly. There’s no sense in setting your daily ad spend at $10 if you only want to run the campaign for one day. Third, experiment with different types of ads. For example, your ad copy and images should be different from what you’d use if you were to run a campaign on Facebook. Fourth, make sure your ads are optimized for mobile. After all, more than half of Instagram’s users access the app on their phones. Fifth, include a call-to-action in your ads. For example, you could encourage your audience to visit your website so they can learn more about your technical SaaS product.
4. Leverage Instagram for More Sales
It’s no secret that great customer service is crucial to building a thriving business. But did you know that Instagram can also help drive more sales? For example, there are many ways to use Instagram stories to generate leads or promote new products. Here are some ideas to get you started;
First, create custom stickers or GIFs that help you promote your latest blog posts. For example, if you write a lot of guest content on third-party websites like Medium, create a picture of an article and overlay it with text that says “#MediumGuestPost” or “Check out this new article on Medium!” Second, use polls in your Instagram stories to get instant feedback from your followers. For example, if you’re launching a new product, run a poll that asks them which features they like most / want to see/are least interested in. Third, create an Instagram story series leading up to the launch of a new product. For example, you could release one story per day about your new product launch. Fourth, create useful customer testimonials. Use them to highlight the benefits of using your products for yourself and others.
Most useful Instagram Marketing Strategy for SaaS
For SaaS business owners looking to grow their customer base through Instagram, let’s divulge some effective Instagram strategies for growing a saas business.
- Treat Your Account Like an Online Home
Bear in mind that you’re in a digital space and that this is your digital “home.” It should be presented in a way that reflects that. You won’t see homes littered with party decorations 24/7, but you would expect to see them when there’s a special occasion coming up – the same applies to Instagram, don’t bombard people with your advertisements, but do use the platform to celebrate any milestones. - Post Consistently
We’re aware that Instagram itself doesn’t allow for a ton of characters in their posts (you only get 500) – so this is where some of those hard-working social media scheduling tools come into play. They’ll upload and schedule your posts for you, leaving you with more time to focus on the image itself – instead of thinking of what caption will work best. - Tailor Your Account to Your Customers
Once your account is up and running, make sure you’re keeping an eye on who’s clicking through to your website from Instagram. For example, if most of your Instagram traffic comes from users in the US, then your website should be tailored towards that market. That could mean using American spelling and grammar, or maybe you could even post some US-specific offers to try and encourage those people to make a purchase on your site.
How To Measure Instagram Analytics
All of the metrics you could possibly want are listed in your Ads Manager. You can find your Instagram ad’s analytics by going to a specific post, then clicking the “View Insights” button on the top right corner.
Once you’re on your Insights page, you can see what times of the day this post was posted and how many impressions it received. You can also see the number of likes and follows it got, which you can cross-reference with your other social media sites to see if they match.
Conclusion
Without a doubt, Instagram offers a cheaper and easier way for SaaS companies to increase their brand visibility. Ensure you formulate a unique Instagram strategy for your business growth. You’re guaranteed to achieve saas business growth when you follow the above strategies on marketing saas companies on Instagram.
