Over 2 Billion people actively use Instagram on a monthly basis and over 500 million users use Instagram every day to share content with friends, grow their business, and earn money. If you are a professional user, sharing branded content Instagram posts can help you reach a new audience, monetize your content, and boost engagement.
In this article, we’ll show you how to work with Instagram branded content tools and run Instagram partnerships to grow your business.
What Is Branded Content On Instagram?
If you want to run Instagram sponsorship campaigns and share branded content Instagram posts, first you need to know what is branded content. Instagram introduces branded content as” a creator or publisher’s content that features or is influenced by a business partner for an exchange of value.
Let’s give you some branded content Instagram examples. Think of when your favorite influencers and content creators join forces with awesome brands.
You know those posts where they’re showing off a product, service, or just giving a shout out to a brand? That’s it! But here’s the cool part – they’re totally open about it. No secrets here! They’ll let you know it’s a partnership so you’re in the loop.
Imagine your favorite influencer teaming up with a brand that totally matches their style. It’s like when your fashion-forward friend recommends those trendy shoes they got from a cool brand. Brands love working with influencers who have a big following and who vibe with their message.
how to get branded content on instagram
Running Instagram partnerships help you get discovered by more users, advertise for brands, and monetize your content. If you don’t know how to work with Instagram branded content tools, in the following, we’ll show you how to do it step by step. Here is how to set up Instagram branded content tools and share an Instagram sponsorship post:
1. Requesting an Instagram Branded Content Partnership
By default, Instagram business accounts require manual approval for any branded content requests.
If you’re keen on running Instagram partnerships, it’s important to grant them access or adjust the manual approval option to automatic.
However, maintaining manual approval is a wise choice as it allows you to oversee posts where you are tagged as an Instagram sponsor.
If you’re interested in expediting the process for content creators or providing them access, follow these simple steps:
- Open Instagram
- select Settings
- Choose the Creator/Business option.
- Set up branded Content tool
- Enable
Here, you can disable the “Manually Approve Content Creators” so everyone can tag you. But if you want to leave this option enabled, you can tap on “Approve Content Creators” and permit the ones you want.
As a creator, you can tap “Request Approval From Brand Partners” and send requests to the brands you want to share paid partnership Instagram posts.
branded content instagram eligibility
Before getting started with Instagram branded content tools, it’s important to make sure you meet certain requirements to be eligible for creating branded content on the platform. Here are some Instagram branded content warnings you should know about:
- Keep it Transparent: When you team up with brands, let your followers know it’s a partnership. Tag your brand buddy using Instagram’s special tools.
- Stay True to You: Brands love your style, so be yourself! Let your creativity shine and stay awesome.
- Follow the Rules: Play by the book! Stick to the laws and guidelines, and be clear about the business side of things. Make sure to comply with Instagram community guidelines, including rules against hate speech, calls for violence, and sexualized content.
- No Sneaky Business: Honesty rocks. Tell your audience what’s what, whether it’s a review, giveaway, or paid deal.
- Quality Matters: Your content should be top-notch. Keep those good vibes going for your followers.
- Be a Good Neighbor: Respect Instagram’s community rules. Keep your content friendly, positive, and hate-free.
- Respect Privacy: Keep your friends’ info safe. Only use data you’ve got permission to use.
- Talk About It: Don’t forget the captions! Share a fun note about your partnership alongside those tags.
- FTC Guidelines: If you’re in the U.S., give a nod to FTC guidelines for fairness in influencer land.
- You need to be in an eligible country where the product or feature is available.
- Creators and publishers should share accurate information
- Content creators/publishers cannot be government official who is subject to government rules or ethics.
Failure to comply with any of these rules will result in the error “you’re no longer eligible to use instagram branded content tools” from Instagram.
3. Set Up Your Brand Collabs Manager
After sharing branded content in Instagram posts, both sides are able to see the post’s insight and monitor its performance. The tagged account can use Brand Collabs Manager to view insights for the tagged content.
The Brand Collabs Manager is a feature within Facebook that helps connect content creators (influencers) with brands interested in collaborating on sponsored content.
It acts as a marketplace for brands and creators to find each other and work together on campaigns and partnerships. It’s designed to simplify the process of finding suitable partners and managing branded content campaigns on platforms like Facebook and Instagram.
Here’s how to use the Brand Collabs Manager:
For Creators
Access the Tool: If you’re an influencer or content creator, you can access the Brand Collabs Manager from your Facebook Page. Look for the “Brands” tab on the left sidebar, and you’ll find the “Collabs Manager” there.
Create Your Portfolio: Fill out your profile with information about your content, audience demographics, and collaboration interests. This will help brands understand your style and suitability for their campaigns.
Explore Opportunities: Brands will post campaign opportunities that you can apply for. These might be aligned with your content and audience. You can also make your profile public so that brands can discover you.
Negotiate and Accept Offers: When brands are interested in collaborating, they’ll reach out with offers. Negotiate terms, discuss expectations, and once you’re happy with the deal, accept the offer.
For Brands
Access the Tool: If you’re a brand looking for content creators, you can access the Brand Collabs Manager through your Facebook Page as well. Look for the “Brands” tab on the left sidebar, and you’ll find the “Collabs Manager” there.
Create Campaigns: Set up campaigns by providing details about your brand, campaign objectives, target audience, and content requirements.
Search for Creators: You can search for content creators based on demographics, content types, and more. You’ll get suggestions of creators who align with your campaign.
