The concept of “micro influencers” only emerged within the past few years. Currently, the term “nano influencer” describes the person who has the most influence with a small audience.
Micro influencers are a recent notion. Currently, “Nano influencer” describes someone with a small audience. A question to ask oneself is whether marketing through micro influencers is the way of the future.
There’s no doubt that both brands and influencers have found success with influencer marketing. Brands are starting to see nano influencers as a genuine, cost-effective, and time-saving influencer marketing option.
In this blog, we’ll get to know some of these niche creators, the benefits of working with them, and ways to find the best nano influencers for your brand to collaborate with.
Who are nano influencers?
While micro and macro influencers are easily identifiable thanks to their large audiences, nano influencers go entirely unnoticed by the traditional methods of influencer marketing.
Nano influencers have between 1K and 10K followers on social media. Their product recommendations tend to be highly trusted because they are more specific and genuine than those of more prominent influencers.
How can you find and work with nano influencers?
If you want to find Instagram influencers in your niche, or more specifically, you want to discover nano influencers in your niche, then here are a couple of ways to do so:
1- Influencer marketplace
One of the main attractions of the influencer marketing market is that it is expanding at such a rapid rate. With the many influencer finder tools available today, businesses can quickly identify key opinion leaders in their field and begin productive conversations with them.
One of the best solutions to your problem of finding Instagram influencers is simply using Ainfluencer. Why, might you ask?
Ainfluencers influencer database streamlines the process of finding key opinion leaders. If you want to discover Instagram influencers, Ainfluencer is one of the tools that can help you do that.
Ainfluencer
Find the best influencer related to your niche quickly and easily using top-tier influencer marketplaces such as Ainfluencer.
An ideal influencer finder tool would have numerous helpful features that would aid in finding Instagram influencers in your niche, the most relevant influencers for developing your brand.
Ainfluencer gives you unrestricted access to its extensive database of influential people, unlike most of its rivals which need payment before providing any results.
This means there is no predetermined fee for using Ainfluencer; companies and influencers work together to settle on a mutually agreeable rate.
Moreover, you may build campaigns on Ainfluencer and let influencers seek you out or invite selected influencers.
Learn how to use Ainfluencer to discover Instagram influencers by watching this video.
As an alternative to traditional marketing agencies, Ainfluencer offers much more. You gain a reliable partner whose interests align with your own.
2- Search Google to find influencers
The second way to find Instagram nano influencers is by utilizing Google to look for nano influencers who can aid in spreading the word about your brand to the people you want to see it.
You should consider that manually searching for nano influencers and doing an influencer audit to examine their online behaviors makes Google searches considerably more laborious and time-consuming.
3- Do Hashtag Research
Hashtag research is one of the most popular methods for discovering potential nano influencers. Since Twitter and Instagram influencers are well-known for their enthusiasm for hashtags and interest in trends, these two social media sites are ideal. Simply enter the relevant terms into the respective search fields of each service. If you want to see what people are talking about, you need only visit their profiles.
To find Instagram influencers who impact the fashion industry, you can search the hashtag “#travelinfluencers,” for instance. If you want to discover influencers in your niche, you can use hashtags like “#travelblogger.”
You may sort Instagram hashtag searches by “Recent,” “Reels,” and “Top.”
Twitter allows you to search hashtags by individuals, photographs, videos, the top, and even geography. Along with following accounts, you can follow hashtags related to your brand and influencer marketing campaign’s goal.
By keeping tabs on these things, you’ll always know what kind of material is trending and who is most active in your area, allowing you to form fruitful partnerships with them. Take into account the influencer’s target audience’s age, gender, and location to make sure they are a good fit for your brand. You should also look into the level of involvement of their followers and the standard of their content.
4- Search By Keywords
You may locate established influencers by searching for the most incredible videos and channels in the field of your interest using the keywords of posts on Google and many other sites.
You can learn more, without spending much money, about the creators whose fame has endured by refining your search keywords.
5- Start Following Blogs And Bloggers
One of the best ways to find nano influencers is to subscribe to related blogs. Reading blog posts regularly can help you identify key opinion leaders and influencers in any field of study. This will help you zero in on the people likely to have an outsized impact on your target audience because of their sizeable online footprint.
