COVID-19 pandemic modified regular habits and routines for most of the world’s population. The changed work and life balance have disrupted the normal demand and supply chains for businesses from all sectors. As the commerce sphere still responds to the pandemic lockdown while navigating through various trials and errors, the economy is still on the spinning.
The altered lifestyle of people has revamped their outlook towards daily advertisements on social media. All the layers of the population like generation Z, millennial as well as veterans are scrolling through social media with long hours at disposal. Moreover, these social media platforms allow easily accessible ways to connect to your loved ones. This also remains one of the fundamental reasons for the upsurge in the use of social media.
With unforeseen changes in various fronts of marketing, businesses struggle to filter the rational operating systems amidst the tragic crisis. With an unbelievable increase in social media use, it should be the top priority for businesses to connect to their customers.
In this article, we will know some of the best practicing modems for advertising on Facebook and Instagram that fit the situation.
The unusual times are preceding changes and modifications to your existing social media advertising. The potential effects of ignored and misunderstood messages are huge under such extraordinary conditions. Hence, we aim to cater to the best information to build better marketing strategies in the coronavirus situation.
Test All Your Ideas
You cannot bet on ideas that will work exceptionally well or not work at all because with daily changes nobody is sure what will echo with the customers for a longer period. This is the time for trial and error that can build a substantial database for the future as the audience from all age groups are present online.
Preserve Your Advertising Model But Acknowledge the Situation
Change is constant but you cannot afford to lose the essence of your business. The core message and idea of your business should prevail following challenging times. Build a strike between them both that will connect people in the right way.
Humorous content can go a long way but tap on the emotional rampage of the current situation. Lighthearted but well-informed ads and content should work wonders for your business.
Add Proportionate Value
Your advertising campaigns should have a broad-minded focus. If your campaigns are stubborn on selling products then customers will detach from the brand immediately. Hence, advertisements should add value to customer life to excel in difficult times. Single focused advertisements that press on customers to just buy products can blemish the vulnerable situation of customers.
Extend A Smart Helping Hand
Abiding by social distancing and home quarantine rules, people have ample time to indulge in various activities. You should be making the best of this time to engage customers with your brand and products.
Free webinar or Facebook live or Instagram live can attract new customers and reassure the existing ones about their choice. You can educate people on a subject revolving around your business type and keep your customers intact.
Consistency Is The Key
The chances of getting lost in the swarm of posts are high if you fail to be consistent with your posts. With scrolling at the highest graph, people will forget about your business if they do not see it often.
However, Facebook has devised a new review policy for ads on their site. Due to the change in their staff and complete reliance on automated systems, all the ads will be subjected to the new policy. Rob Leatheren, Director of Product Management at Facebook, advises businesses to increase their ad delivery period as the new policy may delay results in its implementation period.
Build Brand Awareness
Most companies are cutting down on their advertising costs to sustain through difficult times. If advertising is not on your cards you can opt to build brand awareness that will be fruitful for your future sales in the post-pandemic situation.
Brand awareness will help people recall in times of need and it will be a good investment of time for all the businesses.
Make Best Use Of All The Features
Facebook and Instagram are flooded with various features that help you to connect and interact directly with your customers. You can use the features to advertise in the best possible way. Instagram offers features like polls, Q&A, shoppable tags, hyperlinks in bio, trending hashtags, and many more. Using all the features to connect and advertise smartly is the call of the hour.
Invest In Videos
Videos can retain customer attention for a longer time. This is directly proportional to maximum purchases or recalls in the customers. The idea of videos is a well-performing asset for businesses from all fronts and while staying at home people are eager to watch and indulge in visuals.
Just because some people feel your product is non-essential does not mean you cannot advertise. Make something and advertise that it portrays the necessity of your product. Get creative and smart to sail through tough situations.
The crisis leads to opportunities that can be positive for businesses to gear up and kick-start their advertising. With social media being on the highest scales of use, ensure you make the best use of the situation.
With millions of people glued to their screens, make your brand noticed.