Review Applications: Once you post a campaign, content creators will apply. You can review their profiles, audience insights, and previous work to decide on the best fit.
Manage Collaborations: Once you’ve chosen creators, you can communicate with them through the Collabs Manager, send content guidelines, and discuss specifics.
Track Performance: You can monitor how the campaign is performing and get insights into the engagement and reach of the content.
After a few seconds, your application will be reviewed and you’ll be brought to the Dashboard.
Note: If your Instagram business account is not linked to your Facebook page, you can still share branded content Instagram posts. However, you are not able to view insights.
4. Start Tagging Brands In Your Content
If you are eligible for branded content on Instagram, as a creator, you can add the “Paid partnership” label to your posts, even without having a brand partner. To do this, follow these steps:
- Go to your account → Settings → Creator.
- Tap “Branded Content”.
- In the “Status” section, select “Set Up Branded Content Tools”.
- Select “Enable”.
Now you can share the post like normally you do and enable the “Paid partnership label”. If you don’t see this option, follow these three easy steps:
- Tap on “Advanced Settings”.
- Here, in the last part, turn on “Add Paid Partnership Label”.
- You can add no brands and use them independently or tag your brand partner.
5. Review Branded Contents You Are Tagged In
If you are a business partner, and a content creator tags your account In Instagram partnerships, you’ll receive a notification. Simply head to your notification tab, where you can find them within the ‘Branded Content’ section. once you open the post, you’ll have the options to report it, copy its link for sharing with others, or removing your tag. You can do this by tapping the three-dot icon at the upper right corner.
6. Create Branded Content On Instagram Stories
Instagram Stories have more than 500 million daily visitors which makes it a perfect opportunity for you to showcase your service.
Instagram branded content Stories are similar to Instagram sponsorship posts and allow you to tag brands as your partners. To create your paid partnership Instagram Story, follow these steps:
- Upload the Story as you normally do or capture one.
- Add your texts, stickers, filters, etc.
- Tap on the chain link icon at the upper right corner to add your branded content partner.
- Tap on “Tag Business Partner”.
- Search for the username (you can only view accounts you are eligible to tag) and share your Story.
7. Use AiGrow Content Creation Tool
Now that you know everything about paid partnership Instagram posts and Stories and know how to set branded content on Instagram, we want to introduce you to an easy solution to speed up this progress. AiGrow is an Instagram management and growth tool with many features such as organic growth tool, content creation service, mass Unfollow, etc.
Postmate
Our PostMate program offers full service Instagram design, post creation, and scheduling. Using this feature you can:
Have Your personal Instagram assistant
They’ll be your main point of contact and coordinate the team of experts on your behalf. Whenever you have new content, questions, or need support, your PostMate is there to help.
Stand out with expert design and content
Posting insightful, engaging, and high-quality content compels your followers to act. Our experts get to work learning your unique style and business preferences, then translate them into a custom feed design and stunning post templates.
Personalized posts for maximum engagement
Our designers create and schedule 3 to 4 new Instagram posts and Stories each week! we develop content and personalize each post using your custom branding. PostMate also includes 4 fully custom posts each month, such as a gallery or video-style property listing.
Dedicated account manager
You can also have an account manager that manages your account and posts the designed pictures for you.
How Does Branded Content On Instagram Make Money?
One of the most popular ways to make money on Instagram is to become an influencer and share Instagram sponsorships posts.
Based on the number of your followers, average likes, and views, you can start working with small and large brands and share branded content Instagram posts.
You can also grow your audience and get more followers so you can partner with famous brands. Here you can read everything you need to know about how to earn money as an Instagram influencer: How to become an Instagram influencer and earn money?
FAQs
Now let’s answer some frequently asked questions about this subject:
How do you qualify for branded content on Instagram?
Build an engaged following, establish a niche, and maintain authenticity to qualify for branded content partnerships.
How much does Instagram pay for branded content?
Payment varies widely, influenced by factors like follower count, engagement, and campaign specifics.
What is branded content?
Branded content is when creators collaborate with brands to promote products or services, disclosed to the audience.
What is an example of branded content?
A fitness influencer showcasing a sports drink during a workout.
what is instagram branded content tools?
Tools for creators and brands to collaborate transparently, helping track and manage partnerships.
how to remove branded content notification on instagram?
Open the notification, tap the three dots, and select “Hide This.”
how to use branded content tools on instagram?
For creators, tag brands using the “Branded Content” feature. For brands, access via Creator Studio or Business Tools.
how to get instagram branded content tool?
Available for eligible accounts, convert to business or creator account.
how do you get approval for branded content on instagram?
Use “Branded Content” tool, brands approve via Facebook Business Manager.
how to request approval for branded content on instagram?
Creators request via “Branded Content” tool, brands approve via Business Manager.
how to remove branded content instagram?
Open post, tap three dots, select “Remove Branded Content.”
how to get paid for branded content on instagram?
Set terms with brands, negotiate payment based on reach, engagement, and content type.
Conclusion
Create branded content Instagram posts help creators and influencers monetize their content and earn money on this platform. On the other hand, brands and businesses can run Instagram sponsorships as a part of their marketing strategy to attract new users, grow their followers, increase engagement, and boost their brand awareness.
In this article, we showed you how to step by step use paid partnership Instagram tools to get more views. Also, we introduced you to a content creation tool, AiGrow, that helps you save time and creates unique designs for you.
