One of the best ways to connect your potential customers to your brand is to personalize your email campaign. In this case, personalization means finding out a thing or two about your potential customers. After all, the more you know about your target customers, the more you can communicate with them.
That’s why email marketing is only successful if you can capture consumers’ data.
Customers’ data reveals the information (demographic, behavior graphic, interest, and more) you need to know about your audience that you can use to target them as customers. From the information, you can send relatable emails to them. That way, they should have no hesitation to click and even perform your call-to-action.
Now, the question is: how do you get the valuable data of your customers without being seen as an intrusive visual stalker in the first place?
Let’s find out!
#1. Offer an Incentive for On-site Forms and Surveys
When it comes to collecting obtaining customers’ data, on-site forms and surveys are classic but powerful. To make your forms and surveys more engaging and less “demanding,” you can offer incentives.
You can offer your customers something beneficial (like gift cards, discounts, free shipping, free email courses, e-books, etc.) in exchange for their data, such as name, email address, location, and more.
The incentives won’t only make the customers confident in completing the forms but also convince them to stick around your brand. This, in turn, will help you to create more customer loyalty.
Let’s take a DocPIES online survey, for example. The company used a $1.99 Redbox movie rental coupon code from txtMovies as a survey incentive. They saw a massive increase in response rate from the incentive they offer and from 2.2% to 11.5%!
The higher response rate means that more target audiences take and complete the survey. And when more audiences take the survey, you’ll get more customer data to use for better email marketing.