6- Get the most out of Linkedin
In today’s social media-driven culture, it’s crucial to be well-versed in making the most of the various platforms at your disposal. There are several purposes for which one can utilize LinkedIn outside just keeping in touch with one’s coworkers.
A further use is tracking down crucial opinion formers in your field. LinkedIn’s ability to search for influential people may appear unusual at first. However, the ability to do specific searches according to area and position helps speed up locating the appropriate individuals.
7- Look At Your Followers and Followings List
If you look at your list of followers, you can uncover influential people interested in what you do. This works both ways; if you’re curious about the work of particular influencers, perusing the profiles of those who follow you can help.
The Benefits of Working with Nano Influencers
Here are some of the advantages that working with nano influencers could provide for your brand:
1- Genuine interest
CEO of the influencer marketing platform Heartbeat Brian Freeman used the term “nano influencer” to describe content providers with a sizable but niche fanbase.
Take a 25-year-old with 1,300 or 2,400 followers, for example. Exactly who are these devotees, then? People they went to high school with, college with, and the young professional community,” he said Built In.
However, Freeman doesn’t consider his short reach a drawback. Small influencer marketing works so well because of the intensity and personalization of having a limited audience.
“People have always leaned on the advice of their peers when making purchase decisions,” Freeman said. “If you’re hearing a recommendation from somebody you trust and somebody who doesn’t do endorsements lightly, then that’s going to impact your perception of the brand being promoted significantly… and influence you toward a purchase.”
It’s easy to see why: Personally, I won’t pay much attention if someone famous like Dwayne Johnson posts a picture of himself wearing and recommending a pair of sneakers. On the other hand, if my friend from college who posts cool menswear videos and has discerning taste does the same thing, I might be tempted to check out the shoes.
I’m more likely to trust a product recommendation if it seems genuine. By launching nano influencer campaigns, companies can appeal to consumers on an emotional level like this.
2- Expenses Are Minimal
Lasquite says corporations engage with micro influencers to maximize advertising costs, reach new audiences, or “raise brand awareness.”
Working with small-base influencers is an excellent way for a new company or product launch to obtain attention. Paying Kendall Jenner, a major celebrity, for a Pepsi photo makes financial sense. But If you have a small business and are selling vegan dog treats, it might be more cost-effective to pay 50 pet influencers- dog influencer with 3K followers each to post about it, where their followers will most probably buy your product more willingly than a celebrity figure advising them to do so.
Small-base influencers that offer sponsored posts for free goods are in demand. Depending on engagement metrics, brand category, and deliverables, they may charge anything from $25 to $50 (on the low end) to several hundred dollars (on the high end). (It is usual practice to have one in-feed post and one story published together.)
3- Convenient to collaborate with
Nano influencers may be cautious about the product they recommend but are more inclined to sign an endorsement agreement than big influencers. If you want to work with small-based influencers, you should be able to. They are less expensive, more modest, and easier to work with than those who have already reached the renown of millions of followers.
Again, they need to be more famous to have a communications staff or agents, so you don’t have to go via them. Nano influencers may have a smaller audience, but their followers are more engaged and likely to become paying clients.
30 top nano influencers to check out
We have prepared a list of the top 30 nano influencers in different niches for you to interact with them:
1. Ella (@daysof.ella)
Ella has more than five years of expertise in photography and video editing and more than eight months of experience in content creation. She is pursuing her bachelor’s degree in psychology right now. Her primary residence is in Montreal, Canada.
Currently, she has collaborated with brands including “Mejuri,” “Bubble,” “Salty Crush,” and more. Her Instagram profile serves as a portfolio where brands may view samples of her work to gauge interest in collaborating with her. Presently, Ella’s Instagram following is well over 4K. She is the go-to gal if you need a nano influencer.
2. Morgan Kline (@morgantimm)
Morgan is an influencer as well as a blogger and writer. She may have roughly 9K followers on Instagram, but she has over 150K followers on Tiktok. She frequently posts images of her pets on Instagram, but on her other social media accounts, she also posts DIY projects and baby name suggestions.
3. Sarah Wilkins (@thenutritionistmom)
Sarah Wilkins, a mom of three adorable little ones, is on a mission as a well-being influencer to assist other women in making positive changes for their well-being and the happiness of their children.
