Real estate lead generation software captures leads, automates follow-up and tracks deals. This guide compares seven platforms with prices from vendor pages, features to look for and compliance notes.
Quick answer: real estate lead generation software ranges from simple CRMs such as Wise Agent and Follow Up Boss to platforms that also sell leads, such as Real Geeks, CINC, Lofty and Zillow Premier Agent. Many vendors hide pricing. Compare setup fees, contracts and cost per closed deal, and follow Do Not Call, CAN-SPAM and fair housing rules.
Key Takeaways
- Decide whether you need a CRM, lead sources or both.
- Many vendors do not publish prices.
- Ask about setup fees and contract terms.
- Measure cost per closed deal.
- Follow consent and fair housing rules.
Real Estate Lead Generation Software in 2026
Real estate lead generation software captures leads, follows up automatically and tracks deals. Some platforms also sell the leads themselves. This guide compares widely used options using vendor pages read in October 2026. Many vendors do not publish prices, and some third-party figures conflict, so we mark what we could verify. See real estate lead generation ideas for strategy.
Disclosure: DMpro and contactID are built by the same team as this website. Prices and ratings below are as reported on vendor pages, the Chrome Web Store or review sites in October 2026 and change often; verify before buying. This is not legal advice.
Figure 1. What the software does.
Real Estate CRMs and Lead Platforms Compared
| Tool | Entry price (as listed) | Trial | Notes |
|---|---|---|---|
| Follow Up Boss | Grow $69 per user per month ($58 annual); Pro $499 ($416 annual, 10 users); Platform $1,000 ($833 annual, 30 users) | Free trial; page says both “no contract” and “14-day” | Claims 200+ lead sources and 250+ integrations |
| BoldTrail (formerly kvCORE) | Contact for pricing | Demo | Rebranded from kvCORE in June 2024, per trade press; pricing varies by team size and modules |
| Real Geeks | Platform $399 per month plus $500 setup (2 users) | Demo only | Lead packages sold separately; lead volumes are the vendor’s estimates |
| CINC | Request pricing; add-ons such as CINC AI from $200 a month | No trial listed | Google and Facebook lead products |
| Wise Agent | CRM $49 per month ($42 annual) | 14-day trial | Simple CRM; enterprise custom |
| Lofty (formerly Chime) | Request pricing; lead-gen programs include a 20% ad-management fee | No trial listed | Renamed from Chime in November 2023 |
| Zillow Premier Agent | Agents choose ZIP codes and buy share of voice; no public rate card | — | Zillow Flex uses a success fee from escrow in select markets; terms vary |
Other tools exist. BoomTown and Sierra Interactive did not show readable official pricing, so we left their prices out. LionDesk has been wound down by its owner, Lone Wolf, according to trade press, so it should not be a new purchase.
Features to Compare
- Lead capture: IDX websites, landing pages, forms and ad integrations.
- Lead routing and speed-to-lead notifications.
- Automated follow-up by email and text, with consent controls.
- Pipeline and transaction tracking.
- Calling and texting, with Do Not Call compliance.
- Integrations with MLS, e-signature and marketing tools.
- Reporting by lead source and cost per closing.
Compliance Notes
Automated texts and calls need the right consent. The FTC says Do Not Call lists must be synchronized at least every 31 days, and its penalty can reach $53,088 per violation. CAN-SPAM applies to email. Fair Housing rules apply to ads. See real estate lead generation ideas.
How to Choose
- Decide if you need a CRM only or also lead sources.
- Ask for pricing, setup fees and contract terms in writing.
- Check which lead sources are included and how they are billed.
- Test follow-up automation with your own leads.
- Measure cost per closed deal, not cost per lead.
A 30-Day Plan
- Week 1: define your ideal customer and your offer in one sentence.
- Week 2: build a small, clean list from sources you can defend, and write two versions of your message.
- Week 3: send a small batch, read every reply and fix what confuses people.
- Week 4: measure replies and meetings, drop what fails and scale what works slowly.
Sources
- Follow Up Boss pricing (vendor)
- BoldTrail pricing (vendor)
- Real Geeks pricing (vendor)
- CINC pricing (vendor)
- Wise Agent pricing (vendor)
- Lofty pricing (vendor)
- FTC: Do Not Call provisions of the Telemarketing Sales Rule
- FTC: CAN-SPAM Act compliance guide
Frequently Asked Questions
What is the best real estate lead generation software?
Follow Up Boss, BoldTrail, Real Geeks, CINC, Wise Agent and Lofty are widely used. The best fit depends on team size, budget and whether you need lead sources.
Which CRM is cheapest?
Wise Agent lists $49 a month, while Follow Up Boss Grow lists $69 per user. Many vendors do not publish prices.
Is LionDesk still available?
According to trade press, Lone Wolf wound down LionDesk and moved users to another product.
Do these tools sell leads?
Some do, such as Real Geeks, CINC and Zillow Premier Agent. Others are CRMs only.
How do I compare tools?
Test follow-up, lead routing and reporting with your own leads and measure cost per closing.
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