As a business, you can leverage the TikTok platform to start getting sales from growing website traffic from TikTok.
Here’s how to get started.
Why Add TikTok to your Social Media Strategy?
There are multiple reasons why TikTok makes for a great addition to your social media strategy.
If you pick 10 random people browsing their phones, odds are you will find five of them on TikTok.
Tiktok captured the attention of Gen Z and the young demographic as a whole because the platform always rewards creativity and innovation. Part of the excitement is owing to the fact that there’s no fixed formula that helps you go viral on TikTok. You never know what clicks.
The best advice is this. Be creative, original, and entertaining. Experiment with different posts, try posting different types of content to generate engagement and reach a broad audience to convey your values.
As a content creator, you can grow your site traffic with the help of TikTok. The more people like your content, the more views you get. The more people know about you and reach to your site to make purchases.
Guide to Using TikTok To Growing Website
TikTok offers different ways to improve brand awareness, sales, and conversion rates.
As you attract higher traffic, not only do you find more clients on social media, but you also get a chance to convert that traffic into sales.
Start with a Good Bio
To be successful on TikTok you need to start with a profile makeover. The TikTok bio represents your brand and you don’t want to clog it up with unnecessary words. Or, worse, to leave it blank.
The TikTok bio tells users about your business’s values and goals. It represents your audience, the content you create, and how well you value the community.
If you have a sustainable brand, you can share fitness tips with your followers. Make it clear who you’re creating content for and the purpose of the content.
Add Website Link in the TikTok Bio
With a TikTok business account enabled, you can add one website link to the TikTok bio.
You can have a regular homepage URL in the TikTok bio. I won’t recommend doing this if your main goal is to generate traffic.
The majority of your TikTok followers probably haven’t visited your site yet. Those who already visited the site don’t know it well enough to navigate to the piece of content you want to build
hype around on.
In order to make things simple, consider adding a landing page with multiple links and clickable descriptions so that followers find what they want to look for.
To make things simple for your TikTok followers, set up a landing page that has multiple links as well as clickable descriptions to allow your followers to find what they want.
If you want to promote a recipe on TikTok think of the traffic potential of placing a description that says Leftover Salmon rice. Instead of just a generic homepage link that offers no clues to the visitor on what they could potentially find when they click a link.
There are several ways to solve this problem:
Build a landing page of your own from scratch: This method requires that you rub a little bit of elbow grease and start working. If you have zero experience creating sites this is going to be a bit difficult. However, this also gives you more flexibility.
Use a special “link in bio” service: There are also services that help build specialized landing pages that don’t require any coding or tech skills from your end. Regardless of the method you choose, create a landing page for your TikTok audience. Start by thinking from their point of view.
Some good services are Link.bio and LInkTree.
Don’t simply add a link to the homepage and hope that users will navigate their way to sales or landing pages to signup forms and other web pages that can maximize conversion rates.
You need to convert the traffic you’re attracting and add links to the pages after you get users to visit the links from the bio. This gives them a reason to sign up right away.
Here’s how you add your website link to your TikTok bio:
- Step 1: Change your account to a TikTok business account
- Step 2: Go to me tab and click on the three-dot menu
- Step 3: Tap on Manage account and go to Switch to Pro account
- Step 4: Click on Business
- Step 5: Follow the onscreen instructions to set up the TikTok business account.
- Step 6: Go to the Me tab again and click on Edit profile. Add the link to your website in the bio box and click on Save.
Post Creative Content
Your content drives your target audience to website traffic. Apart from creating engaging content that’s fun to watch, pair it with products or services and advertise them to attract an audience online.
If you run an investment blog, create content that gives financial tips to users to save money. Tak about side hustles that generate more money. Talk about real estate assets to invest in. When creating social media posts, you can make use of special effects like the watercolor effect with the help of watercolor brush set procreate.
Add Call to Actions
Adding a link and creating interactive videos isn’t often enough to persuade viewers to click the link in the bio.
Simply adding a link and creative interactive videos isn’t enough to persuade viewers to check out the link on your bio.
Add a strong and powerful CTA button to your videos, as well as your bios to ensure people click on the link and visit your site. The CTA is the ultimate way that helps grab people’s attention and make them click on the link.
This CTA is your ultimate way to grab their attention and make them click on the website link.
If you have a TikTok feed that promotes videos, simply add a line like Shop our TikTok feed today. Add the link to the web page and see the traffic growing on your site. Mention all that you get for free as you click on the CTA on the website.
There are more ways than one to create an actionable TikTok CTA. The most creative you go the better the chances of growing your site traffic.
Choose a Good Posting Time
Posting at the right time can improve the results you’re getting with TikTok. Don’t simply post content on TikTok randomly and expect that this sporadic posting will start snowballing. Create a content schedule. Publish your content when most of the audience is likely to be online.
This maximizes the visibility of your content and helps it reach more followers just as easily.
There are multiple tools to research the timeline where people are online.
Tease Your Website Content in Videos
Another way to build more people to click on your site and tease them with your content.
If you want people to sign up for your newsletter, create videos for the launch and say that the first 50 signups get a freebie when they sign up. If your ebook is on self-finance create TikTok videos about certain topics inside the book and then people download the book to get more strategies.
Entice users to leave the app and offer something valuable in return. This is a valualbe step in the marketing journey that can get you many viewers clicking on the link and getting redirected to the site.
Organize Contests & Giveaways
Giveaways and contests are a popular way to build a following in no time. Simply announce the context where your audience needs to check the website or share the content with their friends or others to get a free demo or free trial, access to limited-time offers, free goodies, or anything else.
To make sure you generate traction with this, the price should be lucrative enough to hook in your audience.
To take the next step, you can also ask participants to fill out your lead generation form as the entry requirement and make the most out of lead analytics software to track the performance of your campaign.
Get Shoutouts from TikTok Influencers
You can always hire TikTok influencers to purchase shoutouts. You can go directly to any TikTok influencer account and enquire about shoutout prices. This is a good way to target the right audience you want to have.
Overview of Getting More Traffic on TikTok
Getting traffic from TikTok is often a confusing topic when you compare the channel with something like Instagram or Pinterest. It has no comparison to Facebook or Twitter.
Broken down simply, getting more traffic from TikTok involves the following:
- Create the content on your site that is valuable for your TIkTo audience
Create TikTok to tease and promote website content - Make it easy to realize this content is there.
Conclusion
With the help of traffic with shoutouts from TikTok influencers, from creating teaser videos, organizing contests and giveaways and above all having a great bio in place. This is how you get more traffic from TikTok back to your site.