Sarah frequently shares videos about diets and nutrition issues, as well as recipes, on her Instagram account. Her Instagram is filled with delicious and nutritious meal ideas. She has currently reached a milestone of 10K followers.
4. Tiffiny (@hergutfeelings)
As seen on her Instagram, Tiffiny is a food influencer who prefers not to repeatedly eat the same old bland dishes. Instead, she shares weekly recipes for delicious, simple, healthy, and aesthetically pleasing cuisine. She enjoys preparing all sorts of beverages and sweets. At the present moment, she has more than 7K Instagram followers.
5. Marise (@situpsandsippycups)
Marise’s Instagram bio describes her perfectly: she’s a “hot mess” working mom. As a nano influencer, she collaborates with companies like Sephora and SmartSweets.
As a fitness influencer and instructor, she regularly shares uplifting snapshots from her fitness routine. Also, as a body positive influencer, she tends to promote positive and heart-warming messages about body positivity. There are currently 5K people who follow her on social media.
6. Alicia (@loveablelyns)
Alicia is a nano influencer and birth & wellness consultant, so she’s your best bet if you’re in the market for both. On her website, she describes herself as an “empath who wears her heart on her sleeve.” As a mom blogger, she writes extensively about her experiences as a mother of four and anything one may want to know about holistic living.
She has more than 4K current followers. She regularly updates her Instagram with adorable photos and videos of her kids dancing to TikTok.
7. Armani (@authenticallyarmani)
In addition to being a travel influencer, Armani also loves to create vlogs about health, and lifestyle topics and issues. In addition to her over 6K Instagram followers, she has over 10K likes on Tiktok. You should check her out because she frequently posts Reels about all things lovely and wholesome.
8. Cara (@rootcausewithcara)
Cara is a caring mom who frequently provides excellent advice on what to eat and what not to do during pregnancy that might be of great use to other new moms. In addition to her status as a nano influencer, she has worked with various brands in various collaborations. A total of 8.6K people follow her on Instagram right now.
9. Mercedes (@mercedesjalil)
Mercedes specializes in holistic wellness and nutrition and is trained as a health coach. She loves to perform organic gardening. Additionally, she is a devoted yoga influencer.
On Instagram, she usually shares photos of her family and how she lives, while on her website, she writes about everything and everything that catches her attention.
As a lifestyle influencer, Mercedes’s mission is to provide information about healthy lifestyle choices and inspire others to experience the benefits of making those changes for themselves. She presently has over 5K followers on her Instagram.
10. Victoria Lee (@stick_with_it_fitness)
Victoria is a mental health influencer who prioritizes health and other essential issues. She frequently shares visual content on social media with inspirational quotes and advice for living healthier, happier lives. Now, over 6K people follow her on her Instagram account.
11. Sophia (@sophiaj.co)
Sophia has become an encouraging influencer in the realm of self-improvement through visual content on Instagram. She shows off her incredible sense of fashion in Instagram posts. If you’re looking to team up with a nano influencer who is a passionate fashion influencer and beauty influencer and has over 7K followers, look no further than Sophia.
12. Becky (@beckylovetree)
Becky specializes in nutrition and is also a personal growth coach. Since she has collaborated with many companies to promote their products, she is also highly regarded as an influencer. She frequently shares inspirational quotes and movies with uplifting messages, as well as clips from interviews with people who have had mental health issues. She has more than 7K current followers.
13. Ashten (@ashtenbuck)
Ashten is a 4th-year naturopathic medical student with an honors degree in nutrition & dietetics. You may learn a lot about the effectiveness of natural health products from her work as a product educator for “healthyplanet.” She’s pretty curious about things like chronic fatigue and infections, as well as cell health. In the future, followers will likely encounter additional material along these lines. The number of people who follow her on Instagram is now above 7K.
14. Lisa (@herwellnessdesign)
Lisa is a mother and a holistic health coach. She frequently shares information on her blog about how to cook delicious and nutritious meals. She also frequently shares visual documentation of her life. As of now, she has over 1K devotees.
15. Jillian (@jillian.bruno)
Jillian might not be a New Yorker, but she could be known as an NYC influencer. she tends to share numerous pictures depicting her daily life in New York. Nearly 2K people follow her on social media, and she posts frequently.
