Anyone who posts on different social media platforms needs to have a better understanding of the algorithm and the performance of the content they create. That’s where analytics come to your help. In this blog post, I’m going to specifically discuss TikTok analytics and mention the best tools that do the same job.
Plus, I will teach you how to access TikTok Analytics and check your performance easily. Now, if you’re ready to know more, let’s jump right in!
What Is TikTok Analytics?
As the name suggests, analytics on TikTok is the in-app feature for tracking the performance of your posts on the platform.
Using TikTok analytics, you can see the insights of your posts and determine whether they reached the level of engagement you had in mind.
How to Use TikTok Analytics Tools Effectively?
Using TikTok Analytics tools effectively involves understanding the key metrics and regularly checking performance and insights to optimize your content. Here’s a detailed guide on how to use TikTok Analytics:
First of all, you need to switch to a business account. To do so:
1. Go to your profile and tap the hamburger menu at the top right of the screen.
2. Choose ‘Settings and privacy.’
3. Then, tap ‘Account.’
3. Select ‘Switch to Business Account’ and follow the steps.
4. Finally, the ‘Business suite’ option will be added to the hamburger menu section. There, you can choose ‘Analytics’ and see all the insights.
Afterward, remember that setting clear goals and tracking trends is important for measuring progress. You need to analyze engagement metrics like comments and shares, rather than just chasing views, to understand what your audience is looking for.
Also, you should compare your performance with competitors and experiment with different video formats based on your videos’ insights.
Key Metrics to Track on TikTok
Now, let’s take a look at the key features and metrics in TikTok Analytics and see what kind of insights you can gain from them:
1. Overview
The Overview section is your one-stop shop for getting a quick understanding of your overall TikTok performance.
Here’s what you can track:
A. Performance
This section focuses on three key areas:
a. Reach
This tells you how many people saw your content. It includes:
- Video Views: The total number of times your videos were played.
- Reached Audience: The number of unique users who saw any of your content, including videos and profile views.
- Profile Views: How many times users have visited your profile page.
b. Engagement
This measures how people interact with your content. It includes:
- Likes: The total number of likes your videos received.
- Comments: The total number of comments left on your videos.
- Shares: The total number of times your videos were shared.
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c. Conversions (optional)
Here, if you’ve added a call to action with a phone number link, you can see how many times users clicked on it.
B. Your Most Popular Videos
This section highlights your top-performing videos based on the number of views. You can analyze these videos to understand what kind of content resonates most with your audience.
C. Followers
Here, you can dive deep into your follower base. This section includes:
- Net growth: The total number of followers over a period.
- New followers: The total number of new followers you acquired.
- Lost followers: The total number of followers you lost.
2. Video
This section allows you to analyze the performance of individual videos.
You can filter them by:
- Most Recent: See how your latest videos are performing.
- Most Number of Video Views: Identify your most popular videos.
Within each video, you’ll find detailed analytics like views, completion rate, engagement metrics (likes, comments, shares), and where the views came from (For You page, hashtags, etc.). This helps you understand what elements contribute to a video’s success.
3. Audience
Understanding your audience is important for creating high-quality content.
This section provides insights into two groups:
A. Reached Audience
This shows the demographics of users who saw any of your content, including those who didn’t necessarily engage with it. You’ll see details like:
- Activity: How active these users are on TikTok.
- Age: Age distribution of your audience.
- Gender: Breakdown of male and female viewers.
- Top 10 Countries: The countries where your audience is concentrated.
- Top 10 Cities: Cities with the highest concentration of your viewers.
B. Engaged Audience
This narrows down the focus to users who actively interacted with your content (liked, commented, shared). This way, you can analyze their demographics to understand who connects most with your content.
By comparing these two groups, you can find out if you’re connecting with the right audience and if your content is getting people interested and interacting.
4. Live
Ever wanted to go live on TikTok? This section typically includes information like total views, unique viewers, new followers gained during the live session, and total live stream duration.
