The ultimate guide to setting up an Instagram shop in 2022

guide to set an Instagram shop

[vc_row][vc_column][vc_column_text]With more than 500 million active users every day, Instagram is one of the most popular social media platforms these days. If you are a business owner, you can create an Instagram shop to increase your customers.

 In this article, we’ll show you how to set your Instagram shop to boost your sales. Also, we’ll introduce you to an Instagram growth service for faster growth. 

If you are starting an Instagram shop and are looking for a way to gain more followers, try AiGrow for free. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_btn title=”Try AiGrow for free” link=”|||”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

What is an Instagram shop?

The Instagram shop is a feature that allows businesses to showcase their product catalogs to reach new customers. By setting your Instagram shop, you can add a View Shop button and drive your Instagram traffic to your website. Also, you can tag products in your post. When users tab on the post, they can see:

  • Name and price of the product
  • Product images
  • A button to view and buy the product directly from the website.
  • Related products

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”47728″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Tip: You can tag up to 5 products in a photo.

Benefits of setting an Instagram shop

  1. It makes shopping easier for your followers.
  2. Reach a new audience. When you share a post with shopping tags, they’ll be visible on the shop explore page. 
  3. Promote your products directly. An Instagram shop allows you to share call-to-action buttons and share links with your followers. 

How to set an Instagram shop?

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”47729″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Now that you know how an Instagram shop can help your account’s growth, follow these steps to set your Instagram shop:

1.Switch to a business or creator profile.

Before anything, make sure your Instagram account is a business or creator profile. To do that, follow these steps: 

  • Open Instagram and go to your profile.
  • Tap Setting.
  • Select Account.
  • Scroll down and tap Switch to Professional Account
  • Fill in the wanted information and tap Done.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”47730″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Note: Make sure you have the latest version of the Instagram app. 

2.Link your account to a Facebook page

Next, you need to connect to a Facebook page in a few easy steps:

  • Log into your Instagram account and go to your profile.
  • Open Setting.
  • Tap Account.
  • Select Linked Accounts.
  • Choose Facebook and import your login information.

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3.Check your account’s eligibility

To be allowed for setting an Instagram shop, your accounts needs to meet these eligibility requirements: 

  • Your shop has an eligible product. Many products such as weapons and drugs are prohibited on Instagram. So, if you are offering them, your account is not eligible for an Instagram shop.
  • Your location. The Instagram shop feature is only available in 50 countries. Check here on the Instagram website to see if it is available in your location. 
  • You need to have a website domain where your customers can buy products from. 
  • You need a unique domain extension to separate your business from the competition. For example, you’ll want a .media domain name for news sites, blogs, or online portfolios.
  • Your account must follow Instagram’s merchant agreement and commerce policies

4.Create your product catalog

Instagram shop requires a product catalog which is a full list of your products, inventory, and descriptions. To create your catalog, follow these steps:

  • Open the Facebook business manager. 
  • Select Catalog Manager.
  • Choose Create Catalog.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”47732″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Note: Make sure to choose E-Commerce as your business category. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”47733″ img_size=”large”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

5. Signup for shopping on the Instagram app.

After connecting a catalog to your Instagram, it’s time to submit for a review:

  1. Go to your Instagram profile and open Setting.
  2. Tap on Business
  3. Select Instagram shopping
  4. Follow the steps to submit your request.

Now you have to wait for a couple of days or weeks for the approval. 

6. Turn on shopping

If your request gets approved by Instagram, you can follow the above steps, select your category, and turn you on Instagram shopping. If this feature wasn’t on your setting, your request is not approved under the review.

What to do when you don’t get approved for an Instagram shop? 

If you didn’t meet the requirements for creating your Instagram shop, don’t worry. We have a solution for you to turn your followers into customers and drive traffic from Instagram to your website. 

With My.URLs Bio tool, you can design a landing page filled with different links and buttons, all for free! You can use this tool to:

  • Share your posts on the landing page with unlimited tags.
  • Add different buttons such as Contest&Reward, Email me, etc.
  • Share links from different social media. 
  • Get access to deep analytics for each link you share.

After designing your landing page, you can place its link on your Instagram bio. When your followers tap on it, they’ll be redirected to your page and see all your links. 

Read more: Drive Traffic to Your Website with

How to grow your shop on Instagram?

Now that your shop is all set, you can increase your followers and gain customers. Here are some ways to promote your account and grow your shop on Instagram:

  • Add product tags to your posts.

After approval, this feature is available in your account. Start with uploading your post, do your editings, write your caption, etc. Then, tap on Tag product, link it to your website, and tap Done. 

  • Add shopping stickers to your stories.

You can add shopping stickers on both videos and photos on your Stories. This feature is available on all shopping profiles, even without having 10k followers or a verified account. Here is how to do it:

  • Open Instagram and tap on the + icon to open stories.
  • Upload your content and tap On stickers.
  • Search for a Product sticker. 
  • Select a product from your catalog and tap Done.

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  • Run Instagram ads

Through Facebook ads manager, you can advertise your products on Instagram and attract more users. Here is how to do it:

  1. Open Facebook ads manager and select Create. 
  2. Select an objective depending on your business( Brand awareness, Reach, engagement rate, etc.)
  3. Fill in the details of your ad.
  4. You can add links, formats, etc, and upload your ad post.

Read more: Top Instagram promotion strategies in 2021.

  • Use an Instagram growth service.

The best way to effectively increase your followers and reach a new audience is using an Instagram growth tool such as AiGrow. [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”47617″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]This platform can help you gain up to 300 new targeted followers every month who are interested in your products. Some of this platform features are:

  • Dedicated account manager
  • Up to 300 new followers every month
  • Post and story scheduler
  • Designing a bio-link landing page
  • Hashtag and account monitoring

As you can see, this platform provides all the essential features you need to grow your Instagram shop. And the best part is that you can test all these features for free just with signup.


If you are a business owner, by setting up an Instagram shop, you can increase your engagement and grow your business. In this article, we showed you how to create your Instagram and develop it using AiGrow. [/vc_column_text][/vc_column][/vc_row]

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Zahra Zakipoor
Zahra Zakipoor
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