16. Nadine (@stampoutloud)
Nadine makes pet tags and keychains for animals. In addition, she frequently lists them for sale on Etsy. To date, she has amassed more than 9K Instagram followers.
17. Wankaya (@hairbywankaya)
Wankaya is a mom and a hair influencer on Instagram and Youtube, where she frequently posts helpful videos for busy ladies. In addition to being the company owner behind the popular “one” line of hair care products, she is also a successful businesswoman. She’s an influencer on Instagram with over 9K followers right now.
18. Jane (@foodbyjaner)
Jane, a nano influencer in the food industry, regularly shares delicious and nutritious recipes for various Asian dishes. The caption includes the formula, saving you time and effort searching for it elsewhere. The latest Instagram count puts her at around 2.5K followers.
19. April (@dreamin.in.french)
April has a particular fondness for Paris, the city of love. She occasionally creates a video on her exploration of Parisian activities that a single person can undertake. She might not be from France, but she is known as a french influencer. She loves to share her French lifestyle and publish stunning city photos. She has about 6K current followers.
20. Metz (@mc17ft)
Metz is a nano fashion influencer that uses Instagram to share photos of his clothing. His current number of followers is around 1K. He takes great care to present himself aesthetically pleasing, which extends to his Instagram feed. His feed, it should be noted, is all the more authentic for not being excessively filtered.
21. Hillary Moodie (@hillarymoodie_makeup)
Hillary is your girl if you’re looking for an influencer in beauty. She shows off her makeup skills in videos and photos and endorses various cosmetic companies. Presently, she has close to 3K Instagram followers.
22. Eylis (@eylis.makeup21)
Eylis is a makeup artist and Instagram beauty influencer. She creates videos to help others learn or to translate texts. Her current fan base is around 8K strong.
23. Silvana (@silvanaruiu)
Silvana is a fashion influencer who frequently shares content showcasing her stylish living and travel locations and her chic wardrobe choices. Presently, she has over 2k devoted fans.
24. Venus (@latteandskin)
In addition to being a skincare influencer, Venus also creates videos about her makeup looks. She works as a freelance beauty consultant. She frequently shares tutorials on applying makeup and taking care of her skin. She recently surpassed 4K Instagram followers.
25. Jazmine (@muajazmine)
Like many other influencers on this list, Jazmine became interested in the beauty industry because of her passion for cosmetics. She often promotes her flawless cosmetics by posting before-and-after photos and videos online, and several cosmetics and skincare companies endorse her. She has more than 3K followers right now.
26. Whitley (@classysassywhit)
Whitley has a significant impact on the fashion and lifestyle industries. She mixes preppiness with modern fashion. On Instagram, Whitley frequently shows off her comfortable style. She has nearly 10K followers right now.
27. Candice (@candicemcneeley)
The aesthetics of Candice’s Instagram feed is top-notch. She frequently shares photos of her and her kid looking stylish. She has more than 9.7K followers.
28. Alex Sawyer (@alexsawyer02)
Alex Sawyer frequently photographs her daily life. She shares photos of her trip houses and the activities she participated in. She now has almost 9K followers.
29. Rachel Ward (@looklovelyliving)
If you have baby fever, you should follow Rachel on Instagram. She usually posts cute images of her child and some family portraits. She also posts photos of herself in stylish outfits. She is also a brand ambassador for the company “lulus.” She now has almost 9K followers.
30. Neeks (@denekakeanna_)
Even though Neeks has around 1K Instagram followers, her feed is always on fire because of her chic outfits. Her Instagram is filled with pictures of her stunning wardrobe; this may be only the beginning of her career as a fashion influencer.
Conclusion
Thankfully, the day when brands cared primarily about their number of followers appears to end. These days, influencer marketing agencies seek content makers who can stand out from the crowd and earn their followers’ trust.
Small-based influencers are synergistic because they have the qualities of both types of influencers. They are committed to their work and willing to speak up for causes they care about.
You can hire small audience influencers at the beginning of their careers and guide them to become highly influential brand ambassadors.
FAQs
Nano influencers are people who have between 1K and 10K followers on social media. Their product recommendations tend to be highly trusted because they are more specific and genuine than those of larger influencers.
To give some context, an influencer is considered micro when they have between 10K and 50K followers, and a nano influencer when they have between 1 and 10K followers.