Analyzing these metrics, you can assess the effectiveness of your live content and identify areas for improvement.
The Importance of TikTok Analytics Tools
TikTok Analytics tools are essential for content creators, influencers, and businesses who want to optimize their profile on the platform. They provide data on content performance, including metrics such as likes, comments, shares, views, and watch time.
Using such tools, TikTokers can refine their content strategies and make posts that their audience prefers. Analytics tools also offer insights into audience demographics and activity patterns, helping creators to schedule posts for maximum visibility and engagement.
For businesses, TikTok Analytics tools are invaluable for measuring the effectiveness of marketing campaigns, optimizing targeted advertising, and tracking their overall growth and success.
Additionally, these tools help in building a community by encouraging interaction based on detailed feedback, ultimately driving better content quality and achieving strategic goals on the platform.
3 Best TikTok Analytics Tools
Although the best of these tools is the in-app TikTok Analytics itself, here are some other TikTok Analytics trackers that might help you better understand your audience preferences.
1. Hootsuite
This popular platform simplifies workflow for managing multiple social media platforms, including offering some basic TikTok analytics and providing reports and graphs.
Using Hootsuite, you can track basic video performance metrics for any timeframe you want, analyze follower growth and demographics, or even compare the data between two platforms (for instance, your reels and your TikTok videos).
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2. Countik (Free)
This free tool focuses on analyzing public TikTok profiles, making it perfect for quick competitor or trend insights. Plus, Countik allows you to analyze video performance metrics (views, likes, comments, shares) and identify top-performing content for any public TikTok account just by entering the target TikTok handle and tapping the magnifying glass.
However, it doesn’t offer follower insights or scheduling capabilities. It is only a great free option if you need a quick look at competitor performance or want to understand current trends on the platform.
3. SocialBee
As a TikTok analytics viewer, SocialBee offers scheduling, publishing, and powerful analytics features specifically designed for TikTok.
Using SocialBee, you can track video performance metrics (views, likes, comments, shares), analyze follower demographics (age, gender, location), identify top-performing content and hashtags, and even schedule and publish videos directly to TikTok (with paid plans).
SocialBee helps you understand your audience and content performance while also making it easier to create and share content.
How to Check Analytics on TikTok on Desktop?
Earlier in the blog, we mentioned how to see analytics on TikTok on a mobile device. Now, it’s time to see how to do so on a desktop. To check your analytics, you only need to:
1. Go to tiktok.com and log into your account.
2. Then, tap the profile icon at the top right of the screen and choose ‘Business Suite.’
3. Here, you will find all the data you need to check out.
Last Words
In this blog post, we’ve covered the importance of TikTok analytics, discussed how to access and use it, and highlighted the key metrics to monitor.
TikTok analytics is an in-app feature for tracking post-performance, providing insights into engagement levels. To use this feature, you must switch to a business account first and then check key metrics to optimize your content.
Plus, we mentioned that beyond the in-app analytics, tools like Hootsuite, Countik, Sprout Social, and SocialBee offer additional insights on TikTok posts. In short, using these analytics tools and techniques, you can better understand your audience and achieve greater success on the platform.
FAQs
Now, let’s take a look at some frequently asked questions regarding TikTok Analytics.
1. How to See TikTok Analytics?
To see TikTok analytics, the ‘Business Suite’ option will be added to the hamburger menu section on both mobile and desktop. There, you can choose ‘Analytics’ to access all your data and insights.
2. How to Turn on Analytics on TikTok?
To turn on analytics on TikTok, switch to a business account by going to your profile, tapping the hamburger menu, selecting ‘Settings and privacy,’ then ‘Account,’ and finally ‘Switch to Business Account.’ This enables access to TikTok analytics through the ‘Business Suite’ in your profile settings.
3. What Is TikTok Shop Analytics?
TikTok Shop analytics are tools that help sellers on TikTok understand how well their online store is performing. These analytics show data like sales, customer interactions, and other metrics that can help sellers improve their store and sales strategies.
